📌 Core Information
🔹 Job Title: Copywriter (gn)
🔹 Company: The Quality Group
🔹 Location: Germany, remote
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Remote (Germany)
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive and legally compliant product descriptions
- Writing SEO-optimized texts for our websites to increase conversion rates
- Collaborating with performance marketing and e-commerce teams
- Developing creative and data-driven content ideas
ASSUMPTION: This role requires a strong focus on content creation and optimization, with a emphasis on legal compliance and SEO.
📋 Key Responsibilities
✅ Create overarching, compelling, and legally compliant product descriptions that inspire customers to purchase
✅ Write sales-driven, SEO-optimized texts for our websites to effectively communicate our brand message and increase conversion rates
✅ Collaborate with performance marketing and e-commerce teams to ensure content aligns with campaigns, visual appearance, and strategic direction
✅ Develop creative and data-driven ideas for new content to continuously engage and retain our target audience
ASSUMPTION: The role involves a mix of creative writing, SEO optimization, and collaboration with cross-functional teams.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: Ideally, experience in the fitness, health, or nutrition industry
Required Skills:
- Excellent German and good English language skills
- Basic SEO knowledge
- Familiarity with the legal framework of the Health Claims Regulation or willingness to learn
- Experience with various content management systems
- Strong creativity, text security, and ability to work independently and in a team
Preferred Skills:
- Experience in the fitness, health, or nutrition industry
ASSUMPTION: While experience in the industry is preferred, a strong portfolio and willingness to learn can also be considered.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (AI estimate based on industry standards for entry-level to 2 years of experience)
Benefits:
- Attractive employee discounts
- Subsidy for EGYM Wellpass
- Corporate benefits
- Subsidy for Germany Ticket
- Company pension scheme
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to 2 years of experience in Germany. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees (Large company with established processes and a diverse culture)
Founded: 2021 (Relatively new, with a focus on growth and innovation)
Company Description:
- Innovative provider of sports nutrition products
- Combines the successful brands ESN and More Nutrition
- Backed by CVC Capital Partners since 2022
- Strong focus on growth, excellence, and challenging industry norms
Company Specialties:
- Sports nutrition products
- Health nutrition products
- Weight loss supplements
Company Website: www.tqgg.de
ASSUMPTION: The Quality Group is a growing company with a strong focus on innovation and challenging industry norms. It offers a dynamic work environment with opportunities for professional development.
📊 Role Analysis
Career Level: Entry-level to 2 years (Opportunities for growth and professional development)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Remote (Germany) with potential on-site collaboration with cross-functional teams
Growth Opportunities:
- Professional development and training opportunities
- Potential career progression within the marketing department
- Chance to grow with the company and contribute to its success
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote (Germany) with potential on-site collaboration
Office Location(s): Werner-von-Siemens-Straße 8, Elmshorn, 25337, DE
Geographic Context:
- Elmshorn is a city in the state of Schleswig-Holstein, Germany
- It is located approximately 30 kilometers northwest of Hamburg
- The region offers a mix of urban and rural environments
Work Schedule: Full-time (40 hours per week) with flexible hours and potential remote work
ASSUMPTION: The remote work arrangement offers flexibility and the potential for a better work-life balance, while on-site collaboration provides opportunities for team building and in-person interaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and job offer
Key Assessment Areas:
- Creativity and writing skills
- SEO knowledge and understanding
- Familiarity with the Health Claims Regulation
- Ability to work independently and in a team
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide examples of your writing and SEO work
- Demonstrate your understanding of the Health Claims Regulation
- Show enthusiasm for the role and the company's mission
ATS Keywords: Copywriting, SEO, Health Claims Regulation, content management systems, creativity, teamwork, German, English
ASSUMPTION: The application process focuses on assessing the candidate's writing skills, SEO knowledge, and cultural fit with the company.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in content management systems and SEO tools, as well as familiarity with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation and challenging industry norms
- High-quality products and services
- Strong focus on growth and excellence
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you approach writing legally compliant and persuasive product descriptions?
- Can you provide examples of your SEO-optimized content and its impact on search rankings?
- How do you stay up-to-date with the Health Claims Regulation and other relevant industry trends?
ASSUMPTION: The company values innovation, high-quality products, and a strong focus on growth and excellence. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic work environment
- Balancing remote work and on-site collaboration
- Maintaining a strong focus on legal compliance and SEO optimization
- Adapting to changes in the industry and company growth
ASSUMPTION: The role presents challenges related to the fast-paced work environment, balancing remote work and on-site collaboration, and maintaining a strong focus on legal compliance and SEO optimization.
📈 Similar Roles Comparison
- This role is unique in its focus on the Health Claims Regulation and the company's commitment to challenging industry norms
- It requires a strong balance of creativity, SEO knowledge, and legal compliance
- Career progression may involve moving into more specialized or management roles within the marketing department
ASSUMPTION: While this role shares similarities with other copywriting or content creation positions, its unique focus on the Health Claims Regulation and the company's innovative approach sets it apart.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including SEO-optimized product descriptions and promotional materials
- Creating a series of blog posts or articles on health and wellness topics, targeting specific keywords and search intent
- Collaborating with the performance marketing team to optimize website content for improved conversion rates and search engine rankings
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging and legally compliant content, optimize for SEO, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does the company support its employees' professional development and growth?
- Can you describe the team structure and dynamics within the marketing department?
- How does the company foster a culture of innovation and challenging industry norms?
- What opportunities are there for career progression within the marketing department?
- How does the company balance remote work and on-site collaboration to maintain a strong team culture?
ASSUMPTION: Interview questions should focus on the company's culture, team dynamics, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on writing samples and SEO knowledge
- Prepare examples of your writing and SEO work to showcase during the interview
- Demonstrate your understanding of the Health Claims Regulation and your enthusiasm for the role and the company's mission
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
