📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: University of Arkansas System
🔹 Location: Fayetteville, Arkansas
🔹 Job Type: Part-Time, Temporary
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Entry-Level (1-3 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, SEO-optimized copy across multiple channels
- Developing press releases and email newsletter content
- Collaborating with marketing teams and stakeholders
- Analyzing content performance to drive continuous improvement
ASSUMPTION: This role requires strong writing skills, adaptability, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Draft, edit, and submit press releases to University Relations for local, regional, and national media outlets
✅ Author content for the monthly alumni email newsletter, incorporating SEO best practices and engagement optimization
✅ Create SEO-optimized web copy, landing pages, and blog content to improve search rankings and drive organic traffic
✅ Write compelling copy for digital advertising campaigns and promotional materials for online platforms
✅ Conduct keyword research and implement SEO best practices to enhance content discoverability and search engine performance
✅ Track and report on email engagement metrics and digital content performance via analytics tools
✅ Collaborate on content strategy development and maintain a consistent brand voice across all digital and traditional communication touchpoints
ASSUMPTION: This role requires proficiency in content management systems, email marketing platforms, SEO tools, and analytics software.
🎯 Required Qualifications
Education: Associate’s degree in Communications, Marketing, Journalism, English, or a closely related field OR 2+ years of related work experience
Experience: 1+ years of demonstrated experience in writing and editing, particularly press releases and digital content creation
Required Skills:
- Proficient in MS Office and basic understanding of web analytics
- Strong understanding and knowledge of SEO principles, keyword research, and on-page optimization techniques
- Proficiency in creating persuasive, conversion-focused copy that drives user action
- Understanding and knowledge of user experience (UX) principles and how copy impacts website usability
- Knowledge of email marketing best practices
- Knowledge of best practices in press release writing and digital content strategy
- Strong analytical skills to measure content effectiveness and ROI across digital channels
- Exceptional writing skills with the ability to adapt tone and style for different digital audiences and platforms
- Ability to work independently, manage multiple digital projects simultaneously, and meet tight deadlines
- Creative problem-solving abilities and innovative thinking for digital content challenges
- Strong editing and proofreading abilities with attention to detail and brand consistency
- Experience with web analytics tools and ability to interpret performance data to inform content strategy
Preferred Skills:
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a closely related field
- Experience in a digital marketing or copywriting role within a higher education institution
- Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms
- Basic familiarity with content management systems for content updates
- Experience working in project management software, such as ClickUp, Asana, or Trello
- Experience with email marketing platforms such as Axios, Mailchimp, Constant Contact, HubSpot, or similar software
- Knowledge of HTML/CSS basics and familiarity with web development principles
ASSUMPTION: While a bachelor's degree is preferred, the University of Arkansas System will consider applicants with relevant work experience and an associate's degree.
💰 Compensation & Benefits
Salary Range: $25-$30 per hour
Benefits:
- Health Insurance
- Dental Insurance
- Life Insurance
- Disability Insurance
- Tuition Waivers for employees and their families
- 12 official holidays
- Immediate leave accrual
- Choice of retirement programs with university contributions ranging from 5 to 10% of employee salary
Working Hours: Estimated 15-25 hours per week, with more work taking place in the Fall and Spring semesters and less in the Summer
ASSUMPTION: The salary range provided is based on the University of Arkansas System's standard hourly rates for part-time, temporary employees with 1-3 years of experience in digital copywriting, content marketing, or SEO writing.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 10,001+ employees
Founded: 1871
Company Description:
- The University of Arkansas System is a higher education system that includes the state’s flagship university, a major metropolitan university, an 1890 land-grant university, two regional universities, seven community colleges, two schools of law, a presidential school, a residential math and science high school, a 100 percent-online university, and divisions of agriculture, archeology, and criminal justice.
- The University of Arkansas System provides access to academic and professional opportunities, develops intellectual growth and cultural awareness in its students, and provides knowledge and research skills to an ever-changing society.
- The system enrolls more than 60,000 students, employs over 17,000 employees, and has a total budget of over $2 billion.
Company Specialties:
- Education
- Research
- Community Engagement
Company Website: University of Arkansas System
ASSUMPTION: The University of Arkansas System is a large, diverse higher education system with a wide range of academic and professional opportunities.
📊 Role Analysis
Career Level: Entry-Level (1-3 years of experience)
Reporting Structure: The Copywriter will report directly to the Marketing Manager or a similar role within the Communications Support department.
Work Arrangement: This is a part-time, flexible role with an estimated 15-25 hours per week, with more work taking place in the Fall and Spring semesters and less in the Summer.
Growth Opportunities:
- Potential full-time or permanent employment opportunities as the role evolves or other positions become available
- Professional development opportunities, such as workshops, training sessions, or conferences
- Career advancement opportunities within the University of Arkansas System, given the wide range of institutions and departments
ASSUMPTION: While this role is part-time and temporary, there may be opportunities for growth and advancement within the University of Arkansas System.
🌍 Location & Work Environment
Office Type: University campus office
Office Location(s): University of Arkansas, Fayetteville
Geographic Context:
- Fayetteville is located in Northwest Arkansas, a region known for its focus on the arts and overall quality of life
- The University of Arkansas, Fayetteville is a welcoming community ranked as one of the best places to live in the U.S.
- The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies
Work Schedule: The work schedule is estimated to be 15-25 hours per week, with more work taking place in the Fall and Spring semesters and less in the Summer.
ASSUMPTION: The University of Arkansas, Fayetteville offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Applicants will submit their resume and any optional documents through the University of Arkansas System Career Site
- Recruitment contact will review applications and schedule interviews with qualified candidates
- Interviews will be conducted by the hiring manager and may include additional team members or stakeholders
- Final decisions will be made, and selected candidates will be contacted for next steps
Key Assessment Areas:
- Writing and editing skills, particularly for press releases and digital content
- Understanding and application of SEO principles and best practices
- Ability to work independently and manage multiple projects simultaneously
- Creativity and problem-solving abilities for digital content challenges
- Alignment with the University of Arkansas System's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your writing and editing work, particularly press releases and digital content
- Demonstrate your understanding and application of SEO principles and best practices in your application materials
- Showcase your creativity and problem-solving abilities through your application materials
- Follow up with the recruitment contact after submitting your application to express your interest in the role
ATS Keywords: Copywriting, SEO, Content Marketing, Digital Marketing, Press Releases, Email Marketing, Analytics, Collaboration, Editing, Proofreading, Keyword Research, Content Strategy, User Experience, HTML, Project Management, Creativity
ASSUMPTION: The University of Arkansas System uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your application materials can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Content Management Systems (e.g., WordPress, Drupal, etc.)
- Email Marketing Platforms (e.g., Axios, Mailchimp, Constant Contact, HubSpot, etc.)
- SEO Tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)
- Analytics Software (e.g., Google Analytics, Adobe Analytics, etc.)
- Project Management Software (e.g., ClickUp, Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the University of Arkansas System's preferred platforms and the needs of the Communications Support department.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching, research, and service
- Inclusion and diversity
- Integrity and ethical behavior
- Collaboration and teamwork
- Accountability and stewardship
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and detail-oriented
Self-Assessment Questions:
- Do you have a strong understanding and knowledge of SEO principles, keyword research, and on-page optimization techniques?
- Are you able to adapt your writing style and tone for different digital audiences and platforms?
- Do you have experience working in a collaborative, team-oriented environment?
- Are you comfortable managing multiple digital projects simultaneously and meeting tight deadlines?
- Do you have a creative and innovative approach to digital content challenges?
ASSUMPTION: The University of Arkansas System values candidates who align with their mission, values, and culture, as well as those who demonstrate the required skills and qualifications for the role.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- The University of Arkansas System is a large, diverse higher education system with a wide range of academic and professional opportunities, which may present unique challenges and complexities
- The role may require occasional on-campus presence for meetings, events, or other work-related activities
- The work schedule may vary depending on the needs of the Communications Support department and the University of Arkansas System as a whole
ASSUMPTION: While the University of Arkansas System offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance, candidates should be prepared to manage the unique challenges and complexities that may arise in a large, diverse higher education system.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Specialist or SEO Content Writer within a higher education institution or a digital marketing agency
- However, this role is unique in its focus on creating engaging, SEO-optimized copy for a large, diverse higher education system
- Career paths for this role may include advancement to a Senior Copywriter, Digital Marketing Manager, or other related positions within the University of Arkansas System or other higher education institutions
ASSUMPTION: While this role shares similarities with other digital content and SEO-focused roles, its unique context within the University of Arkansas System requires specific skills, knowledge, and experiences.
📝 Sample Projects
- Developing a comprehensive content strategy for a new website launch, including keyword research, on-page optimization, and content creation
- Creating engaging, SEO-optimized blog content for a higher education institution's website, targeting specific keywords and topics relevant to their audience
- Writing persuasive copy for digital advertising campaigns, promoting university programs, events, or other initiatives
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Copywriter role within the University of Arkansas System.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and content approval process for this role?
- How does this role collaborate with other departments and stakeholders within the University of Arkansas System?
- What are the most significant challenges facing the Communications Support department, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the University of Arkansas System as a whole?
- How does the University of Arkansas System support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process can help candidates better understand the role, the department, and the University of Arkansas System as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the University of Arkansas System Career Site
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your writing and editing work, particularly press releases and digital content
- Demonstrate your understanding and application of SEO principles and best practices in your application materials
- Showcase your creativity and problem-solving abilities through your application materials
- Follow up with the recruitment contact after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
