📌 Core Information
🔹 Job Title: Copywriter – Healthcare
🔹 Company: Weber Shandwick
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting overall campaign messaging direction and maintaining consistency
- Writing short- and long-form copy for various platforms, including digital, social media, and video scripts
- Developing and adhering to multiple brand voices
- Collaborating with creative team colleagues, client leads, and project managers
- Cultivating an inclusive culture and valuing trust, honesty, and team accountability
ASSUMPTION: This role requires a strong creative thinker who can adapt to different brand voices and work well within a team. Previous experience in healthcare or related fields is preferred but not required.
📋 Key Responsibilities
✅ Crafting overall campaign messaging direction and maintaining consistency
✅ Writing short- and long-form copy, including concept manifestos, digital/social copy, video scripts, pitch documents, and a range of campaign material
✅ Developing and adhering to multiple brand voices
✅ Collaborating with the greatest minds across the network
✅ Joining client meetings, brainstorms, and planning sessions for ongoing projects
✅ Building and maintaining strong rapport with creative team colleagues, client leads, and project managers
✅ Cultivating an inclusive culture as part of a team that values trust, honesty, and team accountability toward defined goals and results
ASSUMPTION: The role requires strong communication skills, adaptability, and the ability to work well under pressure and tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., English, Journalism, Marketing, or Communications)
Experience: 1-3 years of copywriting experience in a related agency, department, or industry (advertising, digital, social media, publishing/content, or public relations)
Required Skills:
- Advanced knowledge of brand development, marketing/advertising, and the creative process
- Curiosity, self-motivation, hard work, well-organized, and resilient amid ever-changing timelines, requests, and deliverables
- Ongoing drive to learn and incorporate new and emerging techniques, trends, and philosophies in design, technology, interaction, and social media
Preferred Skills:
- Interest in the healthcare/pharmaceutical space
- Ability to effectively communicate through any medium (a script, a tweet, a pin, a manifesto, a speech)
- Knowing what makes for compelling work – be it on social platforms, in video, or in launch ideas that get talked about, reported on, and pointed to by other agencies with an “I wish we’d thought to do that” envy
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can make up for a lack of formal education.
💰 Compensation & Benefits
Salary Range: $64,400 - $80,000
Benefits:
- Medical, Dental, Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York area. Final compensation will depend on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a global public relations and communications services firm that specializes in healthcare, among other industries.
Company Size: Weber Shandwick has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on projects and the company's growth.
Founded: Weber Shandwick was founded in 1989 and has since grown into a leading global communications agency.
Company Description:
- Weber Shandwick offers a wide range of services, including medical education, public relations, digital communications, market access, issues management, health policy support, corporate health, and public health education.
- The company supports clients at all stages of their development and lifecycle, from early-stage biotechs to top 10 pharmaceutical companies.
- Weber Shandwick focuses on translating science into meaningful and memorable messages, keeping the individual at the forefront of their minds, and creating content, campaigns, and activations that add value to the lives of those they’re designed for.
Company Specialties:
- Medical Education
- Public Relations
- Digital Communications
- Market Access
- Issues Management
- Health Policy Support
- Corporate Health
- Public Health Education
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick's focus on healthcare and science communications makes it an attractive option for candidates interested in the healthcare industry and creative problem-solving.
📊 Role Analysis
Career Level: This role is suitable for early-career copywriters looking to gain experience in the healthcare industry and develop their skills in a collaborative environment.
Reporting Structure: The Copywriter will report to the Creative Director and work closely with various teams, including account management, strategy, and creative.
Work Arrangement: This is an on-site position, requiring the candidate to work from Weber Shandwick's New York office.
Growth Opportunities:
- Working on diverse projects and campaigns for various clients in the healthcare industry
- Collaborating with experienced professionals and learning from their expertise
- Potential for career advancement within the company as the candidate gains experience and demonstrates their skills
ASSUMPTION: The Copywriter role at Weber Shandwick offers a unique opportunity for candidates to gain experience in healthcare communications and grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Weber Shandwick's New York office is a collaborative and creative workspace that fosters innovation and teamwork.
Office Location(s): 909 Third Avenue, New York, NY 10022, US
Geographic Context:
- New York City is a major hub for the healthcare and pharmaceutical industries, providing ample opportunities for networking and professional growth
- The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants
- New York has a vibrant job market, with many opportunities for career advancement and exploration
Work Schedule: The Copywriter will work a standard full-time schedule, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Working in New York City offers numerous benefits, including access to a diverse talent pool, cultural experiences, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Creative Director and other team members
- Portfolio review and case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Creativity and problem-solving skills
- Communication and collaboration abilities
- Adaptability and flexibility in working with different brand voices
- Portfolio and case study presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a diverse portfolio showcasing your best work, including both published and unpublished pieces
- Be ready to discuss your creative process and how you approach assignments
- Research Weber Shandwick and the healthcare industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Copywriter, Healthcare, Campaign Messaging, Brand Development, Digital Copy, Social Media, Video Scripts, Collaboration, Creative Process, Communication, Curiosity, Self-Motivation, Organization, Resilience, Trend Awareness, Teamwork, Inclusivity
ASSUMPTION: Weber Shandwick's application process is designed to assess candidates' creativity, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: While specific tools and technologies may vary depending on the project, candidates should be comfortable using industry-standard software and learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Excellence
- Inclusivity
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
- Open to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you comfortable adapting your communication style to fit different brand voices?
- Do you have a strong work ethic and a commitment to delivering high-quality work under tight deadlines?
ASSUMPTION: Weber Shandwick values candidates who are creative, collaborative, and committed to delivering exceptional work in a dynamic and inclusive environment.
⚠️ Potential Challenges
- Working in a fast-paced and often demanding environment with tight deadlines
- Adapting to different brand voices and maintaining consistency across various projects
- Managing multiple projects and priorities simultaneously
- Navigating the competitive New York job market
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and rewarding role.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a unique focus on the healthcare industry and the opportunity to work on diverse campaigns for various clients
- Weber Shandwick's mid-sized company environment provides a more intimate and collaborative work experience compared to larger agencies
- Career advancement opportunities may be more limited compared to larger agencies, but Weber Shandwick's focus on employee growth and development offers alternative paths for professional growth
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive brand voice guide for a new pharmaceutical product launch
- Creating a social media campaign to raise awareness about a rare disease and its treatment options
- Writing a video script for a patient testimonial series highlighting the impact of a medical device on patients' lives
ASSUMPTION: These sample projects demonstrate the range of work a Copywriter at Weber Shandwick might encounter, from brand development and voice creation to campaign messaging and content creation.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does the creative team collaborate with other departments, such as account management and strategy?
- What opportunities are there for professional growth and development within the company?
- How does Weber Shandwick support work-life balance for its employees?
- Can you provide examples of successful campaigns the creative team has worked on, and what made them successful?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a diverse portfolio showcasing your best work, including both published and unpublished pieces
- Be ready to discuss your creative process and how you approach assignments
- Research Weber Shandwick and the healthcare industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
