Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Hero MotoCorp

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating compelling, clear, and error-free copy across various channels
• Collaborating with multiple partner agencies to maintain consistent messaging
• Conducting research and analyzing information to create original content
• Optimizing content for SEO and tracking competition to improve strategies

ASSUMPTION: This role requires a strong understanding of the product and its ecosystem, which can be gained by interacting with team members and witnessing decision-making processes.

📋 Key Responsibilities

✅ Conduct in-depth research on industry-related topics to create original communication

✅ Lead copywriting efforts for all channels, including blogs, articles, and social media

✅ Maintain, update, and manage all content platforms to generate interest for VIDA

✅ Track and analyze competition to improve communication strategies

✅ Optimize content considering SEO and Google Analytics

✅ Edit and proofread content with a strong focus on grammar and quality

✅ Brainstorm visual and copy ideas with other members of the business team

✅ Juggle multiple projects while meeting demanding deadlines and maintaining a positive attitude

ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong interpersonal and communication skills.

🎯 Required Qualifications

Education: Graduation in BA/BMM - literature, advertising, journalism, or other relevant fields

Experience: 4+ years of experience in content writing/editing, with 3+ years in SEO

Required Skills:

• Excellent written and interpersonal communication skills
• Ability to juggle multiple projects and meet deadlines
• Strong research skills and attention to detail
• Familiarity with content creation tools such as Figma and Canva
• Understanding of keywords, meta tags, and SEO best practices

Preferred Skills:

• Experience working with global brands
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the automotive industry may have an advantage in understanding the product and its ecosystem.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-senior level copywriters in Gurgaon)

Benefits:

• Medical insurance
• Retirement benefits
• Employee discounts on Hero products

Working Hours: Full-time (40 hours/week), with flexible hours based on project demands

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level copywriters in Gurgaon. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive, with a focus on emerging mobility solutions and electric vehicles

Company Size: Large (475 employees globally), with a presence in 47 countries

Founded: 1984, with a rich history in motorcycle and scooter manufacturing

Company Description:

• World's largest manufacturer of motorcycles and scooters
• Leading the way in modern, technologically superior, and eco-friendly mobility solutions
• Committed to sustainability and responsible business practices

Company Specialties:

• Motorcycle and scooter manufacturing
• Electric vehicle production and sales
• Global sports sponsorships and partnerships

Company Website: https://www.heromotocorp.com/en-in.html

ASSUMPTION: Hero MotoCorp's extensive experience in the automotive industry and commitment to emerging mobility solutions make it an attractive employer for candidates seeking growth and innovation.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Content Strategy Manager

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Potential to work on global campaigns and collaborate with international teams
• Opportunities to learn and develop skills in emerging mobility and electric vehicle sectors
• Chances to grow within the content team or explore other areas of the business

ASSUMPTION: The role offers opportunities for professional growth and development, both within the content team and across the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and dynamic work environment

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major commercial hub and part of the National Capital Region of India
• Close proximity to New Delhi, offering easy access to international airports and other amenities
• Known for its vibrant culture, diverse food scene, and numerous recreational opportunities

Work Schedule: Full-time, with flexible hours based on project demands

ASSUMPTION: The Gurgaon office provides a dynamic and collaborative work environment, with easy access to amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Writing samples and portfolio
• SEO knowledge and content strategy skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare writing samples that demonstrate your creativity, grammar, and SEO skills
• Research Hero MotoCorp and the VIDA brand to show your enthusiasm and understanding of the company

ATS Keywords: Copywriter, Content Writing, SEO, Editing, Proofreading, Research, Collaboration, Project Management, Grammar, Visual Communication, Emerging Mobility, Electric Vehicles

ASSUMPTION: The application process may involve assessments and interviews focused on writing samples, SEO knowledge, and cultural fit.

🛠️ Tools & Technologies

• Content creation tools: Figma, Canva
• SEO tools: Google Search Console, SEMrush, Ahrefs
• Project management tools: Asana, Trello, Jira

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer-centricity
• Sustainability
• Integrity

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating compelling content that resonates with audiences?
• Do you have a strong attention to detail and a commitment to quality?

ASSUMPTION: Candidates who align with Hero MotoCorp's values and work style will be a strong fit for the company and the copywriter role.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Working with various teams and stakeholders, requiring strong interpersonal and communication skills
• Keeping up with industry trends and best practices in content creation and SEO
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, continuous learning, and a commitment to excellence.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position offers the opportunity to work on global campaigns and collaborate with international teams
• Hero MotoCorp's focus on emerging mobility and electric vehicles sets it apart from traditional automotive companies
• This role offers opportunities for growth and development within the content team and across the broader organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a content strategy for the launch of a new electric vehicle model
• Creating engaging and informative blog posts and articles about emerging mobility trends and technologies
• Collaborating with partner agencies to create consistent and compelling content across all channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in the copywriter role at Hero MotoCorp.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader content strategy for Hero MotoCorp and the VIDA brand?
• What opportunities are there for growth and development within the content team and across the broader organization?
• How does Hero MotoCorp support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare writing samples that demonstrate your creativity, grammar, and SEO skills
• Prepare for interviews by researching Hero MotoCorp and the VIDA brand, and practicing your writing and communication skills
• Follow up with the hiring manager within one week of the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.