Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Carnival Corporation

🔹 Location: Genoa, Liguria, Italy

🔹 Job Type: Hybrid

🔹 Category: Marketing & Direct Sales

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading storytelling excellence across multiple business areas
• Supporting content initiatives across channels and formats
• Collaborating with stakeholders from Marketing, Media, Trade, Corporate, and Editorial teams
• Driving customer engagement with inspiring storytelling

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Steering creative quality alongside designers and producers, from concept development to final execution

✅ Generating editorial and commercial content with precision, supporting campaign headlines, video supers, and multilingual outputs

✅ Co-piloting innovation by integrating AI tools for content generation, translation, and Text to speech engines

✅ Driving customer engagement with inspiring storytelling across consumer and trade material, including brochures, magazines, and product descriptions

✅ Maintaining brand consistency and editorial excellence while collaborating cross-functionally with Marketing, Corporate, and Media stakeholders

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Degree in Writing, Communications, Journalism, or a related field

Experience: At least 3 years of experience as a Copywriter within the global travel or digital landscape

Required Skills:

• Proven copywriting experience in a global travel or digital environment
• Excellent storytelling abilities with a strong command of the English language
• Strong project ownership and exceptional time management skills
• Fluency in English and proficiency in additional languages is a plus

Preferred Skills:

• Experience with AI-powered tools for multilingual copy generation and translation
• Knowledge of voice-based technologies
• Familiarity with the cruise industry

ASSUMPTION: Candidates with a background in digital marketing or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and market standards for the role and location)

Benefits:

• Flexible hybrid work arrangement
• Opportunity to work in a global, multicultural environment
• Chance to contribute to the transformation of the customer journey across digital channels

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements

Company Size: 10,001+ employees

Founded: Carnival Corporation & plc was founded in 1972 and is headquartered in Miami, FL, USA

Company Description:

• Carnival Corporation & plc is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships
• The company operates in over 800 ports around the world and accounts for nearly 40% of the overall cruise market globally
• Carnival Corporation owns and operates eight destinations globally and is dual-listed and traded on the London and New York stock exchanges

Company Specialties:

• Cruise vacations
• Global travel
• Customer engagement
• Brand management

Company Website: http://www.carnivalcorp.com

ASSUMPTION: Carnival Corporation's extensive global presence and diverse portfolio of cruise lines provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Head of Content Production

Work Arrangement: Hybrid, with the option to work remotely

Growth Opportunities:

• Potential to work on diverse projects across multiple business areas
• Opportunity to collaborate with global teams and stakeholders
• Chance to develop skills in AI-powered content generation and translation tools

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid, with on-site work required at the Genoa headquarters

Office Location(s): Genoa, Italy

Geographic Context:

• Genoa is a major port city in Italy, known for its rich history, cultural attractions, and vibrant food scene
• The city offers a high quality of life, with a mild Mediterranean climate and a strong sense of community
• Genoa is well-connected by air, rail, and road, with easy access to other major Italian cities and tourist destinations

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creativity and storytelling abilities
• Communication and collaboration skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your copywriting work, demonstrating your ability to create engaging and effective content
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability

ATS Keywords: Copywriter, Storytelling, Content Creation, Digital Marketing, Brand Strategy, Collaboration, Project Management, Attention to Detail, AI Tools, Multilingual Content, Creative Excellence, Diversity Advocacy, Communication, Innovation, Customer Engagement, Editorial Excellence

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current volume of applicants.

🛠️ Tools & Technologies

• AI-powered content generation and translation tools
• Text to speech engines
• Project management software (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Innovation
• Integrity
• Respect
• Accountability

Work Style:

• Collaborative
• Creative
• Adaptable
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, commercially driven environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong sense of curiosity and a passion for travel experiences?
• Are you committed to creating inclusive narratives that reflect global brand values?

ASSUMPTION: Candidates who demonstrate a strong alignment with Carnival Corporation's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Keeping up with the latest trends and innovations in digital marketing and copywriting
• Adapting to a hybrid work environment, balancing on-site collaboration and remote work

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to other copywriting positions within the global travel industry, but may offer unique opportunities to work on diverse projects and collaborate with global teams
• Compared to other digital marketing roles, this position places a greater emphasis on storytelling and creative strategy
• Career progression may involve moving into more senior roles within the marketing or creative operations teams, or exploring opportunities in related fields such as brand management or customer experience

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, providing ample opportunities for professional growth and development.

📝 Sample Projects

• Developing a comprehensive brand voice guide for a new cruise line launch
• Creating engaging and effective content for a multichannel marketing campaign
• Collaborating with designers and producers to create a series of video scripts for onboard experiences

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company foster a culture of innovation and creative excellence?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Carnival Corporation job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your copywriting work, demonstrating your ability to create engaging and effective content
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.