📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Aspen Skiing Company
🔹 Location: Aspen, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the brand voice of Limelight Hotels across all consumer-facing and internal communication channels
- Crafting emotionally resonant, on-brand copy that enhances the guest experience and drives engagement across marketing, digital, and in-property touchpoints
- Supporting the Brand Marketing team by creating copy for seasonal campaigns, new property launches, operational messaging, and more
- Collaborating with designers, creative directors, and marketers to ensure cohesive alignment between copy and visual assets across all brand communications
ASSUMPTION: This role requires a strong understanding of brand voice development, storytelling structures, and marketing channels to create effective copy that resonates with audiences and drives engagement.
📋 Key Responsibilities
✅ Write and edit clear, brand-aligned copy for seasonal campaigns, hotel openings, website content, social media, email, paid media, and in-property materials
✅ Support the development and maintenance of Limelight Hotels’ voice system, including tone guidelines, linguistic palettes, and seasonal language shifts
✅ Collaborate with designers, creative directors, and marketers to ensure cohesive alignment between copy and visual assets across all brand communications
✅ Develop messaging for guest-facing materials such as room descriptions, menus, confirmations, signage, and service touchpoints
✅ Contribute to the naming of packages, F&B concepts, events, and property experiences in partnership with the brand and marketing teams
✅ Provide written support for editorial and storytelling initiatives that extend the Limelight brand into lifestyle, culture, and community
✅ Support internal communication needs, including writing for leadership, internal campaigns, and operational communications
✅ Participate in creative reviews and cross-functional meetings to present copy direction, gather feedback, and align on messaging strategy
✅ Maintain project organization, version control, and copy consistency using brand tools and platforms such as Airtable and Figma
✅ Review and edit third-party or partner content for brand tone and language accuracy
✅ Provide guidance to internal teams and external partners to ensure consistent tone and messaging across platforms
✅ Other duties as assigned
ASSUMPTION: This role requires strong writing, editing, and collaboration skills, as well as the ability to manage multiple priorities, deadlines, and stakeholder inputs with professionalism and clarity.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is required
Experience: A minimum of 5 years of professional copywriting experience is required, with experience in hospitality, lifestyle, travel, fashion, or editorial brands
Required Skills:
- Knowledge of storytelling structures, editorial frameworks, and brand voice development
- Knowledge of hospitality guest experience touchpoints, including in-room, digital, and service-related messaging
- Knowledge of marketing channels and how copy performs across email, social media, paid media, and web platforms
- Knowledge of brand standards and editorial style guides for consistent tone and message delivery
- Skill in writing copy that adapts across tone and format: brand films, paid headlines, operational messaging, and lifestyle content
- Skill in collaborating with cross-functional creative and marketing teams in a fast-paced environment
- Skill in using digital tools such as Figma, Airtable, Microsoft Office, and cloud-based workflow platforms
- Skill in naming, tagline development, and building scalable copy systems for campaigns and platforms
- Skill in editing, proofreading, and version control across multiple projects
- Ability to think strategically about messaging while writing with precision and creativity
- Ability to manage multiple priorities, deadlines, and stakeholder inputs with professionalism and clarity
- Ability to adapt tone and language based on platform, audience, and business goal
- Ability to maintain high standards for voice and brand consistency across a large volume of work
- Ability to provide constructive feedback and accept revisions with flexibility and collaboration
Preferred Skills:
- Prior experience developing brand voice, campaign messaging, and cross-platform storytelling
ASSUMPTION: This role requires a strong background in copywriting, with a focus on brand voice development and storytelling. Experience in the hospitality industry is preferred but not required.
💰 Compensation & Benefits
Salary Range: The budgeted salary range for this position is $64,000 to $87,000. Actual pay will be dependent on budget and experience; all salaried roles are eligible for bonus.
Benefits:
- Paid Time Off Programs
- Paid Leave Programs
- Employee Ski Pass
- Other company perks
Working Hours: This position is expected to work a standard 40-hour workweek, with some flexibility based on project demands and team needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a copywriter role with the required experience level. Actual compensation may vary based on individual qualifications and company budget.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 11-50 employees
Founded: 2020
Company Description:
- Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.
- Aspen One leverages its influence across all its business units to advance climate action, community engagement, and racial justice.
Company Specialties:
- Hospitality
- Skiing
- Retail
- Experiences
- Clubs
Company Website: www.aspen.com
ASSUMPTION: Aspen One is a growing company with a strong focus on sustainability and community engagement. This role will play a crucial part in shaping the brand voice and messaging for Limelight Hotels, contributing to the company's overall mission and values.
📊 Role Analysis
Career Level: Mid-level to senior copywriter role, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Manager, Brand Marketing, and works closely with cross-functional teams, including design, creative, and marketing
Work Arrangement: On-site, full-time position with some flexibility for remote work based on project demands and team needs
Growth Opportunities:
- Advancement within the Brand Marketing team or other departments within Aspen One
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and campaigns across the Aspen One portfolio
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on creativity and innovation
Office Location(s): 675 E Durant Ave, Aspen, Colorado 81611, US
Geographic Context:
- Aspen is a popular ski resort town located in the Rocky Mountains of Colorado
- The area offers a high quality of life, with access to outdoor recreation, cultural events, and a vibrant local community
- The cost of living in Aspen is higher than the national average, with a focus on luxury goods and services
Work Schedule: Standard 40-hour workweek, with some flexibility based on project demands and team needs
ASSUMPTION: The work environment at Aspen One is collaborative and creative, with a strong focus on innovation and growth. The office is located in a scenic and vibrant ski resort town, offering a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Collaboration and communication skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of writing samples that demonstrate your range and versatility as a copywriter
- Prepare for interview questions that focus on your writing process, brand voice development, and collaboration skills
- Research the company and its values to ensure a strong cultural fit
ATS Keywords: Copywriter, Brand Voice, Storytelling, Marketing, Hospitality, Guest Experience, Campaign Messaging, Tone Guidelines, Collaboration, Marketing Channels, Digital Tools, Project Organization, Editing, Proofreading, Version Control
ASSUMPTION: The application process for this role is competitive, with a strong focus on writing samples and cultural fit. Applicants should be prepared to demonstrate their skills and experience in a variety of interview formats.
🛠️ Tools & Technologies
- Figma
- Airtable
- Microsoft Office
- Cloud-based workflow platforms
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in digital tools and project management platforms to ensure efficient collaboration and organization across teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Sustainability and social responsibility
- Community engagement and inclusivity
- Excellence and continuous improvement
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and detail-oriented
- Customer-focused and guest-centric
Self-Assessment Questions:
- How do you approach developing a brand voice for a new or existing company?
- Can you provide an example of a time when you had to adapt your writing style to fit a specific brand or platform?
- How do you ensure consistent messaging and tone across multiple projects and teams?
- How do you handle feedback and revisions from stakeholders or team members?
- How do you stay up-to-date with industry trends and best practices in copywriting and marketing?
ASSUMPTION: Aspen One values candidates who are creative, collaborative, and adaptable, with a strong commitment to innovation, sustainability, and community engagement. Applicants should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the hospitality industry may require flexibility and adaptability in managing multiple projects and deadlines
- The high cost of living in Aspen may present financial challenges for some candidates
- The competitive nature of the hospitality industry may require continuous learning and development to stay current with best practices and trends
- The on-site nature of this role may require occasional travel or remote work based on project demands and team needs
ASSUMPTION: While this role offers significant growth and advancement opportunities, it also presents unique challenges that require adaptability, flexibility, and a strong commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other copywriter roles in the hospitality industry, this position offers a unique opportunity to shape the brand voice and messaging for a growing portfolio of hotels and resorts
- Unlike other hospitality copywriter roles, this position requires a strong understanding of brand voice development, storytelling structures, and marketing channels to create effective copy that resonates with audiences and drives engagement
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the company
ASSUMPTION: This role is unique in its focus on brand voice development and storytelling, with a strong emphasis on collaboration and innovation. Applicants should be prepared to demonstrate their skills and experience in these areas to be successful in this role.
📝 Sample Projects
- Developing a comprehensive brand voice guide for Limelight Hotels, including tone guidelines, linguistic palettes, and seasonal language shifts
- Creating a campaign to launch a new Limelight Hotel property, including website content, social media posts, email marketing, and in-property materials
- Writing and editing operational messaging for guest-facing materials, such as room descriptions, menus, confirmations, signage, and service touchpoints
ASSUMPTION: These sample projects demonstrate the range and versatility required for this role, with a strong focus on brand voice development, storytelling, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the brand voice and messaging strategy for Limelight Hotels, and how this role contributes to its development and execution?
- How does the Brand Marketing team collaborate with other departments, such as design, creative, and marketing, to ensure cohesive alignment between copy and visual assets across all brand communications?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this time?
- How does Aspen One support the professional development and growth of its employees, particularly in the Brand Marketing team?
- What are the most challenging aspects of working in the hospitality industry, and how does this role address or mitigate those challenges?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, priorities, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on brand voice development, storytelling, and collaboration
- Prepare a portfolio of writing samples that demonstrate your range and versatility as a copywriter, with a focus on hospitality, lifestyle, travel, fashion, or editorial brands
- Research the company and its values to ensure a strong cultural fit and prepare for interview questions that focus on your writing process, brand voice development, and collaboration skills
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
