Carnival Corporation logo
Full-time
On-site
Genoa, Liguria, Italy
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Copywriter

πŸ”Ή Company: Carnival Corporation

πŸ”Ή Location: Genoa, Liguria, Italy

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Marketing & Direct Sales

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Leading storytelling excellence across multiple business areas
  • Supporting content initiatives across channels and formats
  • Collaborating with stakeholders from Marketing, Media, Trade, Corporate, and Editorial teams
  • Driving customer engagement with inspiring storytelling

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Steering creative quality alongside designers and producers, from concept development to final execution

βœ… Generating editorial and commercial content with precision, supporting campaign headlines, video supers, and multilingual outputs

βœ… Co-piloting innovation by integrating AI tools for content generation, translation, and Text to speech engines

βœ… Driving customer engagement with inspiring storytelling across consumer and trade material, including brochures, magazines, and product descriptions

βœ… Maintaining brand consistency and editorial excellence while collaborating cross-functionally with Marketing, Corporate, and Media stakeholders

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Degree in Writing, Communications, Journalism, or a related field

Experience: At least 3 years of experience as a Copywriter within the global travel or digital landscape

Required Skills:

  • Proven copywriting experience in a global travel or digital environment
  • Excellent storytelling abilities with a strong command of the English language
  • Strong project ownership and exceptional time management skills
  • Fluency in English and proficiency in additional languages is a plus

Preferred Skills:

  • Experience with AI-powered tools for multilingual copy generation and translation
  • Knowledge of voice-based technologies
  • Familiarity with the cruise industry

ASSUMPTION: Candidates with a background in digital marketing or a related field may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and market standards for the role and location)

Benefits:

  • Flexible hybrid work arrangement
  • Opportunity to work in a global, multicultural environment
  • Chance to contribute to the transformation of the customer journey across digital channels

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Travel Arrangements

Company Size: 10,001+ employees

Founded: Carnival Corporation & plc was founded in 1972 and is headquartered in Miami, FL, USA

Company Description:

  • Carnival Corporation & plc is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships
  • The company operates in over 800 ports around the world and accounts for nearly 40% of the overall cruise market globally
  • Carnival Corporation owns and operates eight destinations globally and is dual-listed and traded on the London and New York stock exchanges

Company Specialties:

  • Cruise vacations
  • Global travel
  • Customer engagement
  • Brand management

Company Website: http://www.carnivalcorp.com

ASSUMPTION: Carnival Corporation's extensive global presence and diverse portfolio of cruise lines provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Head of Content Production

Work Arrangement: Hybrid, with the option to work remotely

Growth Opportunities:

  • Potential to work on diverse projects across multiple business areas
  • Opportunity to collaborate with global teams and stakeholders
  • Chance to develop skills in AI-powered content generation and translation tools

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid, with on-site work required at the Genoa headquarters

Office Location(s): Genoa, Italy

Geographic Context:

  • Genoa is a major port city in Italy, known for its rich history, cultural attractions, and vibrant food scene
  • The city offers a high quality of life, with a mild Mediterranean climate and a strong sense of community
  • Genoa is well-connected by air, rail, and road, with easy access to other major Italian cities and tourist destinations

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Creativity and storytelling abilities
  • Communication and collaboration skills
  • Project management and organizational skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Provide examples of your copywriting work, demonstrating your ability to create engaging and effective content
  • Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability

ATS Keywords: Copywriter, Storytelling, Content Creation, Digital Marketing, Brand Strategy, Collaboration, Project Management, Attention to Detail, AI Tools, Multilingual Content, Creative Excellence, Diversity Advocacy, Communication, Innovation, Customer Engagement, Editorial Excellence

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current volume of applicants.

πŸ› οΈ Tools & Technologies

  • AI-powered content generation and translation tools
  • Text to speech engines
  • Project management software (e.g., Asana, Trello, Jira)
  • Design and content creation tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence
  • Innovation
  • Integrity
  • Respect
  • Accountability

Work Style:

  • Collaborative
  • Creative
  • Adaptable
  • Results-driven

Self-Assessment Questions:

  • Do you thrive in a fast-paced, commercially driven environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you have a strong sense of curiosity and a passion for travel experiences?
  • Are you committed to creating inclusive narratives that reflect global brand values?

ASSUMPTION: Candidates who demonstrate a strong alignment with Carnival Corporation's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with diverse teams and stakeholders, each with their own priorities and expectations
  • Keeping up with the latest trends and innovations in digital marketing and copywriting
  • Adapting to a hybrid work environment, balancing on-site collaboration and remote work

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other copywriting positions within the global travel industry, but may offer unique opportunities to work on diverse projects and collaborate with global teams
  • Compared to other digital marketing roles, this position places a greater emphasis on storytelling and creative strategy
  • Career progression may involve moving into more senior roles within the marketing or creative operations teams, or exploring opportunities in related fields such as brand management or customer experience

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, providing ample opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing a comprehensive brand voice guide for a new cruise line launch
  • Creating engaging and effective content for a multichannel marketing campaign
  • Collaborating with designers and producers to create a series of video scripts for onboard experiences

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
  • How does the company support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company foster a culture of innovation and creative excellence?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Carnival Corporation job portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your copywriting work, demonstrating your ability to create engaging and effective content
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.