Copywriter

📌 Core Information 🔹 Job Title: Copywriter 🔹 Company: MedSpecialized, Inc 🔹 Location: Cebu City, Cebu, Philippines 🔹 Job Type: Full-Time 🔹 Category: Healthcare, Technology 🔹 Date Posted: May 9, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site (Office-based Setup, Fixed Schedule, Sunday and Monday Off) 🚀 Job Overview Key aspects of this role include: - Collaborating with teams to create engaging content for digital channels and advertisements - Developing written content for various mediums, including blog posts, emails, flyers, landing pages, headlines, and taglines - Conducting research to understand target audiences, market trends, competitors, and related topics - Working with subject matter experts to ensure brand and product accuracy - Leveraging AI tools and design tools to enhance productivity and content quality - Navigating content management systems to draft, edit, and publish high-quality blog content - Staying up-to-date with market trends and new services, products, and features for each brand ASSUMPTION: This role requires a strong understanding of content creation and engagement tactics, as well as the ability to multitask and pay close attention to detail. Familiarity with project management tools and experience in the healthcare or SaaS industry is preferred. 📋 Key Responsibilities 🌟 Content Creation and Collaboration: - Write engaging blog posts, emails, flyers, landing pages, headlines, taglines, and other content - Work directly with the Content Marketing Lead and Content Marketing Editor - Collaborate with subject matter experts to ensure brand and product accuracy 🌟 Brand-Focused Content Strategy: - Interpret copywriting briefs to understand project requirements - Ensure written content adheres to each brand's guidelines, maintaining a consistent tone across different platforms and channels - Stay up-to-date on each brand's new services, products, and features 🌟 Strategic Content Optimization and Integration: - Collaborate directly with the Content Marketing Lead, Content Marketing Editor, and subject matter experts to ensure brand and product accuracy - Employ SEO best practices and conduct keyword research on new and existing content - Leverage AI tools like ChatGPT for brainstorming, idea development, and task completion - Utilize design tools such as Canva to source and create visually engaging and relevant images - Proficiently navigate content management systems like Duda and HubSpot to draft, edit, and publish high-quality blog content ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. Applicants should be prepared to take on these tasks and contribute to the team's overall success. 🎯 Required Qualifications 🔹 Education: - Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience) 🔹 Experience: - 2+ years of relevant writing experience - Experience with Google Workspace and ClickUp (or other project management platforms) preferred - Experience in the healthcare and/or SaaS industry is a plus 🔹 Required Skills: - Strong understanding of content creation and engagement tactics - Excellent English communication skills, both written and verbal - Strong multitasking skills - Highly organized with exceptional attention to detail - Ability to operate effectively in a highly collaborative team environment - Proficient in Microsoft applications 🔹 Preferred Skills: - Familiarity with project management tools - Experience in the healthcare or SaaS industry - Knowledge of SEO best practices - Proficiency in design tools such as Canva ASSUMPTION: The required and preferred skills listed above are crucial for success in this role. Applicants should possess these skills and be eager to apply them in a dynamic work environment. 💰 Compensation & Benefits 🔹 Salary Range: PHP 20,000 - 25,000 per month 🔹 Benefits: - New hire bonus of PHP 5,000 - Monthly pro-rated risk allowance of PHP 2,000 - Paid training period - All national Philippines and USA holidays observed - Paid time off (public holidays, vacation, and personal time off) - Robust and effective government benefits administration - Lactation breaks (for breastfeeding moms) - Discounted optical services with our partner clinic - Free lunch/dinner and unlimited coffee and ice cream daily (for on-site employees) - Free health insurance with one (1) free dependent - Free life insurance - Free accident insurance - Relocation allowance for new hires (from outside Cebu) - Company-sponsored outings - Interest-based employee clubs (DOTA, Basketball, Dance, Music, Photography, Yoga) - International travel opportunities (India and US office) ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual offer may vary depending on the candidate's qualifications and the company's assessment during the interview process. 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Healthcare Technology 🔹 Company Size: 501-1,000 employees 🔹 Founded: 2010 🔹 Company Description: MedSpecialized, Inc. is a subsidiary of Meditab Software, one of USA’s leading healthcare technology companies. We provide Meditab and its other subsidiaries world-class technology and staffing support. Located at the heart of Cebu, MedSpecialized was founded in 2010 and quickly grew into the thriving BPO company it is today. 🔹 Company Specialties: - Healthcare Administration - EMR/EHR Software - Human Resource - Medical Services - Medical Transcriptionist - Recruitment - Marketing - Data Analyst - Training - QPP Implementation - Healthcare Software Sales - Medical Sales - Outsourcing 🔹 Company Website: www.medspecialized.com ASSUMPTION: MedSpecialized, Inc. is a well-established company in the healthcare technology industry, offering a wide range of services and opportunities for growth and development. 📊 Role Analysis 🔹 Career Level: Mid-level 🔹 Reporting Structure: This role reports directly to the Content Marketing Lead and works closely with the Content Marketing Editor and subject matter experts. 🔹 Work Arrangement: On-site, fixed schedule, Sunday and Monday off 🔹 Growth Opportunities: - Potential to advance to senior roles within the content marketing team - Opportunities to work on diverse projects and collaborate with various teams - Exposure to international travel opportunities (India and US office) ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including career advancement and exposure to international work environments. 🌍 Location & Work Environment 🔹 Office Type: Modern, well-equipped office space with a collaborative work environment 🔹 Office Location: 8th floor Skyrise 4B Building, IT Park, Lahug, Cebu City, Cebu, Philippines 🔹 Geographic Context: - Cebu City is the capital of Cebu province and is known for its vibrant culture, rich history, and natural attractions - The IT Park in Lahug is a bustling business and technology hub, home to numerous multinational companies and startups - The office location offers easy access to public transportation, shopping centers, restaurants, and other amenities 🔹 Work Schedule: Fixed schedule, Sunday and Monday off ASSUMPTION: The work environment at MedSpecialized, Inc. is dynamic, collaborative, and offers numerous opportunities for professional growth and development. 💼 Interview & Application Insights 🔹 Typical Process: 1. Candidate application form 2. General assessment and video interview 3. Follow-up phone screening 4. Technical interview 5. Reference check 6. Job offer 7. Training 🔹 Key Assessment Areas: - Writing and content creation skills - Knowledge of SEO best practices and keyword research - Familiarity with project management tools - Understanding of brand guidelines and content strategy - Ability to work effectively in a team environment 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of your writing work, including blog posts, articles, and other content, to showcase your skills during the interview - Familiarize yourself with the company's products, services, and brand guidelines to demonstrate your understanding and enthusiasm for the role ATS Keywords: Copywriting, content creation, SEO, keyword research, project management, brand guidelines, teamwork, collaboration, writing samples ASSUMPTION: The interview process at MedSpecialized, Inc. is designed to assess candidates' skills, knowledge, and cultural fit for the role. Applicants should be prepared to demonstrate their qualifications and enthusiasm for the position. 🛠️ Tools & Technologies - Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides) - ClickUp (or other project management platforms) - Canva (design tool for creating visually engaging images) - Duda and HubSpot (content management systems) - Microsoft Office Suite (Word, Excel, PowerPoint) - AI tools like ChatGPT (for brainstorming, idea development, and task completion) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Applicants should be comfortable using these platforms and eager to learn and adopt new tools as needed. 👔 Cultural Fit Considerations 🔹 Company Values: - Customer-centricity - Innovation - Collaboration - Integrity - Accountability 🔹 Work Style: - Dynamic and fast-paced work environment - Strong focus on teamwork and collaboration - Encourages creativity, initiative, and continuous learning - Values diversity, inclusion, and work-life balance 🔹 Self-Assessment Questions: 1. How do you align with the company's value of customer-centricity in your approach to content creation? 2. Describe a time when you had to work collaboratively with a team to complete a project. What was the outcome, and what did you learn from the experience? 3. How do you stay updated with industry trends and new tools in the content creation and marketing landscape? ASSUMPTION: Applicants should carefully consider their alignment with the company's values and work style, and be prepared to provide specific examples of their fit during the interview process. ⚠️ Potential Challenges 1. The role may require working on tight deadlines and managing multiple projects simultaneously. 2. The work environment can be fast-paced and dynamic, which may not suit candidates who prefer a more structured or predictable work setting. 3. The role may involve occasional weekend or holiday work, depending on project demands. 4. The company's growth and expansion may lead to changes in the role's responsibilities and work environment over time. ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are comfortable and prepared to address them in the role. 📈 Similar Roles Comparison 1. Content Writer vs. Copywriter: While both roles involve creating written content, copywriters focus more on advertising and marketing materials, while content writers may work on a broader range of topics and mediums. 2. Industry-specific context: The healthcare technology industry has unique regulations, compliance requirements, and target audiences, which may differ from other industries. 3. Career path comparison: Content writers and copywriters may have different career paths, with copywriters potentially advancing to roles such as creative director or marketing manager, while content writers may become editors, publishers, or content strategists. ASSUMPTION: Applicants should research and understand the differences between similar roles and industries to ensure they are applying for the most suitable position for their career goals and aspirations. 📝 Sample Projects 1. Blog post on a new healthcare service or product: Research and write an engaging blog post announcing a new service or product, highlighting its features, benefits, and how it addresses a specific patient need or market gap. 2. Email campaign for a healthcare software launch: Develop a series of emails promoting the launch of a new healthcare software product, including teasers, launch announcements, and follow-up communications. 3. Landing page for a medical transcription service: Create a persuasive landing page for a medical transcription service, showcasing its unique features, competitive pricing, and customer testimonials. ASSUMPTION: Applicants should be prepared to provide specific examples of their writing work, including blog posts, articles, and other content, to demonstrate their skills and fit for the role during the interview process. ❓ Key Questions to Ask During Interview 1. Can you describe the content marketing team's structure and how this role fits within the team? 2. What are the most significant challenges facing the content marketing team currently, and how can this role help address them? 3. How does the company support the professional development and growth of its content marketing team members? 4. Can you provide examples of successful content marketing campaigns the company has executed in the past, and how this role contributed to their success? 5. How does the company measure the success of its content marketing efforts, and how can this role help improve those metrics? ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their eagerness to contribute to the team's success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: MedSpecialized, Inc. - Copywriter 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare writing samples, including blog posts, articles, and other content, to showcase your skills during the interview process 4. Follow up with the hiring manager after submitting your application, expressing your interest in the role and the company 5. If selected for an interview, arrive on time and be prepared to discuss your qualifications, experiences, and career goals in detail ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.