Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: BlueOptima

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site/Hybrid (3 days in office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive, user-focused copy for website landing pages, product pages, and conversion funnels
• Developing and refining copy variations for A/B testing across all digital assets
• Writing compelling ad copy for Google, LinkedIn, and other social media campaigns
• Creating and optimizing email content for lead generation, nurturing, and retention
• Researching and writing diverse reports, ranging from persuasive marketing collateral to data-driven, technically accurate academic-style reports

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving conversions and supporting marketing and sales success.

📋 Key Responsibilities

✅ Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO objectives to boost engagement and conversions

✅ Develop and refine copy variations (e.g., headlines, CTAs, body content) for rigorous A/B testing across all digital assets

✅ Write compelling, high-performing ad copy for Google (Search, Display), LinkedIn, and other social media campaigns, optimized for click-through rates (CTR), MQLs, and conversion

✅ Create and optimize email content (e.g., nurture sequences, newsletters) for lead generation, nurturing, and retention, focusing on high-performing subject lines, body copy, and CTAs to drive engagement and conversions

✅ Leverage audience insights, customer feedback, market research, and competitor analysis to inform and refine copy strategies, ensuring messaging is resonant and effective

✅ Develop and write one in-depth, SEO-optimized article, integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs

✅ Create engaging organic social media posts to build the brand community, distribute content, and drive traffic

✅ Research and write diverse reports, ranging from persuasive marketing collateral to data-driven, technically accurate academic-style reports, serving as high-value lead magnets and establishing thought leadership

✅ Craft insightful LinkedIn posts for key personnel

✅ Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice

ASSUMPTION: The successful candidate will have a strong portfolio demonstrating a range of B2B SaaS writing styles, including persuasive marketing/conversion copy and research-driven, academic/technical style reports or white papers.

🎯 Required Qualifications

Education: Bachelor’s degree (or equivalent experience) in English, Journalism, Marketing, Communications, or a related field.

Experience: 3-5+ years of experience creating high-converting copy for B2B (ideally IT/SaaS)

Required Skills:

• Exceptional writing, editing, and proofreading abilities
• Creative and strategic thinking, with the ability to develop engaging marketing narratives and produce clear, concise, technically accurate reports
• Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM
• Excellent interpersonal and communication skills to collaborate effectively with diverse stakeholders
• Highly adaptable with strong organizational and time-management abilities to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with A/B testing tools and platforms
• Familiarity with marketing automation software (e.g., HubSpot, Marketo)
• Knowledge of HTML and CSS

ASSUMPTION: Candidates with experience in the IT/SaaS industry and a strong portfolio showcasing B2B writing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a mid-senior level Copywriter in London)

Benefits:

• 32 days of holidays (including bank holidays)
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week, 3 days in office
• Flexible Work from Long Distance - 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet friendly office
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials
• Annual Leave purchase (up to 5 extra days)

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home 2 days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level Copywriter in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (as of 2025)

Founded: 2006

Company Description:

• BlueOptima's vision is to become the global reference for the optimization of the performance of Software Engineers across all industries
• The company provides industry-leading objective metrics in software development, enabling large organizations to deliver better software, faster and at lower cost
• BlueOptima has consistently doubled in headcount and revenue YoY, with no external investment, and is currently located in 4 countries with over 110 employees from 22 different nationalities

Company Specialties:

• Application Lifecycle Management
• Business Intelligence
• Operational Analytics
• Agile Development
• DevOps
• Cost-Efficiency
• IT Recruitment
• IT Outsourcing
• Vendor Selection
• Application Development
• App Development
• Software Development
• Vendor Management
• Software Development Efficiency
• Software Development Operations
• Software Engineering
• Data Visualisation
• Engineering Management
• Engineering Intelligence

Company Website: https://www.blueoptima.com

ASSUMPTION: BlueOptima is a global company with a strong focus on growth and innovation, promoting an open-minded environment that encourages employees to create their own success stories.

📊 Role Analysis

Career Level: Mid-Senior level (3-5+ years of experience)

Reporting Structure: The Copywriter will report directly to the Demand Generation Manager and work closely with various stakeholders, including marketing, sales, and product teams

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Rapid career growth and the opportunity to be an outstanding and visible contributor to the company's success
• Training programs and Personal Development Plans for each employee
• Potential to take on additional responsibilities and advance within the marketing team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on driving marketing and sales success through high-quality, persuasive copy.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office located in London

Office Location(s): 63-67 Newington Causeway, London, SE1 6BD, United Kingdom

Geographic Context:

• London is a major global city with a vibrant tech industry and a diverse talent pool
• The office is located in the London Borough of Southwark, near public transportation links and local amenities
• The area is known for its creative and innovative atmosphere, with many tech startups and established companies based nearby

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home 2 days a week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the Demand Generation Manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Writing samples and portfolio review
• Creativity and strategic thinking
• Analytical and optimization skills
• Collaboration and communication skills
• Cultural fit and alignment with BlueOptima's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant B2B SaaS writing experience and skills
• Include a portfolio of your best work, showcasing a range of B2B SaaS writing styles, including persuasive marketing/conversion copy and research-driven, academic/technical style reports or white papers
• Prepare for the interview by researching BlueOptima's products, services, and target audience, and thinking about how your writing skills can drive marketing and sales success

ATS Keywords: B2B Copywriter, SaaS, IT, Marketing, Conversion, CRO, SEO, A/B Testing, Email Marketing, Landing Pages, Ad Copy, Thought Leadership

ASSUMPTION: BlueOptima uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation software (e.g., HubSpot, Marketo)
• A/B testing tools and platforms (e.g., Optimizely, VWO)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite or Google Workspace

ASSUMPTION: The successful candidate will be comfortable using marketing automation software, A/B testing tools, and other relevant technologies to streamline their workflow and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Global mindset
• Innovation and continuous improvement
• Collaboration and teamwork
• Customer-centric approach
• High performance and accountability

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a global mindset and thrive in a diverse, international work environment?
• Are you comfortable using data and analytics to inform your copywriting decisions and optimize performance?
• Can you work effectively in a collaborative, team-oriented environment, contributing to a positive and inclusive culture?
• Are you results-driven and accountable for your work, with a strong commitment to high-quality standards?

ASSUMPTION: BlueOptima values a global mindset, innovation, collaboration, and high performance, seeking candidates who align with these core values and work styles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Balancing creativity and analytical thinking to optimize copy performance
• Working effectively with diverse stakeholders, including marketing, sales, and product teams
• Adapting to a hybrid work arrangement, with a mix of in-office and remote work

ASSUMPTION: The successful candidate will be able to manage multiple projects and deadlines, balance creativity and analytics, collaborate effectively with diverse stakeholders, and adapt to a hybrid work arrangement.

📈 Similar Roles Comparison

• Unlike traditional B2C Copywriter roles, this position focuses on B2B SaaS products and services, requiring a strong understanding of the IT industry and its target audience
• BlueOptima's global presence and diverse client base offer unique opportunities for the successful candidate to work on a wide range of projects and gain exposure to different markets
• This role offers significant growth opportunities, with the potential to take on additional responsibilities and advance within the marketing team

ASSUMPTION: This role is unique in its focus on B2B SaaS copywriting, offering a global perspective and significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and optimizing landing page copy for a new product launch, driving a 20% increase in conversion rates
• Creating a series of thought leadership articles, establishing BlueOptima as a leading voice in the software development industry
• Writing and designing an email nurture campaign, resulting in a 15% increase in open rates and a 10% increase in click-through rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact the successful candidate can expect to have in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does BlueOptima support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BlueOptima measure the success and impact of its marketing campaigns?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These interview questions will help the candidate better understand the role, team dynamics, and company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B SaaS writing experience and skills
• Include a portfolio of your best work, showcasing a range of B2B SaaS writing styles, including persuasive marketing/conversion copy and research-driven, academic/technical style reports or white papers
• Prepare for the interview by researching BlueOptima's products, services, and target audience, and thinking about how your writing skills can drive marketing and sales success
• Follow up with the HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.