Copywriter (Editorial) - IN

📌 Core Information

🔹 Job Title: Copywriter (Editorial) - IN

🔹 Company: Greenpark

🔹 Location: Bengaluru, Karnātaka, India (Remote)

🔹 Job Type: FTC (Fixed Term Contract) until the end of the year

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Creating editorial content for an international jewels and jewellery company, focusing on the India market
• Collaborating with a global team based in London
• Building brand awareness and fame through storytelling with a performance mindset
• Adapting to brand tone of voice and subject matter daily
• Working closely with SEO teams to optimize content

ASSUMPTION: This role requires flexibility around time zones to attend virtual meetings with the UK-based client.

📋 Key Responsibilities

✅ Deliver high-quality editorial content based on performance analytics each month

✅ Support planning and scheduling of content production

✅ Maintain brand tone of voice across all platforms and support creative ideation

✅ Collaborate with the Content Squad Lead to ensure performance targets are met

✅ Work closely with the SEO team to deliver highly optimized content

✅ Create and maintain editorial content calendars aligned with strategic priorities

✅ Participate in ideation sessions for content creation, as required

✅ Stay updated on trends in the subject matter and identify opportunities for the brand

ASSUMPTION: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Communications, or a related field

Experience: 3-5 years of writing editorial content in the digital space for various channels, including web and social

Required Skills:

• Proven experience in the luxury and jewellery sectors
• Strong understanding of SEO and its relevance to consumers
• Ability to adapt to different brand tones and subject matter
• Experience in producing content specifically for the India market
• Fluency in English

Preferred Skills:

• Social media and CRM experience
• Fluency in additional languages, particularly Hindi

ASSUMPTION: Candidates with experience in luxury brand content creation and a strong portfolio demonstrating their ability to adapt to different brand voices will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level copywriters in Bengaluru with relevant experience)

Benefits:

• Flexible working hours
• Remote work arrangement
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week), with some flexibility around time zones for client meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The final salary offer will be made at the discretion of Greenpark.

📌 Applicant Insights

🔍 Company Context

Industry: Greenpark is a global, award-winning performance-driven content leader and brand publishing agency specializing in omnichannel search and social content. They work with international clients across various industries, including Unilever, Campari Group, AIA, Sanofi, Nestle, and more.

Company Size: Greenpark has 201-500 employees worldwide, with offices in London, New York, Cape Town, Singapore, Jakarta, and São Paulo. This size allows for a diverse and collaborative work environment with ample opportunities for growth and learning.

Founded: Greenpark was founded in 2015 and has since grown into a global leader in its industry, known for its innovative approach to content creation and performance-driven strategies.

Company Description:

• Greenpark specializes in creating amazing content that people and algorithms love, with a focus on omnichannel search and social content enabled by the latest tech and AI innovations
• The company offers integrated digital content squads embedded into organizations to amplify global brands' digital ecosystems
• Greenpark is guided by its value mantra 'We Strive Acting Together With Kindness'

Company Specialties:

• Content development and strategy
• SEO optimization
• Advertising and digital marketing
• Editorial and creative production
• Social media and social listening
• Analytics and data-driven insights
• AI content and generative AI
• Website development

Company Website: greenpark.digital

ASSUMPTION: Greenpark's global presence and diverse client portfolio offer candidates the opportunity to work on various projects and gain exposure to different industries and markets.

📊 Role Analysis

Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience in editorial content creation, seeking to advance their careers in a global and dynamic environment.

Reporting Structure: The Copywriter (Editorial) - IN will report to the Content Squad Lead and collaborate with various teams, including SEO and creative production, to ensure content performance and brand consistency.

Work Arrangement: This is a remote, India-only position with some flexibility around time zones for client meetings. Candidates should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• Expanding skills and knowledge in luxury brand content creation and SEO optimization
• Gaining experience working with a global team and international clients
• Potential career progression within Greenpark's content squads or other departments

ASSUMPTION: Greenpark's focus on performance-driven content and innovative strategies creates an environment that encourages continuous learning and professional growth.

🌍 Location & Work Environment

Office Type: Remote work arrangement, with no physical office location in Bengaluru

Office Location(s): N/A (Remote work only)

Geographic Context:

• Bengaluru is the capital city of Karnataka, located in southern India
• The city is known for its vibrant tech industry, with a thriving startup ecosystem and numerous multinational corporations
• Bengaluru offers a mix of traditional Indian culture and modern urban living, with various entertainment, dining, and recreational options

Work Schedule: Full-time (40 hours per week), with some flexibility around time zones for client meetings

ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a self-directed work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Greenpark careers portal
• Phone or video screening with the hiring manager to assess communication skills and cultural fit
• Writing test or assignment to evaluate creative and editorial skills
• Final interview with the Content Squad Lead and/or other team members to discuss the role, responsibilities, and expectations

Key Assessment Areas:

• Writing and editorial skills, with a focus on luxury brand content creation
• Understanding of SEO and its relevance to consumers
• Adaptability to different brand tones and subject matter
• Cultural fit with Greenpark's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your experience in luxury brand content creation and SEO optimization
• Include a portfolio of your work, demonstrating your ability to adapt to different brand voices and styles
• Prepare for the writing test or assignment by researching the client and familiarizing yourself with their brand guidelines and tone of voice
• Demonstrate your enthusiasm for the role and your understanding of Greenpark's values and work culture during the interview

ATS Keywords: Luxury brand content creation, editorial storytelling, SEO optimization, India market, performance-driven content, global team collaboration, remote work arrangement

ASSUMPTION: Greenpark's application process is designed to assess candidates' skills, creativity, and cultural fit, with a focus on their ability to deliver high-quality editorial content that drives brand performance.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• SEO tools like Google Search Console, SEMrush, or Ahrefs
• Project management tools such as Asana, Trello, or Jira
• Collaboration tools like Google Workspace, Microsoft 365, or Slack

ASSUMPTION: Candidates should be comfortable using various digital platforms and tools to manage their work and collaborate with team members effectively.

👔 Cultural Fit Considerations

Company Values:

• We Strive: Greenpark encourages continuous learning and improvement, both personally and professionally
• Acting Together: The company fosters a collaborative work environment, with a focus on teamwork and mutual support
• With Kindness: Greenpark prioritizes respect, empathy, and kindness in all interactions, both internally and externally

Work Style:

• Self-directed and independent, with the ability to manage time effectively in a remote work environment
• Collaborative and team-oriented, with strong communication skills and the ability to work effectively with global teams
• Adaptable and flexible, with a willingness to learn and grow in a dynamic and evolving industry

Self-Assessment Questions:

• Do you have experience creating editorial content for luxury brands, and can you provide examples of your work that demonstrate your ability to adapt to different brand voices?
• Are you comfortable working remotely and managing your time effectively in a self-directed work environment?
• Do you have a strong understanding of SEO and its relevance to consumers, and can you provide examples of how you've optimized content for search engines in previous roles?

ASSUMPTION: Greenpark's values and work style emphasize the importance of cultural fit, with a focus on candidates who are self-directed, collaborative, and adaptable, with a strong commitment to learning and growth.

⚠️ Potential Challenges

• Managing time effectively and balancing multiple projects in a remote work environment
• Adapting to different brand tones and subject matter daily, requiring strong creative and editorial skills
• Working with a global team and clients across different time zones, which may require flexibility around meeting schedules
• Keeping up with industry trends and best practices in luxury brand content creation and SEO optimization

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from other editorial content creator positions in its focus on luxury brand content creation and the India market
• Greenpark's global presence and diverse client portfolio offer candidates the opportunity to work on various projects and gain exposure to different industries and markets
• Career progression within Greenpark's content squads or other departments may involve transitioning to more senior roles with increased responsibilities and leadership opportunities

ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth and development within Greenpark when evaluating this role compared to similar positions in the industry.

📝 Sample Projects

• Creating a series of editorial articles for an international jewels and jewellery company, showcasing their unique products and brand story
• Developing a content strategy for a luxury brand's India market entry, including SEO optimization and localization considerations
• Collaborating with the SEO team to create highly optimized content that drives brand performance and increases organic traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Copywriter (Editorial) - IN role, with a focus on luxury brand content creation, SEO optimization, and market-specific considerations.

❓ Key Questions to Ask During Interview

• Can you describe the onboarding process for new team members and how I can get up to speed quickly in this role?
• How does Greenpark support the professional development and growth of its employees, particularly in the content creation and editorial fields?
• Can you provide examples of successful content campaigns or projects that the content squad has worked on for the international jewels and jewellery client, and what made them effective?
• How does Greenpark measure the success of its content, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on in this role?
• What is the typical career progression for a mid-level copywriter within Greenpark, and what opportunities exist for growth and development within the content squads or other departments?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the work environment, expectations, and opportunities for growth within Greenpark.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Greenpark careers portal
• Tailor your resume and cover letter to highlight your experience in luxury brand content creation and SEO optimization, with a focus on the India market
• Prepare a portfolio of your work, demonstrating your ability to adapt to different brand voices and styles
• Prepare for the writing test or assignment by researching the client and familiarizing yourself with their brand guidelines and tone of voice
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.