📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Manulife
🔹 Location: Quezon City, Quezon, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling copy for various advertising mediums
- Collaborating with creative teams to brainstorm ideas
- Presenting copy options to clients and incorporating feedback
- Overseeing the production phase and proofreading as needed
ASSUMPTION: This role requires strong creativity, communication, and interpersonal skills. It involves working closely with clients and other teams to deliver high-quality copy that resonates with target audiences.
📋 Key Responsibilities
✅ Discuss the client's core message and target audience
✅ Brainstorm visual and copy ideas with other members of the creative team
✅ Write and present copy options to clients
✅ Modify copy until the client is satisfied
✅ Oversee the production phase
✅ Proofread copies when needed back-up support
ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in English, Advertising, Communication, Journalism, Marketing, or a related field.
Experience: At least 2-4 years of previous experience as a Copywriter.
Required Skills:
- Excellent English language skills
- Experience working with foreign and local clients
- Ability to create engaging/compelling copies suited for the target audience and medium
- Ability to work on multiple projects with minimal supervision
- Ability to meet deadlines without affecting the overall quality of the output
Preferred Skills:
- Keen eye for detail
- Solid interpersonal, communication, listening, and organizational skills
- Adaptability and flexibility with priorities
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing previous copywriting work would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 40,000 - 60,000 per month (Estimated based on industry standards for a Copywriter with 2-5 years of experience in the Philippines)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Training and development opportunities
- Flexible work arrangements
Working Hours: Day shift (9am - 6pm) with flexibility for project demands
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1887 (Over 130 years ago)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
- With global headquarters in Toronto, Manulife operates in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
- The company has over 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life insurance
- Health insurance
- Retirement solutions
- Asset management
Company Website: www.manulife.com
ASSUMPTION: Manulife is a well-established company with a strong global presence, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Copywriter will report directly to the Creative Director or a similar role within the marketing department.
Work Arrangement: Hybrid (On-site with flexible remote work options)
Growth Opportunities:
- Progression to Senior Copywriter or Creative Lead roles
- Expansion into related fields such as content strategy or brand management
- Opportunities to work on diverse projects across different markets and brands
ASSUMPTION: With Manulife's extensive global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Quezon City, Philippines
Geographic Context:
- Quezon City is the most populous city in the Philippines, offering a mix of urban and suburban living
- The city is known for its vibrant culture, diverse food scene, and numerous entertainment options
- Quezon City is well-connected by public transportation, making it easily accessible from other parts of the metro
Work Schedule: Monday to Friday, 9am to 6pm, with flexibility for project demands
ASSUMPTION: The work environment at Manulife's Quezon City office is likely to be dynamic, collaborative, and fast-paced, reflecting the company's global nature and diverse client base.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Portfolio presentation or writing test
- Final interview with the Creative Director or a senior member of the marketing department
Key Assessment Areas:
- Creativity and writing skills
- Communication and interpersonal skills
- Understanding of the client's core message and target audience
- Ability to work collaboratively and manage multiple projects
- Adaptability and flexibility with priorities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your best copywriting work
- Research Manulife and the role to demonstrate your understanding of the company and the position
- Practice common interview questions and be prepared to discuss your writing process and style
ATS Keywords: Copywriting, Advertising, Marketing, Client Management, Collaboration, Creativity, Communication, Deadline Management, Collaboration, Flexibility, Engagement, Slogan Development
ASSUMPTION: Manulife's application process is likely to be competitive, with a focus on assessing candidates' creativity, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content management systems (CMS)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the Copywriter is working with.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Inclusion
- Accountability
- Professionalism
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with diverse clients and adapting your writing style to suit different audiences?
- Can you manage multiple projects and meet tight deadlines without compromising the quality of your work?
ASSUMPTION: Manulife values candidates who are strong communicators, team players, and adaptable to working with diverse clients and teams.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting writing style to suit diverse clients and target audiences
- Working collaboratively with various teams and stakeholders
- Keeping up with industry trends and best practices in copywriting
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Copywriter roles, this position offers a competitive salary range and opportunities for career growth within a large, global organization
- Manulife's diverse client base provides ample opportunities to work on various projects and expand one's portfolio
- As a mid-level role, this position offers a balance between creative and administrative responsibilities, providing opportunities to develop skills in both areas
ASSUMPTION: This role offers a unique blend of creative and administrative responsibilities, making it an attractive opportunity for mid-career Copywriters looking to expand their skills and advance their careers.
📝 Sample Projects
- Developing a series of engaging social media posts for a new product launch
- Creating compelling copy for a targeted email marketing campaign
- Writing a persuasive script for a television commercial
ASSUMPTION: These sample projects illustrate the diverse range of tasks a Copywriter at Manulife might be expected to undertake, showcasing the role's creative and strategic aspects.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Copywriter at Manulife?
- How does the creative team collaborate with other departments, such as marketing and sales?
- What opportunities are there for professional development and growth within the role?
- How does Manulife support work-life balance for its employees?
- Can you provide examples of successful copywriting campaigns that the team has worked on?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Manulife careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your best copywriting work
- Research Manulife and the role to demonstrate your understanding of the company and the position
- Practice common interview questions and be prepared to discuss your writing process and style
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
