📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: JD España
🔹 Location: Alicante, Spain
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging copy across various touchpoints, adopting the brand's tone of voice
- Proficient in Microsoft Office and various digital tools
- Collaborating with multiple channels in the marketing team
- Working in a dynamic, international retail environment
ASSUMPTION: This role requires a balance of creativity and technical skills, with a focus on producing high-quality content that resonates with the brand's target audience.
📋 Key Responsibilities
✅ Produce product descriptions for all categories
✅ Write engaging blog posts to support marketing, product, and sport messages
✅ Format blog copy into WordPress using basic HTML
✅ Apply introductory SEO skills
✅ Adopt and maintain the JD tone of voice in all copy
✅ Craft copy for CRM, including subject lines, email copy, push notifications, and message center
✅ Work closely with all multi-channel functions across digital marketing, content, social, trade, and the creative studio
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong writing skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Translation and Interpreting, Degree in English Language and Literature, or Advertising and Marketing Degree
Experience: 3 years of experience as a copywriter, preferably from the retail sector
Required Skills:
- Bilingual English (C1) and Portuguese
- GUI & Shogun, Fredhopper, PIM, WordPress, and HTML
Preferred Skills:
- SEO knowledge
- Familiarity with additional digital marketing tools
ASSUMPTION: Candidates should have a strong educational background in a relevant field and proven experience in copywriting, with a focus on retail.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated, based on market research for mid-level copywriter roles in Spain)
Benefits:
- Hybrid work arrangement
- Staff discount on qualifying purchases across Group retail stores and online
- Free gym facilities
- Flexible benefits: restaurant ticket, transportation ticket, health insurance
- Personal development opportunities
- Continuous professional development in hard and soft skills
Working Hours: 39 hours per week, with flexibility in work arrangement
ASSUMPTION: The salary range is estimated based on market research for mid-level copywriter roles in Spain. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on sports fashion, street, and premium fashion, outdoors, and gyms
Company Size: 10,001+ employees (Global), with a strong presence in Europe, North America, and Asia Pacific
Founded: 1981, with remarkable growth through rapid global expansion
Company Description:
- Leading omnichannel retailer with over 60,000 colleagues across 3,400 stores in 30 markets
- Offers a wide range of sports fashion, street, and premium fashion brands, as well as own-brand labels
- Committed to providing a best-in-class customer experience and fostering a fun, fast, and challenging work environment
Company Specialties:
- Sports fashion
- Street and premium fashion
- Outdoors
- Gyms
- Omnichannel retail
- Brand collaboration
Company Website: https://www.jdsports.es/
ASSUMPTION: JD España is part of the global JD Group, which has achieved remarkable growth through rapid global expansion and offers a dynamic work environment for its employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Marketing Manager, collaborating with various multi-channel functions
Work Arrangement: Hybrid (39 hours per week, with flexibility in work arrangement)
Growth Opportunities:
- Progression within the marketing team or related departments
- International career opportunities within the global JD Group
- Personal development through continuous professional development programs
ASSUMPTION: This role offers opportunities for growth and development within the marketing team and the wider JD Group.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Alicante, Spain
Geographic Context:
- Alicante is a coastal city in southeastern Spain, known for its beaches, historic quarter, and vibrant culture
- The city offers a high quality of life, with a mild Mediterranean climate and a rich cultural scene
- Alicante is well-connected by air, road, and rail, making it an attractive location for both local and international employees
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), with flexibility in work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Initial screening by the talent team
- First-stage meeting with the talent team
- Interview with the hiring manager
Key Assessment Areas:
- Writing skills and creativity
- Technical skills (HTML, WordPress, SEO, etc.)
- Adaptability to the brand's tone of voice
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your previous copywriting work, showcasing your ability to adopt different brand voices and styles
- Demonstrate your understanding of the retail sector and the JD brand
ATS Keywords: Copywriter, Product Description, Blog Post, SEO, HTML, WordPress, CRM, Marketing, Brand Voice, Retail, JD Sports
ASSUMPTION: The application process is designed to assess candidates' writing skills, creativity, and technical abilities, as well as their cultural fit within the JD Group.
🛠️ Tools & Technologies
- Microsoft Office Suite
- GUI & Shogun
- Fredhopper
- PIM
- WordPress
- HTML
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create and manage content.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Ambition
- Creativity
- Collaboration
- Customer focus
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Focused on delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about creating engaging content that resonates with a brand's target audience?
- Do you enjoy collaborating with cross-functional teams to deliver exceptional results?
ASSUMPTION: Candidates who align with JD Group's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Meeting tight deadlines for content creation and delivery
- Adapting to the brand's tone of voice and maintaining consistency across various touchpoints
- Collaborating effectively with multiple teams and stakeholders
- Keeping up with industry trends and best practices in copywriting and digital marketing
ASSUMPTION: These challenges can be overcome through strong time management skills, adaptability, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike related roles, this position requires a strong focus on product descriptions and CRM content, in addition to blog posts and other marketing materials
- Industry-specific context: The retail sector is highly competitive, with a constant need for engaging and persuasive content to drive sales and customer loyalty
- Career path comparison: This role can lead to opportunities in marketing management, content strategy, or related fields within the JD Group or the broader retail industry
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Creating engaging product descriptions for a new line of sports footwear, highlighting key features and benefits
- Writing a series of blog posts on the latest trends in sports fashion, targeting a young, urban audience
- Developing a comprehensive content strategy for a seasonal marketing campaign, including email subject lines, push notifications, and social media posts
ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities associated with this role, providing candidates with a better understanding of the day-to-day work involved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and business goals?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the JD Sports careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous copywriting work, showcasing your ability to adopt different brand voices and styles
- Follow up with the talent team within two weeks of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
