📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: The Fresh Market Inc
🔹 Location: Greensboro, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging copy for multiple channels, including in-store signage, emails, website, and more.
- Developing creative concepts for new offerings, promotions, and campaigns.
- Collaborating with designers, marketing team members, and freelance copywriters to maintain consistent brand tone and voice.
- Staying current on retail trends and consumer engagement strategies to drive sales and improve creative deliverables.
ASSUMPTION: The role requires a versatile copywriter with experience in both agency and client-side work to balance quick-turn copy needs with conceptual creative assignments.
📋 Key Responsibilities
✅ Write guest-facing copy across multiple communication channels with equal skill and finesse.
✅ Develop creative concepts to support new offerings, promotions, seasonal themes, integrated campaigns, and multi-channel communications.
✅ Collaborate with creative director, designers, and marketing team members to create engaging concepts that maximize design impact and support marketing communication needs.
✅ Assign work and guide freelance copywriters to ensure consistent brand tone and voice.
✅ Think strategically to solve business problems and proactively improve the effectiveness of creative and marketing deliverables.
✅ Assist with turning high-level, big-picture ideas and information into effective guest-facing communications.
✅ Produce a high volume of work, ensuring that key messages are optimized by channel.
✅ Keep messaging on-brand and fresh to drive sales for recurring promotions.
✅ Demonstrate a willingness to proactively find information and answers needed to ensure the effectiveness and accuracy of guest-facing communications.
✅ Stay current on retail, industry, and competitor creative and copy trends.
ASSUMPTION: The role may require occasional work on weekends or evenings to meet tight deadlines, especially during new store openings or major campaign launches.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, English, journalism, advertising, or a related field
Experience: 5+ years of copywriting experience, preferably a blend of agency and client-side work
Required Skills:
- Excellent written and verbal communication skills
- Strong knowledge of the retail environment and consumer engagement strategies
- Proven ability to write copy in a fast-paced environment, work with tight deadlines, and prioritize assignments
- Demonstrated and extensive experience with short-form copy
- Excellent attention to detail for proofreading
- Interpersonal skills, ability to develop and maintain relationships across the company
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, having experience in the food or retail industry may be beneficial for understanding the brand and products.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a mid-senior level copywriter in Greensboro, NC)
Benefits:
- Team member discount up to 40%
- Health, dental, and vision insurance available for individual, spouse, partner, and family
- 401K contribution and match for part-time and full-time team members
- Personal time off and additional time off purchase plans available
Working Hours: Full-time (40 hours/week), with occasional overtime during peak periods
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Specialty grocery retail
Company Size: Mid-size (1,001-5,000 employees)
Founded: 1982 (Over 40 years of history)
Company Description:
- Founded in 1982, The Fresh Market is a specialty grocery store chain known for its high-quality, fresh products, and exceptional customer service.
- The company offers a wide range of products, including fresh produce, meats, seafood, cheeses, and prepared foods, as well as a selection of private label items.
- With over 150 stores across the United States, The Fresh Market is committed to providing a warm, welcoming, and memorable shopping experience for its guests.
Company Specialties:
- Specialty grocery retail
- Private label products
- Prepared foods and catering
- Exceptional customer service
Company Website: www.thefreshmarket.com
ASSUMPTION: The Fresh Market's focus on high-quality, fresh products and exceptional customer service may influence the tone and style of the copywriting required for this role.
📊 Role Analysis
Career Level: Mid-senior level copywriter
Reporting Structure: Reports directly to the Creative Director
Work Arrangement: Hybrid (On-site with occasional remote work)
Growth Opportunities:
- Potential advancement to Senior Copywriter or Creative Director roles
- Expansion of responsibilities to include mentoring junior copywriters or leading creative projects
- Opportunities to work on high-impact campaigns and new store openings
ASSUMPTION: The Fresh Market's continued growth and expansion may present opportunities for career advancement and increased responsibilities within the creative department.
🌍 Location & Work Environment
Office Type: Corporate office (downtown Greensboro, NC)
Office Location(s): 300 N. Greene Street, Greensboro, NC 27401
Geographic Context:
- Greensboro is located in the Piedmont Triad region of North Carolina, with a population of over 285,000 people.
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, including museums, theaters, and festivals.
- Greensboro has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with occasional overtime as needed)
ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on collaboration and teamwork within the creative department and across the company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Creative Director
- Portfolio review and writing test
- Final interview with the Creative Director and/or other department heads
Key Assessment Areas:
- Writing samples and portfolio
- Creativity and strategic thinking
- Communication skills and interpersonal fit
- Understanding of the retail environment and consumer engagement strategies
Application Tips:
- Tailor your resume and cover letter to highlight your copywriting experience, especially in the retail or food industries.
- Prepare a portfolio showcasing your best work, including a mix of short-form copy, campaign concepts, and any relevant retail or food-related pieces.
- Be ready to discuss your creative process, how you stay current on trends, and your ability to work collaboratively in a fast-paced environment.
ATS Keywords: Copywriter, Creative Concepts, Brand Voice, Marketing Communication, Collaboration, Strategic Thinking, Retail Marketing, Consumer Engagement, Short-Form Copy, Guest Experience
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for streamlining workflows and collaborating with designers and marketing team members.
👔 Cultural Fit Considerations
Company Values:
- Passion for food and people
- Commitment to exceptional customer service
- Integrity and accountability
- Continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you share The Fresh Market's passion for food and people, and can you demonstrate this in your writing?
- Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously?
- Do you have a strong understanding of the retail environment and consumer engagement strategies, and can you apply this knowledge to your copywriting?
ASSUMPTION: Applicants who align with The Fresh Market's values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining consistent brand voice across multiple channels
- Balancing quick-turn copy needs with conceptual creative assignments
- Occasional work on weekends or evenings during new store openings or major campaign launches
- Adapting to changes in marketing strategies or product offerings
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, this role focuses on in-house copywriting for a single brand, allowing for deeper understanding and integration with the company's values and products.
- Compared to other in-house copywriting roles, this position offers the opportunity to work on a wide range of channels and campaigns, from in-store signage to national advertising.
- Career progression in this role may follow a similar path to that of a traditional copywriter, with opportunities to advance to senior roles or transition to other marketing or creative leadership positions within the company.
ASSUMPTION: Applicants should consider their preference for in-house versus agency work, as well as the potential career growth opportunities within The Fresh Market.
📝 Sample Projects
- Developing a campaign to launch a new line of private label products, including headlines, taglines, and in-store signage
- Creating a series of emails to promote seasonal produce and prepared foods, with a focus on storytelling and engaging customers
- Writing product descriptions and promotional materials for The Fresh Market Magazine, highlighting the unique features and benefits of various products
ASSUMPTION: These sample projects are intended to illustrate the types of assignments the copywriter may be expected to complete, but the specific projects will vary depending on the company's marketing priorities and product offerings.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's dynamic and how copywriters collaborate with designers and other departments?
- How does The Fresh Market approach branding and maintaining a consistent brand voice across multiple channels?
- What are the most significant marketing challenges facing The Fresh Market, and how can this role contribute to addressing them?
- What opportunities exist for professional development and growth within the creative department and the company as a whole?
- How does The Fresh Market support work-life balance for its employees, especially in a fast-paced, hybrid work environment?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and can help you better understand the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://fieldhourly-thefreshmarket.icims.com/jobs/126914/copywriter/job
- Tailor your resume and cover letter to highlight your copywriting experience, especially in the retail or food industries.
- Prepare a portfolio showcasing your best work, including a mix of short-form copy, campaign concepts, and any relevant retail or food-related pieces.
- Be ready to discuss your creative process, how you stay current on trends, and your ability to work collaboratively in a fast-paced environment.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
