📌 Core Information
🔹 Job Title: Copywriter, Gaming
🔹 Company: Trailer Park Group
🔹 Location: National US - Remote
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting copy and concepts for 360 campaigns across various channels
- Collaborating with art directors, strategists, and project managers
- Working on new business pitches and other creative projects
- Adapting to different styles and channels, from marketing and advertising to gameplay trailers
ASSUMPTION: This role requires a strong understanding of gaming culture and a versatile skill set to adapt to various marketing and advertising needs.
📋 Key Responsibilities
✅ Concept and write for campaign-level 360 branding and messaging (gameplay trailers, live-action videos, influencer marketing & experiential activations, social/digital, and more)
✅ Collaborate closely with art directors, strategists, and project managers to build out and plan the campaign
✅ Work fluidly across channels and platforms
✅ Assist teams with storyboarding/shot lists/creative direction
✅ Implement feedback received from internal and client teams
✅ Proactively track, prioritize, organize, plan, and implement tasks
✅ Establish and maintain positive and professional working relationships with staff, vendors, and clients
✅ Perform other duties, as assigned
ASSUMPTION: This role involves tight deadlines and requires strong organizational skills and adaptability to handle multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., English, Communications, Marketing, or a related discipline)
Experience: 5+ years of experience working for a 360/integrated marketing agency, with a focus on writing marketing/advertising copy
Required Skills:
- Proven experience developing campaign-level ideation
- Experience writing copy for video game clients
- Strong organizational skills and ability to handle multiple projects under tight deadlines
- Ability to adapt to different styles and channels
- Excellent communication and collaboration skills
Preferred Skills:
- Award-winning or award-worthy portfolio that shows craft and attention to detail
- Experience working on gaming projects
- Fluency in multiple languages (beneficial but not required)
ASSUMPTION: Candidates with a strong portfolio showcasing their copywriting skills and experience working on gaming projects will be prioritized.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 USD (annual base pay)
Benefits:
- Unlimited PTO
- 401k with company match
- Medical, dental, and vision insurance
- Life and disability insurance
- Maternity and paternity benefits
- Paid company holidays
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a copywriter with 5-10 years of experience in a similar role. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing, with a focus on entertainment and gaming
Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 1994, with over 25 years of experience in entertainment marketing and content production
Company Description:
- Trailer Park Group is the global leader in entertainment marketing and content production, specializing in streaming, film, gaming, music, and sports
- The company offers a comprehensive range of services, including creative, strategy, and production capabilities across its specialty studios
- Trailer Park Group is committed to creating an inclusive culture that empowers its people to be who they are and contribute their unique perspectives
Company Specialties:
- Entertainment marketing
- Content production
- Creative strategy
- Gaming marketing
Company Website: www.trailerparkgroup.com
ASSUMPTION: Trailer Park Group's extensive experience and diverse range of services make it an attractive employer for candidates seeking to grow their careers in entertainment marketing.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities over time
Reporting Structure: This role reports directly to the Creative Director and works closely with art directors, strategists, and project managers
Work Arrangement: Remote OK, with the flexibility to work from home or in one of the company's offices (Los Angeles, Mumbai, New York, or London)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior or management role
- Opportunities to work on diverse projects and expand skills and knowledge
- Access to TPG Academy, a unique industry offering that includes a full suite of learning experiences and development programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in copywriting and gaming marketing.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or in one of the company's offices
Office Location(s): Los Angeles, Mumbai, New York, or London
Geographic Context:
- The company has a global presence, with offices in North America, Europe, and Asia-Pacific
- Candidates must be located on the West Coast of the US for this specific role
- The remote-friendly work environment offers flexibility and the ability to work from home
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment and global presence of the company make it an attractive option for candidates seeking flexibility and the opportunity to work with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative director and other team members
- Portfolio review and creative challenge
- Final interview with the hiring manager
Key Assessment Areas:
- Portfolio and work samples
- Creativity and strategic thinking
- Communication and collaboration skills
- Adaptability and problem-solving skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include a portfolio or work samples showcasing your copywriting skills and experience with gaming projects
- Be prepared to discuss your creative process and how you approach campaign-level ideation
- Research the company and its clients to demonstrate your understanding of the gaming industry and Trailer Park Group's services
ATS Keywords: Copywriter, Gaming, 360 Campaigns, Marketing, Advertising, Video Games, Campaign Development, Collaboration, Creative Direction, Storyboarding, Project Management
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Project management tools (e.g., Asana, Trello, Jira)
- Gaming platforms and engines (e.g., Steam, Unity, Unreal Engine)
ASSUMPTION: Familiarity with industry-standard tools and gaming platforms is beneficial but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Diversity, equity, and inclusion
- Integrity and accountability
- Client focus and excellence
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on creativity, innovation, and problem-solving
- Adaptability and flexibility in handling multiple projects simultaneously
Self-Assessment Questions:
- Do you have a strong understanding of gaming culture and trends?
- Are you able to adapt to different styles and channels, from marketing and advertising to gameplay trailers?
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable handling multiple projects under tight deadlines?
ASSUMPTION: Candidates who align with Trailer Park Group's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Handling multiple projects under tight deadlines
- Adapting to different styles and channels, from marketing and advertising to gameplay trailers
- Working remotely and maintaining productivity and focus
- Keeping up with the fast-paced and dynamic work environment
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role is unique in its focus on gaming marketing and the need to adapt to various channels and styles
- Compared to other copywriting roles, this position requires a strong understanding of gaming culture and trends
- Career progression in this role may lead to senior or management positions within Trailer Park Group's gaming marketing division
ASSUMPTION: This role offers a unique opportunity for candidates interested in gaming marketing and the chance to work with a global leader in entertainment marketing and content production.
📝 Sample Projects
- Developing a 360 campaign for a new gaming release, including trailers, social media content, and influencer marketing activations
- Creating marketing materials for a gaming conference or event, including promotional copy, press releases, and social media content
- Writing copy for a gaming website or app, including product descriptions, user interface elements, and in-game text
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and the need for adaptability in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a 360 campaign, from concept to execution?
- How does the copywriting team collaborate with other departments, such as art direction and project management?
- What opportunities are there for growth and advancement within the gaming marketing division?
- How does the company support work-life balance for remote employees?
- Can you provide examples of successful gaming marketing campaigns that the company has worked on?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including your portfolio or work samples
- Prepare for your phone or video screen by researching the company and its clients, and be ready to discuss your creative process and approach to campaign-level ideation
- If selected, be prepared to present your portfolio and work samples during the creative challenge and final interview
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
