Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Zeno Group

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: February 4, 2025

🔹 Experience Level: Mid-Level (2-4 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating groundbreaking, social-first campaigns for a major tech brand
• Conceptualizing, creating, and putting content out into the world at the speed of culture
• Collaborating with a diverse team of creatives in a fast-paced, collaborative environment
• Developing a deep understanding of the brand's voice and maintaining consistency across channels

ASSUMPTION: This role requires a strong understanding of social media trends and pop culture, as well as the ability to work quickly and adapt to changing trends.

📋 Key Responsibilities

✅ High-level concepting, tactical program ideation, and copywriting for various brand experiences and social content

✅ Maintaining a consistent brand voice and vision across all channels

✅ Creating branded social content that is insightful, culturally relevant, and inherently sharable

✅ Collaborating with agency team members to produce smart, powerful work

✅ Working effectively with external vendors and internal colleagues to complete projects within timeframe and budget

ASSUMPTION: This role requires strong communication, presentation, and project management skills, as well as the ability to work well under pressure and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field

Experience: 2-4 years of experience in marketing, advertising, or social media

Required Skills:

• Excellent short-form and long-form writing skills in a variety of voices and tones
• Solid grammar, editing, and proofreading capabilities
• Social fluency and understanding of how to drive conversation and engagement across social channels
• Ability to think strategically and conceptualize creatively
• Strong presentation and verbal communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred Skills:

• Experience with content creation and marketing
• Familiarity with project management tools

ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and creative concepts will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $56,000 - $83,000 per year

Benefits:

• Annual Bonuses
• Paid Time Off
• Region-Specific Benefits

Working Hours: 40 hours per week, with flexibility for project deadlines

ASSUMPTION: The salary range provided is based on industry standards for mid-level copywriter roles in New York City.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 501-1,000 employees

Founded: 1998

Company Description:

• Zeno Group is an integrated communications agency, born from PR, with a global presence
• Guided by the purpose to champion the courageous to achieve something better for humankind
• Winner of numerous industry awards, including PRWeek Purpose Agency of the Year and PRWeek Global Agency of the Year

Company Specialties:

• Consumer/Brand Marketing
• Health
• Digital Strategy
• Enterprise Technology
• Social Media
• Corporate/Public Affairs
• Reputation Management
• Technology
• Content Strategy
• Media Relations
• Stakeholder Outreach
• Research/Planning
• Sports/Entertainment
• Multicultural
• Consumer Technology
• Crisis/Issues Management
• Data Analytics
• Paid Media
• Content Creation and Marketing

Company Website: http://www.zenogroup.com

ASSUMPTION: Zeno Group's diverse range of specialties and global presence offer opportunities for growth and exposure to various industries and clients.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Creative Director

Work Arrangement: On-site, with flexibility for remote work based on project needs

Growth Opportunities:

• Potential to work on a wide range of clients and projects, gaining diverse experience
• Opportunities to collaborate with and learn from senior team members
• Possibility to advance to a senior role with increased responsibilities and leadership opportunities

ASSUMPTION: This role offers a unique opportunity to work on a major tech brand and gain experience in creating social-first campaigns.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): 140 Broadway, New York, NY 10005, US

Geographic Context:

• New York City offers a vibrant and dynamic cultural scene, with numerous opportunities for inspiration and networking
• The office is located in the heart of downtown Manhattan, with easy access to public transportation
• The city's diverse population and cultural landscape provide a rich environment for creative work

Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for project needs

ASSUMPTION: The work environment at Zeno Group is fast-paced, collaborative, and creative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual portfolio presentation and interview with the Creative Director and other team members
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Writing samples and creative concepts that demonstrate a strong understanding of the brand's voice and social media trends
• Presentation skills and the ability to articulate creative ideas and the strategic rationale behind them
• Cultural relevance and the ability to create engaging, shareable content
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills, creative concepts, and relevant experience
• Prepare a portfolio showcasing your best writing samples and creative ideas, with a focus on social media content
• Be prepared to discuss your understanding of social media trends and pop culture, as well as your ability to work quickly and adapt to changing trends

ATS Keywords: Copywriting, social media, creative concepting, brand storytelling, presentation skills, collaboration, editing, proofreading, cultural relevance, project management, strategic thinking, engagement, fast-paced environment, content creation

ASSUMPTION: The application process at Zeno Group is designed to assess candidates' creative skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Social media management platforms (Hootsuite, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard software and tools is expected, but specific training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Courageous
• Inclusive
• Collaborative
• Curious
• Kind

Work Style:

• Fast-paced and collaborative
• Focused on innovation and creativity
• Committed to achieving real business value and societal impact for clients

Self-Assessment Questions:

• Do you consider yourself courageous and inclusive, with a collaborative and curious work style?
• Are you comfortable working in a fast-paced, innovative environment focused on achieving real business value and societal impact?
• Do you have a strong portfolio showcasing your writing skills and creative concepts, with a focus on social media content?

ASSUMPTION: Zeno Group values candidates who are courageous, inclusive, collaborative, curious, and kind, with a strong portfolio showcasing their writing skills and creative concepts.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working late or on weekends to meet project deadlines
• The need to constantly stay up-to-date with social media trends and pop culture may be challenging for some candidates
• The role may require working with a diverse range of clients and projects, which can be both exciting and demanding
• The competitive nature of the advertising industry may present challenges in terms of job security and career advancement

ASSUMPTION: These challenges are inherent to the role and industry, and candidates should be prepared to navigate them with resilience and adaptability.

📈 Similar Roles Comparison

• This role is similar to other copywriter positions, but with a focus on social media and a major tech brand
• Unlike some agencies, Zeno Group offers a global presence and a diverse range of specialties, providing opportunities for growth and exposure to various industries and clients
• Career paths at Zeno Group may include advancement to senior roles with increased responsibilities and leadership opportunities

ASSUMPTION: This role offers unique opportunities for growth and exposure to a major tech brand, as well as a global presence and diverse range of specialties.

📝 Sample Projects

• Developing a social media campaign for a major tech brand launch
• Creating a series of engaging, shareable posts for a client's Instagram account
• Writing a blog post or article that showcases the brand's voice and expertise in the industry

ASSUMPTION: These sample projects are designed to demonstrate the candidate's ability to create engaging, shareable content that maintains a consistent brand voice and vision.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into it?
• How does Zeno Group support the growth and development of its employees?
• What are the most challenging aspects of working on a major tech brand campaign?
• How does Zeno Group measure the success of its social media campaigns?
• What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, team structure, company culture, and the challenges and opportunities presented by working on a major tech brand campaign.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills, creative concepts, and relevant experience
• Prepare a portfolio showcasing your best writing samples and creative ideas, with a focus on social media content
• Be prepared to discuss your understanding of social media trends and pop culture, as well as your ability to work quickly and adapt to changing trends
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.