📌 Core Information
🔹 Job Title: Copywriter - French
🔹 Company: Ogilvy Social.Lab
🔹 Location: Brussels, Belgium
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various media channels based on creative briefs
- Managing projects from ideation to final execution, collaborating with specialists
- Staying updated on social media trends and formats to engage audiences effectively
- Working in a dynamic, multicultural environment with local and international clients
ASSUMPTION: This role requires strong creative writing skills, a deep understanding of social media platforms, and the ability to work well under tight deadlines.
📋 Key Responsibilities
✅ Create day-to-day content or larger campaigns based on a creative brief
✅ Write short texts for various advertisers, media channels (social media, OOH, and TV), and target audiences
✅ Manage projects from ideation to final execution, collaborating with specialists like storyboarders and animators
✅ Challenge creative briefs and suggest additional ideas that showcase the agency's creative potential
✅ Articulate and defend your ideas, tone of voice, and wording choices, as well as your subject matter choices for specific briefs
✅ Stay up-to-date on social media trends and formats, and find creative ways to leverage them to engage audiences
ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work independently and in a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience as a copywriter or community manager (with a focus on copywriting) in the creative industry
Required Skills:
- Exceptional fluency in French, with an excellent command of English. Fluency in Dutch is a plus.
- Evidence that you can create a unique tone of voice or mimic that of an existing brand
- A passion for creativity and training or experience in creative writing
- A portfolio that proves your ability to respond to a briefing with clear, exciting and passionate ideas
- A perfect understanding (and an attraction for) the different social networks, their characteristics, advantages, and limits
- Excellent time management and a habit of working under tight deadlines
- An ability to work in a team, a positive attitude, and personality
- A natural curiosity for what's happening in today's popular and digital culture
Preferred Skills:
- Experience working with international clients
- Familiarity with advertising industry trends and best practices
ASSUMPTION: This role requires a strong understanding of the advertising industry and a passion for creating engaging content.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for copywriters in Brussels)
Benefits:
- Attractive package
- Strong flexibility plan
- Continuous training opportunities
Working Hours: Full-time (40 hours per week), with flexibility for project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for copywriters in Brussels with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Ogilvy Social.Lab specializes in social media strategy, digital marketing, and creative advertising for local and international clients.
Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and collaboration.
Founded: Ogilvy Social.Lab is part of the international Ogilvy network, with operations spanning four continents and over 15 nationalities on the team.
Company Description:
- Ogilvy Social.Lab is a full-service advertising agency headquartered in Brussels’ WPP Campus
- The agency works for several local and international clients, including Orange/Hey, IKEA, Lidl, Cote d’Or, Ford, GSK, Volvo, several European Institutions, Nestlé - Perrier, Unilever-Dove, Vans, Absolut, Jameson, etc.
- The agency embodies a “lab” mentality, constantly innovating and experimenting to stay in sync with the ever-evolving digital media landscape
Company Specialties:
- Social media strategy
- Digital marketing
- Advertising
- CRM and data management
- Brand identity and management
- Influential marketing
- Communications and public relations
- Promotional marketing
- Social analytics
- Direct marketing
- Market research
- Content marketing
- Storytelling
- Paid media
Company Website: https://www.ogilvy.com/be/
ASSUMPTION: Ogilvy Social.Lab's diverse team and international client base provide a unique and dynamic work environment for applicants.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career advancement within the agency.
Reporting Structure: The copywriter will report directly to the Creative Director and collaborate with various teams, including art directors, designers, and project managers.
Work Arrangement: On-site, with flexibility for remote work when needed
Growth Opportunities:
- Advancement to Senior Copywriter or Creative Director roles
- Expanding skills in related areas, such as art direction or account management
- Working on larger, more complex projects for international clients
ASSUMPTION: Ogilvy Social.Lab's commitment to continuous training and career conversations provides ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the Brussels WPP Campus
Office Location(s): Brussels, Belgium
Geographic Context:
- Brussels is a multicultural city with a vibrant arts and entertainment scene
- The city offers a high quality of life, with excellent education, healthcare, and infrastructure
- Brussels is the de facto capital of the European Union, providing ample opportunities for networking and professional growth
Work Schedule: Full-time, with flexibility for project deadlines and occasional overtime
ASSUMPTION: Brussels' central location and multicultural environment provide a unique and enriching work experience for applicants.
💼 Interview & Application Insights
Typical Process:
- Online application and portfolio submission
- Phone or video screening with the HR department
- Creative brief challenge and in-person interview with the Creative Director
- Final interview with the Managing Director
Key Assessment Areas:
- Portfolio quality and creativity
- Language skills and cultural fit
- Problem-solving and critical thinking
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your best work and ability to respond to creative briefs
- Research Ogilvy Social.Lab and its clients to demonstrate your understanding of the agency and its work
ATS Keywords: Copywriter, French, Creative Writing, Social Media, Advertising, Marketing, Brussels, Ogilvy Social.Lab
ASSUMPTION: Ogilvy Social.Lab's interview process is designed to assess applicants' creativity, language skills, and cultural fit for the agency.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Applicants should be comfortable using industry-standard software and tools for creative and project management purposes.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration and teamwork
- Creativity and innovation
- Transparency and integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and growth
- Committed to ethical and sustainable practices
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you passionate about creativity and innovation in advertising?
- Do you share Ogilvy Social.Lab's commitment to transparency, integrity, and ethical practices?
ASSUMPTION: Ogilvy Social.Lab values applicants who are creative, collaborative, and committed to the agency's mission and values.
⚠️ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously
- Adapting to the unique needs and preferences of international clients
- Working in a fast-paced, dynamic environment with frequent changes and updates
- Competing with other talented copywriters for promotions and career advancement opportunities
ASSUMPTION: Ogilvy Social.Lab's dynamic work environment and international client base present unique challenges and opportunities for growth.
📈 Similar Roles Comparison
- This role differs from other copywriter positions in its focus on social media and digital marketing for international clients
- Ogilvy Social.Lab's international client base and multicultural team provide unique opportunities for growth and exposure to diverse perspectives
- Career paths in advertising can vary widely, with opportunities for advancement in creative, account management, or strategy roles
ASSUMPTION: Ogilvy Social.Lab's unique focus on social media and digital marketing sets this role apart from other copywriter positions.
📝 Sample Projects
- Developing a social media campaign for a European Institution to raise awareness about an environmental issue
- Creating engaging content for a global brand's Instagram account, targeting multiple regions and languages
- Managing a project from ideation to final execution, collaborating with storyboarders and animators to bring a creative brief to life
ASSUMPTION: Ogilvy Social.Lab's diverse client base and project portfolio provide ample opportunities for applicants to showcase their skills and creativity.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative department?
- How does Ogilvy Social.Lab support the professional growth and development of its employees?
- What are the most challenging and rewarding aspects of working on international client campaigns?
- How does Ogilvy Social.Lab measure the success of its social media campaigns, and what KPIs does the agency track?
- What opportunities are there for collaboration and knowledge-sharing between Ogilvy Social.Lab and other WPP agencies?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the agency's work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your best work and ability to respond to creative briefs
- Research Ogilvy Social.Lab and its clients to demonstrate your understanding of the agency and its work
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
