📌 Core Information
🔹 Job Title: Copywriter - German speaking
🔹 Company: Picnic
🔹 Location: Amsterdam, North Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging marketing content for various channels
- Collaborating with international teams to maintain a consistent brand voice
- Working in a fast-paced, innovative environment
- Contributing to Picnic's mission of revolutionizing grocery shopping
ASSUMPTION: This role requires a strong focus on creativity, teamwork, and adaptability to thrive in Picnic's dynamic environment.
📋 Key Responsibilities
✅ Create engaging content for Picnic's app, push notifications, and email campaigns
✅ Ensure content aligns with Picnic's identity and customer needs
✅ Collaborate with international copywriters and other teams to maintain a consistent brand voice
✅ Contribute to brainstorming sessions and team meetings to provide creative input
✅ Work on various projects, such as recipe instructions, job descriptions, or social media posts
ASSUMPTION: This role may require occasional overtime or flexibility in working hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Communication, Germanistics, or a related field
Experience: 1-3 years of experience in copywriting or a similar role
Required Skills:
- Excellent German and English language skills (native or near-native)
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
- Attention to detail and a passion for creating high-quality content
- Familiarity with marketing and UX principles
Preferred Skills:
- Proficiency in Dutch
- Experience working in a startup or scale-up environment
- Knowledge of Picnic's products or services
ASSUMPTION: Candidates with a strong portfolio showcasing their copywriting skills will have a significant advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)
Benefits:
- Fresh lunch, coffee, and snacks
- Health insurance discount and bike leasing
- Relocation support for international candidates
- Learning and development opportunities
- Mental health support
- 25 vacation days, travel expense coverage, and pension plan
- Laptop and mobile phone provided
Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work
ASSUMPTION: Salary range is based on industry standards for copywriting roles in the Netherlands and the candidate's level of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Picnic operates in the retail industry, focusing on affordable and sustainable grocery delivery services.
Company Size: Picnic has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Picnic was founded in 2015 and has since expanded to the Netherlands, Germany, and France.
Company Description:
- Picnic is revolutionizing the way people buy groceries by offering affordable and sustainable services
- The company handles almost everything in-house, fostering innovation and autonomy
- Picnic encourages professional development through various training programs and activities
Company Specialties:
- E-commerce and automation technologies
- Supermarket assortment and application development
- Last-mile delivery and people operations
- Java development and international expansion
Company Website: trypicnic.com
ASSUMPTION: Picnic's unique business model and focus on innovation make it an attractive employer for creative and forward-thinking individuals.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career copywriters looking to gain experience in a dynamic, international environment.
Reporting Structure: The copywriter will report to the Consumer Team and collaborate with various international teams.
Work Arrangement: The role is primarily on-site, with some flexibility for remote work and occasional overtime.
Growth Opportunities:
- Expanding responsibilities as Picnic grows and enters new markets
- Potential to work on high-impact projects and contribute to Picnic's overall success
- Opportunities for professional development and career advancement within the company
ASSUMPTION: Successful candidates will have the opportunity to grow with the company and make a significant impact on Picnic's marketing efforts.
🌍 Location & Work Environment
Office Type: Picnic's Amsterdam office is a modern, collaborative workspace with full-service kitchens, cafes, and on-site chefs.
Office Location(s): Amsterdam, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a high quality of life
- The Netherlands offers a competitive job market and strong social benefits
- Amsterdam is well-connected by public transportation and has a bike-friendly culture
Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of remote work
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the Consumer Team
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Creativity and writing skills
- Collaboration and communication skills
- Adaptability and problem-solving skills
- Alignment with Picnic's values and company culture
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Picnic's mission and values
- Prepare examples of your best work and be ready to discuss them during the interview
- Research Picnic's products, services, and competitors to show your enthusiasm and knowledge
ATS Keywords: Copywriter, German, Marketing, Communication, Brand Voice, International Collaboration, Picnic, Grocery Delivery, E-commerce
ASSUMPTION: Picnic's hiring process is designed to assess candidates' creativity, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using common office tools and collaboration platforms, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and sustainability
Work Style:
- Fast-paced and dynamic
- Creative and autonomous
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively with international teams?
- Do you have a strong passion for creating engaging marketing content?
ASSUMPTION: Successful candidates will be able to demonstrate their alignment with Picnic's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing priorities and workloads
- Collaborating effectively with international teams
- Maintaining a consistent brand voice across different markets and channels
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in previous roles and how they plan to approach them in this position.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on copywriting and content creation
- Picnic's unique business model and focus on innovation set it apart from other grocery delivery services
- This role offers the opportunity to work on a wide range of projects and contribute to Picnic's overall success
ASSUMPTION: Candidates should research other copywriting roles and Picnic's competitors to better understand the unique aspects of this position.
📝 Sample Projects
- Creating engaging content for Picnic's app, including product descriptions, promotions, and customer communications
- Developing a consistent brand voice for Picnic's international expansion
- Collaborating with the UX team to create intuitive and user-friendly content for Picnic's app and website
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- How does this role contribute to Picnic's overall mission and growth?
- What are the biggest challenges facing the Consumer Team, and how can this role help address them?
- How does Picnic support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Picnic maintain a consistent brand voice across different markets and channels?
ASSUMPTION: Candidates should use the interview to demonstrate their understanding of Picnic's business and ask thoughtful questions to show their enthusiasm and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.picnic.app/nl/vacancies?gh_jid=6994711
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your best work and be ready to discuss them during the interview
- Research Picnic's products, services, and competitors to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
