📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Commonwealth Bank
🔹 Location: Sydney, NSW - CBP South, 11 Harbour Street
🔹 Job Type: Full-Time
🔹 Category: Marketing & Corporate Affairs
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Creating outstanding work with the in-house agency team and connected network of agency partners.
- Collaborating with an Art Director to create great concepts for CommBank programs of work across Marketing & Corporate Affairs and other internal customers.
- Delivering best-in-class work with an inspired in-house team that rivals the external agency network in quality, but partners alongside it to create value.
- Working on a variety of projects, including brand, sponsorships & partnerships, retail marketing, business marketing, and internal functions.
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to handle diverse projects and clients.
📋 Key Responsibilities
✅ Create outstanding work with the in-house agency team and connected network of agency partners.
✅ Collaborate with an Art Director to create great concepts for CommBank programs of work across Marketing & Corporate Affairs and other internal customers.
✅ Deliver work for clients including brand, sponsorships & partnerships, retail marketing, business marketing, and other internal functions with stories to tell.
✅ Be a part of a team responsible for concepting, designing, and producing work across a variety of channels in a cost-effective manner.
✅ Work with the designated brand guidelines, helping to govern the assets that make our brand the most valuable in the country.
✅ Work alongside the village of connected partners to realize the aspirations for CommBank brand.
ASSUMPTION: This role involves working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Significant copywriting experience working in a successful agency or an in-house agency
Required Skills:
- Exceptional verbal and written communication skills with influential presentation skills.
- Proficiency in Microsoft Office Suite, Figma, and Adobe Creative Cloud.
- Understanding of agile methodology is advantageous.
- Understanding and ability to apply the CBA Purpose and Values to effectively deliver outcomes.
- Risk Mindset – All CommBank employees are expected to proactively identify and understand, openly discuss, and act on current and future risks.
Preferred Skills:
- Experience working in a large, complex organization.
- Knowledge of the financial services industry.
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage, but the most important qualification is a strong portfolio demonstrating impact and effectiveness.
💰 Compensation & Benefits
Salary Range: AU$90,000 - AU$120,000 per annum (based on experience and market rates for a Copywriter role in Sydney)
Benefits:
- Flexible working arrangements, including hybrid work options.
- Employee share purchase plan.
- Discounted financial products and services.
- Health and wellness programs.
Working Hours: Full-time (38 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1911 (as the Commonwealth Bank of Australia)
Company Description:
- Australia’s leading provider of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services.
- Employing over 52,000 people globally and serving over 16 million customers.
- Committed to sustainability, diversity, and inclusion.
Company Specialties:
- Retail banking.
- Business banking.
- Wealth management.
- Insurance.
Company Website: www.commbank.com.au
ASSUMPTION: Commonwealth Bank is a large, established organization with a strong brand and a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior copywriter role, with opportunities for growth and development within the marketing and corporate affairs team.
Reporting Structure: This role reports directly to the Head of In-House Agency.
Work Arrangement: Hybrid (2 days in office), with flexibility to work additional hours as needed.
Growth Opportunities:
- Progression to a senior or lead copywriter role within the in-house agency team.
- Opportunities to work on high-profile projects and campaigns, gaining exposure to senior stakeholders.
- Potential to develop skills in related areas, such as art direction or project management.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and corporate affairs team, as well as the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): Sydney CBD (11 Harbour Street)
Geographic Context:
- Sydney is Australia's largest city, with a population of over 5 million people.
- The Sydney CBD is a vibrant, multicultural hub with a wide range of amenities, including shops, restaurants, and public transport.
- The office is located near Circular Quay, offering easy access to ferries, trains, and buses.
Work Schedule: Full-time (38 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The Sydney CBD location offers a dynamic and stimulating work environment, with easy access to public transport and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- In-person or virtual interview with the hiring manager and a panel of stakeholders.
- Portfolio presentation and creative challenge.
Key Assessment Areas:
- Creativity and innovation.
- Communication and presentation skills.
- Understanding of the CommBank brand and values.
- Ability to work collaboratively and manage multiple projects.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare a portfolio showcasing your best work, with a focus on projects that demonstrate your ability to create outstanding work for a variety of clients and channels.
- Research the company and the role, and be prepared to discuss your understanding of the CommBank brand and values.
ATS Keywords: Copywriter, Creative, Concept, Brand, Marketing, Corporate Affairs, In-House Agency, Art Director, Collaboration, Project Management, Adobe Creative Cloud, Microsoft Office Suite, Figma
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on creativity, collaboration, and a strong portfolio.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro).
- Microsoft Office Suite (Word, PowerPoint, Excel).
- Figma.
- Project management tools (e.g., Asana, Trello, Jira).
ASSUMPTION: Proficiency in industry-standard design and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused.
- Easy to deal with.
- Supportive.
- Integrity.
- Accountability.
Work Style:
- Collaborative.
- Agile and adaptable.
- Results-driven.
- Innovative.
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working with a diverse range of clients and projects?
- Do you have a strong understanding of the CommBank brand and values?
ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with the CommBank values and work style.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with varying priorities and deadlines.
- Working in a large, complex organization with a diverse range of stakeholders.
- Adapting to changes in project scope or direction.
- Balancing creativity with commercial constraints and brand guidelines.
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Creative Lead role in an advertising agency, but with the advantage of working in-house and having direct access to CommBank stakeholders.
- Compared to other in-house agency roles, this position offers exposure to a wide range of clients and projects across the marketing and corporate affairs spectrum.
- Career progression opportunities may include moving into a senior or lead copywriter role, or exploring other areas within the marketing and corporate affairs team or the broader organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in advertising agencies or other in-house agencies.
📝 Sample Projects
- Developing a campaign to launch a new CommBank product or service.
- Creating a series of social media posts to raise awareness of a CommBank initiative or cause.
- Writing copy for a CommBank brand refresh or rebranding project.
ASSUMPTION: Sample projects should reflect the diverse range of clients and projects that the successful candidate may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the in-house agency?
- How does this role fit into the broader marketing and corporate affairs team, and what opportunities are there for growth and development?
- What are the key priorities for this role in the first 90 days?
- How does the in-house agency collaborate with external agency partners?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your portfolio and any relevant industry experience.
- Prepare a portfolio showcasing your best work, with a focus on projects that demonstrate your ability to create outstanding work for a variety of clients and channels.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
