📌 Core Information
🔹 Job Title: Copywriter / Funnel Specialist
🔹 Company: Enhanced Labs
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time, Hybrid (on-site but partly remote)
🔹 Category: Health & Wellness / E-commerce / Digital Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive, high-converting copy for sales funnels
- Collaborating with cross-functional teams to align messaging with visual content
- Optimizing conversion rates through A/B testing and customer insights
- Maintaining consistent brand voice and tone across various channels
- Staying updated on direct response copywriting trends and health/wellness compliance standards
ASSUMPTION: This role requires a strong understanding of customer psychology and funnel stages to create effective, results-driven copy.
📋 Key Responsibilities
✅ Write high-converting copy for funnels, including landing pages, upsells, email sequences, SMS, and product pages
✅ Create engaging content for paid ads, lead magnets, VSLs, and checkout flows
✅ Collaborate with designers, marketers, and media buyers to align messaging with visual content and campaign goals
✅ A/B test different copy variations across channels to optimize conversion rates
✅ Maintain consistent brand voice and tone while tailoring messaging to different segments
✅ Use funnel metrics and customer insights to refine and improve performance
✅ Stay updated on direct response copywriting trends, DTC strategies, and health/wellness compliance standards
ASSUMPTION: The role involves continuous learning and adaptation to improve copy performance and stay current with industry trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 2-4 years of copywriting experience, preferably in e-commerce, supplements, or health/wellness
Required Skills:
- Proven success in direct response copy and funnel copy that drives sales and retention
- Strong understanding of customer psychology, funnel stages, and persuasion tactics
- Excellent command of English, grammar, and storytelling with a commercial mindset
- Familiarity with tools like ClickFunnels, Shopify, Klaviyo, or GoHighLevel is a plus
- Ability to manage multiple projects with clear timelines and performance targets
- Open to feedback, testing, and iteration to improve results
Preferred Skills:
- Portfolio of funnel or sales-driven work is required
ASSUMPTION: A strong portfolio showcasing sales-driven work is crucial for this role, as it demonstrates the candidate's ability to create high-converting copy.
💰 Compensation & Benefits
Salary Range: INR 30,000 - 50,000 per month (Based on experience and performance)
Benefits:
- Competitive salary and performance bonuses
- Flexibility through a hybrid work setup
- A passionate, collaborative team environment
- High-impact role in a mission-driven company
- Opportunities for professional growth and global exposure
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for copywriting roles in India, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Enhanced Labs operates in the health and wellness industry, focusing on bodybuilding and biohacking supplements. They cater to a global customer base, with a strong presence in the United States and India.
Company Size: Enhanced Labs is a mid-sized company with 11-50 employees, providing a collaborative and dynamic work environment. This size allows for significant growth opportunities and close collaboration with team members.
Founded: 2016, with headquarters in Sacramento, California, and offices in New Delhi, India
Company Description:
- Enhanced Labs is an international supplement company dedicated to empowering individuals to optimize their health, performance, and overall well-being through innovative, science-backed products.
- The company is committed to delivering cutting-edge solutions that enhance physical and cognitive capabilities, enabling customers to reach their full potential.
- Enhanced Labs is passionate about performance and strives to create high-quality, science-backed supplements that meet the needs of athletes, bodybuilders, and biohackers.
Company Specialties:
- Bodybuilding and athletic performance supplements
- Cognitive enhancement and nootropic supplements
- Health and wellness products
- E-commerce and digital marketing strategies
Company Website: enhancedlabs.com
ASSUMPTION: Enhanced Labs' focus on performance and innovation drives its product development and marketing strategies, creating a unique work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including designers, media buyers, and other marketers
Work Arrangement: Hybrid (on-site but partly remote), with flexible hours and remote work options
Growth Opportunities:
- Advancement within the marketing department, such as senior copywriter or marketing manager roles
- Expansion into new markets and product categories
- Potential global exposure and collaboration with international teams
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, fostering a productive work environment.
🌍 Location & Work Environment
Office Type: Enhanced Labs' New Delhi office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Delhi Cantonment, Delhi, India
Geographic Context:
- Delhi Cantonment is a bustling urban area with easy access to public transportation and amenities
- The office is located near major commercial hubs, shopping centers, and restaurants
- Delhi offers a diverse cultural scene, with numerous historical sites, museums, and entertainment options
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The office location and work schedule provide a convenient and enjoyable work environment for employees, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening to assess communication skills and cultural fit
- In-depth writing test or case study to evaluate copywriting skills
- Final round interview with the marketing team to discuss the role, team dynamics, and company culture
Key Assessment Areas:
- Writing and storytelling skills
- Understanding of customer psychology and funnel stages
- Ability to manage multiple projects and meet deadlines
- Cultural fit and alignment with Enhanced Labs' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your ability to create high-converting copy
- Prepare for the writing test or case study by researching Enhanced Labs' products and target audience
- Be ready to discuss your approach to copywriting, persuasion tactics, and A/B testing strategies
ATS Keywords: Direct response copy, funnel copy, customer psychology, persuasion tactics, A/B testing, sales-driven copy, email marketing, brand voice, commercial mindset
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring that the selected candidate is well-suited to the role and the company's work environment.
🛠️ Tools & Technologies
- ClickFunnels or similar funnel-building software
- Shopify or other e-commerce platforms
- Klaviyo or other email marketing tools
- GoHighLevel or other marketing automation tools
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: Familiarity with these tools is not required but would be an asset for the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer-centric
Work Style:
- Results-oriented and goal-driven
- Adaptable and open to feedback
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and receiving feedback on your work?
- Do you have a strong understanding of customer psychology and persuasion tactics?
ASSUMPTION: Candidates who align with Enhanced Labs' values and work style are more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Keeping up with industry trends and compliance standards in the health and wellness space
- Adapting to a hybrid work environment and balancing on-site and remote work
- Maintaining consistent brand voice and tone across various channels and platforms
ASSUMPTION: These challenges can be overcome through strong project management skills, continuous learning, and effective communication with team members.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position focuses specifically on sales funnels and direct response copy
- Enhanced Labs operates in the health and wellness industry, requiring a strong understanding of compliance standards and target audience preferences
- This role offers opportunities for growth and advancement within the marketing department, as well as potential global exposure
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other copywriting positions.
📝 Sample Projects
- Revising and optimizing the copy for Enhanced Labs' flagship product funnel, resulting in a 20% increase in conversions
- Creating engaging and persuasive content for a lead magnet campaign, driving a 35% increase in email sign-ups
- Collaborating with the design team to create visually appealing and high-converting checkout flows, reducing cart abandonment by 15%
ASSUMPTION: These sample projects demonstrate the candidate's ability to create high-converting copy and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Enhanced Labs approach A/B testing and optimization for funnel copy?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Enhanced Labs support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio of your best work, showcasing your ability to create high-converting copy
- Be ready to discuss your approach to copywriting, persuasion tactics, and A/B testing strategies during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
