π Core Information
πΉ Job Title: Copywriter
πΉ Company: Carnival Corporation
πΉ Location: Genoa, Liguria, Italy
πΉ Job Type: Hybrid
πΉ Category: Marketing & Direct Sales
πΉ Date Posted: July 4, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site with hybrid flexibility
π Job Overview
Key aspects of this role include:
- Leading storytelling excellence across multiple business areas
- Supporting content initiatives across channels and formats
- Collaborating with stakeholders from Marketing, Media, Trade, Corporate, and Editorial teams
- Driving customer engagement with inspiring storytelling
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work effectively with diverse teams.
π Key Responsibilities
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Steering creative quality alongside designers and producers, from concept development to final execution
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Generating editorial and commercial content with precision, supporting campaign headlines, video supers, and multilingual outputs
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Co-piloting innovation by integrating AI tools for content generation, translation, and Text to speech engines
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Driving customer engagement with inspiring storytelling across consumer and trade material, including brochures, magazines, and product descriptions
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Maintaining brand consistency and editorial excellence while collaborating cross-functionally with Marketing, Corporate, and Media stakeholders
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
π― Required Qualifications
Education: Degree in Writing, Communications, Journalism, or a related field
Experience: At least 3 years of experience as a Copywriter within the global travel or digital landscape
Required Skills:
- Proven copywriting experience in a global travel or digital environment
- Excellent storytelling abilities with a strong command of the English language
- Strong project ownership and exceptional time management skills
- Fluency in English and proficiency in additional languages is a plus
Preferred Skills:
- Experience with AI-powered tools for multilingual copy generation and translation
- Knowledge of voice-based technologies
- Familiarity with the cruise industry
ASSUMPTION: Candidates with a background in digital marketing or a related field may have an advantage in this role.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬45,000 per year (AI-estimated, based on experience level and market standards for the role and location)
Benefits:
- Flexible hybrid work arrangement
- Opportunity to work in a global, multicultural environment
- Chance to contribute to the transformation of the customer journey across digital channels
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Travel Arrangements
Company Size: 10,001+ employees
Founded: Carnival Corporation & plc was founded in 1972 and is headquartered in Miami, FL, USA
Company Description:
- Carnival Corporation & plc is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships
- The company operates in over 800 ports around the world and accounts for nearly 40% of the overall cruise market globally
- Carnival Corporation owns and operates eight destinations globally and is dual-listed and traded on the London and New York stock exchanges
Company Specialties:
- Cruise vacations
- Global travel
- Customer engagement
- Brand management
Company Website: http://www.carnivalcorp.com
ASSUMPTION: Carnival Corporation's extensive global presence and diverse portfolio of cruise lines provide ample opportunities for career growth and development.
π Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Head of Content Production
Work Arrangement: Hybrid, with the option to work remotely
Growth Opportunities:
- Potential to work on diverse projects across multiple business areas
- Opportunity to collaborate with global teams and stakeholders
- Chance to develop skills in AI-powered content generation and translation tools
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, providing ample opportunities for professional growth and development.
π Location & Work Environment
Office Type: Hybrid, with on-site work required at the Genoa headquarters
Office Location(s): Genoa, Italy
Geographic Context:
- Genoa is a major port city in Italy, known for its rich history, cultural attractions, and vibrant food scene
- The city offers a high quality of life, with a mild Mediterranean climate and a strong sense of community
- Genoa is well-connected by air, rail, and road, with easy access to other major Italian cities and tourist destinations
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Creativity and storytelling abilities
- Communication and collaboration skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your copywriting work, demonstrating your ability to create engaging and effective content
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
ATS Keywords: Copywriter, Storytelling, Content Creation, Digital Marketing, Brand Strategy, Collaboration, Project Management, Attention to Detail, AI Tools, Multilingual Content, Creative Excellence, Diversity Advocacy, Communication, Innovation, Customer Engagement, Editorial Excellence
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current volume of applicants.
π οΈ Tools & Technologies
- AI-powered content generation and translation tools
- Text to speech engines
- Project management software (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role and responsibilities.
π Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Integrity
- Respect
- Accountability
Work Style:
- Collaborative
- Creative
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, commercially driven environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong sense of curiosity and a passion for travel experiences?
- Are you committed to creating inclusive narratives that reflect global brand values?
ASSUMPTION: Candidates who demonstrate a strong alignment with Carnival Corporation's company values and work style are more likely to succeed in this role.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Keeping up with the latest trends and innovations in digital marketing and copywriting
- Adapting to a hybrid work environment, balancing on-site collaboration and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
π Similar Roles Comparison
- This role is similar to other copywriting positions within the global travel industry, but may offer unique opportunities to work on diverse projects and collaborate with global teams
- Compared to other digital marketing roles, this position places a greater emphasis on storytelling and creative strategy
- Career progression may involve moving into more senior roles within the marketing or creative operations teams, or exploring opportunities in related fields such as brand management or customer experience
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, providing ample opportunities for professional growth and development.
π Sample Projects
- Developing a comprehensive brand voice guide for a new cruise line launch
- Creating engaging and effective content for a multichannel marketing campaign
- Collaborating with designers and producers to create a series of video scripts for onboard experiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the successful candidate may face in this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of innovation and creative excellence?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Carnival Corporation job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your copywriting work, demonstrating your ability to create engaging and effective content
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.