Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Proppel

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Crafting persuasive copy for various digital platforms to drive engagement and conversions
• Working with a performance marketing agency supporting e-commerce brands
• Balancing internal marketing and client-facing work
• Adapting writing style to different platforms and industries

ASSUMPTION: This role requires a strong understanding of direct-response copywriting and experience working in a digital agency or e-commerce environment.

📋 Key Responsibilities

✅ Write clear, compelling copy for landing pages, newsletters, and social media

✅ Develop content tailored to platforms like LinkedIn and Twitter to drive engagement and booked calls

✅ Balance internal marketing and client-facing work, maintaining consistency and quality across both

✅ Interpret briefs and feedback to deliver content aligned with marketing goals

✅ Stay current with trends in performance marketing and adapt your writing accordingly

ASSUMPTION: The role may require occasional collaboration with designers and other creatives to ensure visual and verbal messaging align.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) writing direct-response copy for a digital agency or e-commerce brand

Required Skills:

• Strong writing and research skills, with an understanding of what drives engagement
• Ability to work independently, manage multiple priorities, and meet deadlines
• Familiarity with major advertising platforms such as Meta, Google, TikTok, or LinkedIn
• Full professional proficiency in English (written and verbal)

Preferred Skills:

• Interest in using performance data to refine and improve content
• Comfortable managing a professional presence on social media
• Experience working in cross-functional teams or fast-paced environments

ASSUMPTION: While not explicitly stated, a portfolio showcasing previous copywriting work would be beneficial for applicants.

💰 Compensation & Benefits

Salary Range: USD 40,000 - USD 60,000 per year (Estimated based on industry standards for mid-level copywriters in South Africa)

Benefits:

• 28 days of Paid Time Off + UK Bank Holidays
• Gym Membership

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Proppel is a staffing and recruiting company specializing in connecting LATAM talent with remote work opportunities in international companies.

Company Size: Small (11-50 employees) - Expect a dynamic and agile work environment with close-knit teams.

Founded: 2020 - Proppel is a relatively new company with a focus on growth and innovation.

Company Description:

• Proppel connects LATAM talent with remote work opportunities in exciting international companies.
• The company supports clients by providing top-tier talent in marketing and operations to help them grow faster and save on costs.
• Proppel's headquarters are in London, UK, with a strong presence in LATAM.

Company Specialties:

• Staffing and Recruiting
• Remote Work Opportunities
• International Connections

Company Website: www.weareproppel.com

ASSUMPTION: As Proppel is a staffing and recruiting company, applicants should expect a streamlined hiring process and regular communication about their application status.

📊 Role Analysis

Career Level: Mid-Level - This role requires proven experience in copywriting and a solid understanding of performance marketing.

Reporting Structure: The Copywriter will report directly to the Marketing Manager at the performance marketing agency.

Work Arrangement: Fully Remote - Applicants should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• Expanding skills in performance marketing and digital advertising
• Potential to take on more responsibilities as the company grows
• Opportunities to work with diverse clients and industries

ASSUMPTION: Given Proppel's focus on connecting talent with international companies, there may be opportunities for applicants to work on global campaigns.

🌍 Location & Work Environment

Office Type: Remote - Applicants should have a suitable home office setup and a stable internet connection.

Office Location(s): South Africa (Remote)

Geographic Context:

• South Africa has a diverse and vibrant culture with a strong focus on creativity and innovation.
• The time zone (GMT+2) may require some flexibility in working hours to accommodate team members in other regions.
• The cost of living in South Africa is generally lower than in many other developed countries, offering a higher purchasing power.

Work Schedule: Full-time (40 hours/week) with flexible scheduling - Applicants should be comfortable managing their time and prioritizing tasks effectively.

ASSUMPTION: As the role is fully remote, applicants should be comfortable working independently and communicating effectively with team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with a Proppel recruiter
• Technical assessment or writing test
• Interview with the Marketing Manager at the performance marketing agency
• Final decision and offer

Key Assessment Areas:

• Writing samples and portfolio
• Understanding of performance marketing and direct-response copywriting
• Adaptability and creativity
• Communication skills and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your copywriting experience and relevant skills.
• Include a portfolio of your best work, showcasing your ability to write clear and engaging copy for various platforms.
• Be prepared to discuss your understanding of performance marketing and how you approach writing copy that drives engagement and conversions.

ATS Keywords: Copywriting, Direct-Response Copy, Performance Marketing, Social Media, Email Marketing, Creative Strategy, Content Development, Digital Agency, E-commerce, Brief Interpretation, Trend Adaptation, Independent Work, Multi-Priority Management, Advertising Platforms

ASSUMPTION: As Proppel is a staffing and recruiting company, the application process may be more streamlined and efficient than with other companies.

🛠️ Tools & Technologies

• Advertising platforms: Meta, Google, TikTok, LinkedIn
• Project management tools: Asana, Trello, or similar
• Communication tools: Slack, Microsoft Teams, or similar
• Writing and design tools: Google Docs, Canva, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the performance marketing agency the Copywriter is assigned to.

👔 Cultural Fit Considerations

Company Values:

• Connecting talent with opportunities
• Fostering growth and innovation
• Promoting diversity and inclusion

Work Style:

• Independent and self-motivated
• Adaptable and creative
• Strong communication and collaboration skills

Self-Assessment Questions:

• How do you approach writing copy that drives engagement and conversions?
• Can you provide an example of a successful direct-response campaign you've worked on?
• How do you stay current with trends in performance marketing?

ASSUMPTION: As Proppel connects talent with international companies, cultural fit may be less of a factor than adaptability and strong communication skills.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines for both internal marketing and client-facing work
• Adapting writing style to different platforms, industries, and client preferences
• Working independently and managing time effectively in a remote work environment
• Keeping up with the fast-paced nature of performance marketing and digital advertising

ASSUMPTION: The role may require occasional collaboration with designers and other creatives, which could present additional challenges in ensuring visual and verbal messaging align.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position focuses on direct-response copywriting for digital platforms and e-commerce brands.
• Performance marketing agencies often work with multiple clients across various industries, offering diverse project experience.
• Career progression in this role could lead to senior copywriting positions, marketing management roles, or specialized careers in performance marketing.

ASSUMPTION: As Proppel connects talent with international companies, applicants may have opportunities to work on global campaigns and gain exposure to diverse markets.

📝 Sample Projects

• Developing a series of social media posts to promote an e-commerce brand's new product launch
• Crafting engaging email content to re-engage dormant customers and drive sales
• Writing persuasive landing page copy for a client's PPC campaign, optimized for conversions

ASSUMPTION: The specific projects the Copywriter works on may vary depending on the performance marketing agency they are assigned to and the clients they support.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does the performance marketing agency support its clients' marketing goals?
• What opportunities are there for professional development and growth within the role?
• How does the agency ensure consistent branding and messaging across multiple platforms and clients?
• What is the typical timeline for projects, and how are deadlines managed?

ASSUMPTION: Applicants should ask questions tailored to their specific interests and concerns about the role and the performance marketing agency.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your copywriting experience and relevant skills
• Prepare a portfolio of your best work, showcasing your ability to write clear and engaging copy for various platforms
• Be prepared to discuss your understanding of performance marketing and how you approach writing copy that drives engagement and conversions
• Follow up with Proppel one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.