🔹 Job Title: Copywriter
🔹 Company: VML MAP
🔹 Location: Copenhagen, Capital Region, Denmark
🔹 Job Type: Full-time, On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have a proven track record in copywriting and be comfortable working in a dynamic, international team.
✅ Write original copy in American or British English for email, push notifications, and paid media, including eye-catching subject lines and preheaders
✅ Brainstorm communication and copy ideas with the team
✅ Revise copy based on internal and client feedback
✅ Create or edit narratives for new business and pitch decks in collaboration with other teams
✅ Play an active role in projects from initial idea generation to execution and approval
✅ Study data, insights, or reports to give your copy a strong conceptual foundation
✅ Lean on brand playbooks and tone of voice guides to create copy aligned with clients’ brand values
✅ Leverage emerging technologies to enhance creative output
✅ Approach every piece of creative as an opportunity to elevate the creative excellence of the brand, the team, and yourself
ASSUMPTION: The role requires a strong understanding of various communication channels and the ability to adapt copy to different platforms and audiences. Experience with AI prompting, AI conversational design, and video scripting is a plus.
Education: A relevant background in journalism, English, communications, or a related discipline
Experience: 5+ years of copywriting experience from an advertising or in-house agency
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their copywriting skills and experience working with global brands.
Salary Range: The salary range for this position is estimated to be DKK 450,000 - 600,000 per year (€59,500 - €78,500), based on industry standards for a senior copywriter role in Copenhagen. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
Working Hours: The standard workweek is 40 hours, with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the candidate's employment contract.
Industry: VML MAP operates in the advertising services industry, focusing on marketing automation, personalization, loyalty, Agentic AI, and CRM at scale. They work with some of the world's most admired brands across various industries.
Company Size: VML MAP is a mid-sized company with 501-1,000 employees globally, providing ample opportunities for collaboration and growth.
Founded: VML MAP was founded in 2018 as a joint venture between Wunderman Thompson and MAP, with a headquarters in Copenhagen.
Company Description:
Company Specialties:
Company Website: vml-map.com
ASSUMPTION: VML MAP's international presence and diverse client base offer candidates the opportunity to work on global campaigns and gain exposure to various industries.
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting.
Reporting Structure: The copywriter will report directly to the Experience Design capability lead and collaborate closely with communication strategists, CX/UX designers, data scientists, tech developers, and project managers.
Work Arrangement: This is an on-site position based in Copenhagen, with flexible hours and remote work options available.
Growth Opportunities:
ASSUMPTION: The role offers ample opportunities for professional growth and development within the company and the broader advertising industry.
Office Type: VML MAP's Copenhagen office is a collaborative, international workspace with a high degree of diversity and inclusion.
Office Location(s): Glentevej 61, Copenhagen, 2400, DK
Geographic Context:
Work Schedule: The standard workweek is 40 hours, with flexible hours and remote work options available.
ASSUMPTION: The role offers a dynamic and international work environment, with ample opportunities for collaboration and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Copywriting, Advertising, Marketing, Brand Strategy, Tone of Voice, CRM, Loyalty, Email Marketing, Push Notifications, Paid Media, AI Prompting, Video Scripting
ASSUMPTION: The interview process is designed to assess the candidate's creativity, communication skills, and ability to work with diverse teams. The writing assignment is an opportunity to demonstrate the candidate's copywriting skills and understanding of the role's requirements.
ASSUMPTION: The ideal candidate will have experience with industry-standard tools and be comfortable learning new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be a strong communicator, comfortable working in a dynamic, international team, and able to manage multiple projects simultaneously.
ASSUMPTION: The role requires strong time management skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
ASSUMPTION: The ideal candidate will have experience working with global brands and be comfortable managing multiple projects simultaneously.
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their copywriting skills and experience working with global brands.
ASSUMPTION: The ideal candidate will be curious, passionate, and eager to learn about the company and its work culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.