📌 Core Information
🔹 Job Title: Copywriter (gn)
🔹 Company: The Quality Group GmbH
🔹 Location: Remote (Germany)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Fully remote
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive and legally compliant product descriptions that inspire customers to purchase
- Collaborating with marketing and e-commerce teams to ensure content aligns with campaigns and brand messaging
- Optimizing content for search engines (SEO) to improve website visibility and conversion rates
- Working with various content management systems and digital tools
- Developing creative and data-driven ideas for new content to engage and retain the target audience
ASSUMPTION: This role requires a strong focus on creating engaging and legally compliant content, as well as collaboration with various teams to ensure consistent messaging and branding.
📋 Key Responsibilities
✅ Create overarching product descriptions that are persuasive, engaging, and legally compliant, following the Health Claims Regulation
✅ Write SEO-optimized content for the company's website to improve search engine rankings and drive conversions
✅ Collaborate with performance marketing and e-commerce teams to ensure content aligns with campaigns, visual branding, and strategic direction
✅ Regularly review, update, and optimize existing content to maintain its accuracy, relevance, and SEO compliance
✅ Develop creative and data-driven content ideas to continuously engage and retain the target audience
ASSUMPTION: The role involves a mix of creative writing, legal compliance, and collaboration with various teams to ensure consistent and effective content.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience in marketing, communications, or a related field
Experience: Entry-level to 2 years of experience in copywriting, content creation, or a related role
Required Skills:
- Excellent German and good English language skills
- Basic knowledge of SEO principles and practices
- Familiarity with the Health Claims Regulation or willingness to learn
- Proven experience with various content management systems
- Strong creativity, text security, and ability to work independently and in a team
Preferred Skills:
- Experience in the fitness, health, or nutrition industry
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong foundation in copywriting, basic SEO knowledge, and familiarity with the Health Claims Regulation. Experience in the relevant industry and additional language skills are a plus.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (gross) for entry-level to 2 years of experience, based on industry standards for remote roles in Germany
Benefits:
- Attractive employee discounts
- Subsidy for EGYM Wellpass
- Corporate benefits
- Subsidy for Germany Ticket
- Company pension scheme
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work arrangement
ASSUMPTION: The salary range is based on industry standards for entry-level to 2 years of experience in remote roles in Germany. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: The Quality Group (TQG) is an innovative provider of sports nutrition products, combining the successful brands ESN and More Nutrition. The company aims to support people in becoming the best version of themselves by developing high-quality products that promote health, performance, and well-being.
Company Size: Mid-sized (51-200 employees) with a diverse and inclusive culture
Founded: 2021 (as a merger of ESN and More Nutrition, with ESN founded in 2004 and More Nutrition in 2017)
Company Description:
- TQG offers a wide range of products, including protein powders, bars, supplements, and healthy, low-sugar snacks
- The company focuses on innovation, high-quality ingredients, and sustainability
- TQG provides attractive employee benefits, such as discounts, wellness subsidies, and corporate benefits
Company Specialties:
- Sports nutrition and supplements
- Healthy, low-sugar snacks
- Innovative product development
- Sustainable and responsible business practices
Company Website: www.tqg.de
ASSUMPTION: TQG is a mid-sized company with a diverse product portfolio, focusing on innovation, quality, and sustainability. The company offers attractive employee benefits and has a strong commitment to responsible business practices.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience, with opportunities for growth and development within the marketing and communications team
Reporting Structure: The copywriter will report directly to the marketing or communications manager
Work Arrangement: Fully remote, with flexible working hours and the possibility of occasional on-site collaboration with the team
Growth Opportunities:
- Expanding responsibilities and taking on more complex projects as experience and skills develop
- Collaborating with cross-functional teams to gain exposure to various aspects of the business
- Participating in professional development opportunities, such as workshops, training, and conferences
ASSUMPTION: The role offers opportunities for growth and development within the marketing and communications team, with the potential to take on more responsibilities and collaborate with various teams to gain a well-rounded understanding of the business.
🌍 Location & Work Environment
Office Type: Fully remote, with the possibility of occasional on-site collaboration with the team
Office Location(s): Hamburg and Elmshorn, Germany (with the option to work remotely from anywhere in Germany)
Geographic Context:
- Hamburg is the second-largest city in Germany, with a vibrant cultural scene, numerous parks, and a beautiful harbor
- Elmshorn is a small town near Hamburg, offering a peaceful and family-friendly environment
- Both locations have excellent public transportation connections and are easily accessible by car
Work Schedule: Flexible working hours, with the possibility of occasional on-site collaboration with the team
ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to work from anywhere in Germany, with the possibility of occasional on-site collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page
- Phone or video screening with the HR department
- In-depth interview with the marketing or communications manager and a team member
- Final interview with the head of marketing or a senior manager
- Decision and job offer
Key Assessment Areas:
- Writing samples and portfolio (if applicable)
- SEO knowledge and understanding of the Health Claims Regulation
- Cultural fit and alignment with the company's values
- Problem-solving skills and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or writing samples to showcase your creativity and versatility
- Prepare for interview questions related to your understanding of SEO, the Health Claims Regulation, and your ability to work collaboratively with cross-functional teams
- Research the company and its products to demonstrate your enthusiasm and commitment to the role
ATS Keywords: Copywriting, SEO, Health Claims Regulation, content management systems, marketing, communications, remote work, entry-level, 2 years of experience
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, in-depth interviews, and a final decision. Key assessment areas include writing samples, SEO knowledge, cultural fit, and problem-solving skills.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal, or similar)
- SEO tools (e.g., Google Search Console, SEMrush, or similar)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The role requires experience with various content management systems, SEO tools, collaboration tools, and project management tools to ensure efficient and effective content creation and optimization.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer focus and excellence
- Collaboration and teamwork
- Responsibility and sustainability
- Integrity and fairness
Work Style:
- Creative and data-driven approach to content creation
- Collaborative and team-oriented mindset
- Strong attention to detail and commitment to legal compliance
- Ability to work independently and manage multiple projects simultaneously
- Flexible and adaptable to changing priorities and deadlines
Self-Assessment Questions:
- How do you ensure that your content is legally compliant with the Health Claims Regulation?
- Can you provide examples of your ability to create engaging and persuasive content for various products or services?
- How do you approach SEO optimization, and can you share any relevant projects or experiences?
- How do you prioritize and manage multiple projects or deadlines effectively?
- How do you collaborate with cross-functional teams to ensure consistent messaging and branding?
ASSUMPTION: The ideal candidate will align with the company's values, have a creative and data-driven approach to content creation, and demonstrate strong attention to detail, legal compliance, and effective collaboration with cross-functional teams.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and best practices
- Ensuring legal compliance with the Health Claims Regulation
- Managing multiple projects and deadlines simultaneously
- Balancing creativity and data-driven approaches to content creation
- Occasional on-site collaboration with the team, which may require travel
ASSUMPTION: The role may present challenges related to staying up-to-date with SEO trends, ensuring legal compliance, managing multiple projects, balancing creativity and data-driven approaches, and occasional on-site collaboration with the team.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the Health Claims Regulation and the need for strong legal compliance in content creation
- Industry-specific context: The fitness, health, and nutrition industry is highly regulated, with strict guidelines for product claims and marketing
- Career path comparison: This role offers opportunities for growth and development within the marketing and communications team, with the potential to take on more responsibilities and collaborate with various teams to gain a well-rounded understanding of the business
ASSUMPTION: This role differs from related positions in its focus on legal compliance and offers opportunities for growth and development within the marketing and communications team.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including SEO-optimized product descriptions, blog posts, and social media content
- Creating a series of engaging and informative blog posts about nutrition, fitness, and wellness topics, tailored to the target audience
- Optimizing existing content for search engines to improve website visibility and drive conversions
ASSUMPTION: Sample projects may include developing content strategies for new product launches, creating engaging and informative blog posts, and optimizing existing content for search engines.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing and communications department?
- What are the most important qualities and skills you're looking for in a successful candidate for this role?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing and communications team in the next 12 months, and how can this role help address them?
- How does the company approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: Key questions to ask during the interview may include inquiries about the team structure, desired qualities and skills, professional development opportunities, challenges facing the team, and work-life balance resources.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or writing samples to showcase your creativity and versatility
- Research the company and its products to demonstrate your enthusiasm and commitment to the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
