Copywriter
New Engen
Full-time
Remote
Worldwide
✍️ Copywriting & Content Writing
📌 Core Information
🔹 Job Title: Copywriter - Donut Studios
🔹 Company: New Engen
🔹 Location: Remote (Multiple States)
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years of experience
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Writing engaging and persuasive copy for various platforms, including social media, landing pages, and email.
- Collaborating with designers, editors, and strategists to create high-performing content.
- Staying updated on social trends and optimizing copy based on performance data.
- Adapting to different brand voices and writing styles.
- Working in a fast-paced, collaborative environment.
ASSUMPTION: This role requires a strong understanding of direct response copywriting, social media advertising, and user experience principles. Candidates should be comfortable working in a dynamic, remote team environment and managing multiple projects simultaneously.
📋 Key Responsibilities
- Write scroll-stopping copy across paid social, landing pages, email, video scripts, and more.
- Concept and write short-form TikTok-style ads that don't feel like ads but convert like crazy.
- Switch seamlessly between wildly different brand voices, from clinical wellness to cheeky skincare.
- Craft killer hooks, witty one-liners, and persuasive CTAs that punch above their weight.
- Collaborate with designers, editors, and strategists to develop creative that's both high-performing and high-vibe.
- Stay glued to social trends, emerging formats, and pop culture to keep your copy fresh and relevant.
- Optimize copy based on performance data, testing, tweaking, and iterating to drive lower CPAs.
- Ruthlessly self-edit and copyedit others with an eagle eye for tone, grammar, and clarity.
- Pitch new ideas, content formats, and creative angles rooted in what's trending, what's working, and what's next.
ASSUMPTION: Successful candidates will have a strong portfolio showcasing direct response copywriting and a deep understanding of social media trends and user behavior.
🎯 Required Qualifications
Education:
- Bachelor's degree in advertising, communications, English, or a related field.
Experience:
- 2-6 years of relevant experience in copywriting, with a focus on direct response and social media advertising.
Required Skills:
- Strong portfolio of direct response copywriting work.
- Proven ability to adapt to different brand voices and writing styles.
- Deep understanding of social media trends, user behavior, and platform-specific best practices.
- Excellent self-editing and copyediting skills.
- Strong collaboration skills and ability to work effectively in a remote team environment.
- Experience with user experience (UX) and psychology principles to drive conversions.
- Proficiency in using data and analytics to inform copy decisions.
Preferred Qualifications:
- Experience with specific industry tools and technologies (e.g., Google Ads, Facebook Ads Manager, TikTok Ads Manager).
- Familiarity with A/B testing and optimization strategies.
- Knowledge of HTML and CSS for creating and formatting web content.
💰 Compensation & Benefits
Salary Range: $60,000 - $65,000 (applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.)
Benefits:
- Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity/Paternity Leave
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment (for on-site employees)
- Fun company events & off-sites
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 201-500 employees
Founded: 2016
Company Description: New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Company Specialties:
- Digital Marketing
- SEM
- Google Shopping
- Social Media Advertising (Facebook, Instagram, LinkedIn, SnapChat, Twitter)
- Amazon Advertising
- Technology Marketing
- Marketing Experimentation
- Creative Services
- Consulting & Strategy
- Research & Insights
Company Locations:
- Seattle, WA
- Rogers, AR
- Manhattan Beach, CA
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director of Donut Studios.
Work Arrangement: Remote OK, with a flexible work schedule that allows for a balance between independent work and collaboration with the team.
Growth Opportunities:
- As Donut Studios continues to grow, there will be opportunities for copywriters to take on more senior roles, manage junior team members, or specialize in specific areas of interest.
- New Engen offers professional development opportunities, including training, workshops, and mentorship programs to help employees grow both personally and professionally.
ASSUMPTION: Candidates should be proactive, self-motivated, and eager to take on new challenges as the company and their role evolve.
🌍 Location & Work Environment
Office Type: Remote (with occasional in-person meetings and events)
Office Location(s): Multiple states (candidates must be able to work remotely and be available for meetings during standard business hours)
Geographic Context:
- The remote nature of this role allows for a flexible work-life balance and the ability to work from anywhere with a stable internet connection.
- Occasional travel may be required for in-person meetings, events, or client visits.
Work Schedule:
- Full-time (40 hours per week) with a flexible schedule that allows for a balance between independent work and collaboration with the team.
- Core hours: 10:00 AM - 06:00 PM ET (with flexibility for different time zones)
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.
🛠 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screen with the Hiring Manager
3. Creative challenge or writing test
4. Final interview with the Creative Director and other team members
Key Assessment Areas:
- Writing samples and portfolio review
- Creative challenge or writing test
- Cultural fit and team dynamics
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for social media trends and direct response copywriting.
- Include a portfolio of your best work, showcasing your ability to adapt to different brand voices and writing styles.
- Be prepared to discuss your creative process, writing samples, and any relevant industry insights or trends.
ATS Keywords: Copywriter, Direct Response, Social Media Advertising, TikTok, Brand Voice Adaptation, Data-Driven Ideas, Self-Editing, User Experience, Psychology, Performance Optimization, Script Writing, Email Marketing, Landing Page Writing
ASSUMPTION: Candidates should be proactive, self-motivated, and eager to take on new challenges as the company and their role evolve.
🛠 Cultural Fit Considerations
Company Values:
- Build with Purpose
- Stay Humble
- Work Hard
- Collaborate
Work Style:
- Fast-paced and dynamic, with a focus on collaboration, innovation, and continuous learning.
- A strong emphasis on data-driven decision-making and optimization.
- A supportive and inclusive team environment that values diversity, equity, and belonging.
Self-Assessment Questions:
1. How do you align with New Engen's company values, and how have you demonstrated these values in your previous roles?
2. Describe a time when you had to adapt to a new brand voice or writing style. How did you approach this challenge, and what was the outcome?
3. How do you stay up-to-date with social media trends, and can you provide an example of a recent trend that inspired your copywriting?
🛠 Potential Challenges
1. Adapting to different brand voices: Candidates should be comfortable switching between wildly different brand voices and writing styles, often within the same project.
2. Keeping up with social media trends: The fast-paced nature of social media trends requires copywriters to stay informed and adapt quickly to new formats, platforms, and best practices.
3. Managing multiple projects simultaneously: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
4. Remote work environment: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.
📈 Similar Roles Comparison
1. Versus a traditional advertising agency copywriter:
* This role places a stronger emphasis on social media advertising, direct response copywriting, and data-driven optimization.
* The remote nature of this role allows for more flexibility in work-life balance and the ability to work from anywhere with a stable internet connection.
2. Versus an in-house brand copywriter:
* This role offers the opportunity to work on a wide variety of brands and industries, providing diverse creative challenges and learning experiences.
* The collaborative nature of this role allows copywriters to work closely with designers, editors, and strategists, fostering a more integrated approach to content creation.
📝 Sample Projects
1. TikTok ad campaign for a skincare brand: Create a series of short-form videos that showcase the product's unique features and benefits while maintaining a fun, engaging, and on-brand tone.
2. Email marketing campaign for a wellness brand: Write a series of engaging and informative emails that educate subscribers about the brand's products, services, and wellness tips while driving conversions and click-through rates.
3. Landing page copy for an e-commerce brand: Craft persuasive and SEO-optimized copy that highlights the brand's unique value proposition, product features, and benefits while driving conversions and improving search engine rankings.
💡 Key Questions to Ask During Interview
1. How does Donut Studios approach collaboration with other teams, such as designers, editors, and strategists?
2. Can you describe a recent project that required a significant amount of research and data-driven decision-making?
3. How does New Engen support the professional development and growth of its employees?
4. What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
5. How does the company measure the success of its copywriting and creative efforts, and how can this role help improve those metrics over time?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for social media trends and direct response copywriting.
3. Include a portfolio of your best work, showcasing your ability to adapt to different brand voices and writing styles.
4. Prepare for a creative challenge or writing test as part of the interview process.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Copywriter - Donut Studios
🔹 Company: New Engen
🔹 Location: Remote (Multiple States)
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years of experience
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Writing engaging and persuasive copy for various platforms, including social media, landing pages, and email.
- Collaborating with designers, editors, and strategists to create high-performing content.
- Staying updated on social trends and optimizing copy based on performance data.
- Adapting to different brand voices and writing styles.
- Working in a fast-paced, collaborative environment.
ASSUMPTION: This role requires a strong understanding of direct response copywriting, social media advertising, and user experience principles. Candidates should be comfortable working in a dynamic, remote team environment and managing multiple projects simultaneously.
📋 Key Responsibilities
- Write scroll-stopping copy across paid social, landing pages, email, video scripts, and more.
- Concept and write short-form TikTok-style ads that don't feel like ads but convert like crazy.
- Switch seamlessly between wildly different brand voices, from clinical wellness to cheeky skincare.
- Craft killer hooks, witty one-liners, and persuasive CTAs that punch above their weight.
- Collaborate with designers, editors, and strategists to develop creative that's both high-performing and high-vibe.
- Stay glued to social trends, emerging formats, and pop culture to keep your copy fresh and relevant.
- Optimize copy based on performance data, testing, tweaking, and iterating to drive lower CPAs.
- Ruthlessly self-edit and copyedit others with an eagle eye for tone, grammar, and clarity.
- Pitch new ideas, content formats, and creative angles rooted in what's trending, what's working, and what's next.
ASSUMPTION: Successful candidates will have a strong portfolio showcasing direct response copywriting and a deep understanding of social media trends and user behavior.
🎯 Required Qualifications
Education:
- Bachelor's degree in advertising, communications, English, or a related field.
Experience:
- 2-6 years of relevant experience in copywriting, with a focus on direct response and social media advertising.
Required Skills:
- Strong portfolio of direct response copywriting work.
- Proven ability to adapt to different brand voices and writing styles.
- Deep understanding of social media trends, user behavior, and platform-specific best practices.
- Excellent self-editing and copyediting skills.
- Strong collaboration skills and ability to work effectively in a remote team environment.
- Experience with user experience (UX) and psychology principles to drive conversions.
- Proficiency in using data and analytics to inform copy decisions.
Preferred Qualifications:
- Experience with specific industry tools and technologies (e.g., Google Ads, Facebook Ads Manager, TikTok Ads Manager).
- Familiarity with A/B testing and optimization strategies.
- Knowledge of HTML and CSS for creating and formatting web content.
💰 Compensation & Benefits
Salary Range: $60,000 - $65,000 (applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.)
Benefits:
- Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity/Paternity Leave
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment (for on-site employees)
- Fun company events & off-sites
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 201-500 employees
Founded: 2016
Company Description: New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Company Specialties:
- Digital Marketing
- SEM
- Google Shopping
- Social Media Advertising (Facebook, Instagram, LinkedIn, SnapChat, Twitter)
- Amazon Advertising
- Technology Marketing
- Marketing Experimentation
- Creative Services
- Consulting & Strategy
- Research & Insights
Company Locations:
- Seattle, WA
- Rogers, AR
- Manhattan Beach, CA
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director of Donut Studios.
Work Arrangement: Remote OK, with a flexible work schedule that allows for a balance between independent work and collaboration with the team.
Growth Opportunities:
- As Donut Studios continues to grow, there will be opportunities for copywriters to take on more senior roles, manage junior team members, or specialize in specific areas of interest.
- New Engen offers professional development opportunities, including training, workshops, and mentorship programs to help employees grow both personally and professionally.
ASSUMPTION: Candidates should be proactive, self-motivated, and eager to take on new challenges as the company and their role evolve.
🌍 Location & Work Environment
Office Type: Remote (with occasional in-person meetings and events)
Office Location(s): Multiple states (candidates must be able to work remotely and be available for meetings during standard business hours)
Geographic Context:
- The remote nature of this role allows for a flexible work-life balance and the ability to work from anywhere with a stable internet connection.
- Occasional travel may be required for in-person meetings, events, or client visits.
Work Schedule:
- Full-time (40 hours per week) with a flexible schedule that allows for a balance between independent work and collaboration with the team.
- Core hours: 10:00 AM - 06:00 PM ET (with flexibility for different time zones)
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.
🛠 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screen with the Hiring Manager
3. Creative challenge or writing test
4. Final interview with the Creative Director and other team members
Key Assessment Areas:
- Writing samples and portfolio review
- Creative challenge or writing test
- Cultural fit and team dynamics
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for social media trends and direct response copywriting.
- Include a portfolio of your best work, showcasing your ability to adapt to different brand voices and writing styles.
- Be prepared to discuss your creative process, writing samples, and any relevant industry insights or trends.
ATS Keywords: Copywriter, Direct Response, Social Media Advertising, TikTok, Brand Voice Adaptation, Data-Driven Ideas, Self-Editing, User Experience, Psychology, Performance Optimization, Script Writing, Email Marketing, Landing Page Writing
ASSUMPTION: Candidates should be proactive, self-motivated, and eager to take on new challenges as the company and their role evolve.
🛠 Cultural Fit Considerations
Company Values:
- Build with Purpose
- Stay Humble
- Work Hard
- Collaborate
Work Style:
- Fast-paced and dynamic, with a focus on collaboration, innovation, and continuous learning.
- A strong emphasis on data-driven decision-making and optimization.
- A supportive and inclusive team environment that values diversity, equity, and belonging.
Self-Assessment Questions:
1. How do you align with New Engen's company values, and how have you demonstrated these values in your previous roles?
2. Describe a time when you had to adapt to a new brand voice or writing style. How did you approach this challenge, and what was the outcome?
3. How do you stay up-to-date with social media trends, and can you provide an example of a recent trend that inspired your copywriting?
🛠 Potential Challenges
1. Adapting to different brand voices: Candidates should be comfortable switching between wildly different brand voices and writing styles, often within the same project.
2. Keeping up with social media trends: The fast-paced nature of social media trends requires copywriters to stay informed and adapt quickly to new formats, platforms, and best practices.
3. Managing multiple projects simultaneously: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
4. Remote work environment: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.
📈 Similar Roles Comparison
1. Versus a traditional advertising agency copywriter:
* This role places a stronger emphasis on social media advertising, direct response copywriting, and data-driven optimization.
* The remote nature of this role allows for more flexibility in work-life balance and the ability to work from anywhere with a stable internet connection.
2. Versus an in-house brand copywriter:
* This role offers the opportunity to work on a wide variety of brands and industries, providing diverse creative challenges and learning experiences.
* The collaborative nature of this role allows copywriters to work closely with designers, editors, and strategists, fostering a more integrated approach to content creation.
📝 Sample Projects
1. TikTok ad campaign for a skincare brand: Create a series of short-form videos that showcase the product's unique features and benefits while maintaining a fun, engaging, and on-brand tone.
2. Email marketing campaign for a wellness brand: Write a series of engaging and informative emails that educate subscribers about the brand's products, services, and wellness tips while driving conversions and click-through rates.
3. Landing page copy for an e-commerce brand: Craft persuasive and SEO-optimized copy that highlights the brand's unique value proposition, product features, and benefits while driving conversions and improving search engine rankings.
💡 Key Questions to Ask During Interview
1. How does Donut Studios approach collaboration with other teams, such as designers, editors, and strategists?
2. Can you describe a recent project that required a significant amount of research and data-driven decision-making?
3. How does New Engen support the professional development and growth of its employees?
4. What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
5. How does the company measure the success of its copywriting and creative efforts, and how can this role help improve those metrics over time?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for social media trends and direct response copywriting.
3. Include a portfolio of your best work, showcasing your ability to adapt to different brand voices and writing styles.
4. Prepare for a creative challenge or writing test as part of the interview process.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.