📌 Core Information
🔹 Job Title: COPYWRITER (IHA)
🔹 Company: Asahi Europe & International
🔹 Location: Woking, Surrey, United Kingdom
🔹 Job Type: Fixed Term Contract (Hybrid)
🔹 Category: Marketing & Creative
🔹 Date Posted: 2025-05-05
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling, engaging, and persuasive content for various platforms
- Collaborating with cross-functional teams and external partners to deliver integrated campaigns
- Working within existing guidelines and developing copy suitable for a variety of applications
- Staying updated with design trends, industry developments, and new technologies
- Cultivating an environment of continuous innovation and experimentation
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work both independently and collaboratively.
📋 Key Responsibilities
✅ Produce strong creative copy that excites consumers and drives engagement
✅ Collaborate with marketing and creative teams to conceptualize and execute campaigns that align with brand objectives
✅ Quality control: Responsible for overseeing the design and quality control of your work, from development through to production
✅ Project management: Manage multiple design projects simultaneously, meeting deadlines and maintaining high-quality standards
✅ Campaign Development: Collaborate with marketing and creative teams to conceptualise and execute campaigns that align with brand objectives, ensuring the highest quality at every stage
✅ Editing and Proofreading: Review and refine content to ensure accuracy, consistency, and adherence to brand guidelines
✅ Self-sufficiency: Have a high level of self-sufficiency, having the ability to ask the relevant people the right questions to get the information needed to handle projects autonomously when needed
✅ Stay Updated: Keep up with design trends, industry developments, and new technologies to ensure copy is informed and relevant
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: University degree in design
Experience: 3 to 4 years of experience working in an in-house or agency environment
Required Skills:
- Proven experience in copywriting for B2B or B2C
- Strong digital and social media proficiency with knowledge of social media trends and best practices
- Familiarity with A/B testing for websites, digital assets, email, and ad copy
- Enthusiasm for brainstorming and ideation
- Proven track record of delivering award-winning campaigns across multiple channels
- Experience working with global lifestyle or premium brands
Preferred Skills:
- Fluency in additional languages
- Experience with content management systems (CMS)
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will be given priority.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated, based on industry standards for a mid-level copywriter in the UK)
Benefits:
- Competitive salary and benefits package, designed to support your career growth
- Hybrid working model, offering flexibility while fostering collaboration
- Gain global experience, collaborating across markets to create high-performance campaigns
- Work on some of the world's most recognised beer brands, delivering digital solutions that make an impact
- Be part of a growing in-house agency, shaping its digital evolution from the ground up
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: 1990 (Asahi Group Holdings)
Company Description:
- Asahi Europe & International is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange
- The company runs 19 production facilities in 8 countries across Europe and is the custodian of some of the world's most famous beer brands, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell
- Asahi Europe & International is committed to conducting its business responsibly, with regard to the environment and society
Company Specialties:
- beverages
- beer
- cider
- brewery
- breweries
- and brewing
Company Website: http://www.asahiinternational.com
ASSUMPTION: Asahi Europe & International offers a dynamic and international work environment with a strong focus on responsible business practices.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Creative Lead within the in-house agency
Work Arrangement: Hybrid (2-3 days on-site per week, with the rest remote)
Growth Opportunities:
- As the in-house agency grows, there will be opportunities to take on more responsibilities and advance within the team
- The global nature of the business offers opportunities to work on international campaigns and gain exposure to different markets
- Asahi Europe & International encourages continuous learning and development, providing opportunities for professional growth
ASSUMPTION: This role offers a unique opportunity to grow within an in-house agency environment, working on high-profile global brands.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): 88 - 100 Chertsey Road, Woking, Surrey GU21 5BJ, GB
Geographic Context:
- Woking is a town in Surrey, England, with a population of approximately 100,000 people
- The town is located about 25 miles southwest of central London and is well-connected by train and road
- Woking offers a mix of urban and rural living, with plenty of green spaces and outdoor activities nearby
Work Schedule: Full-time (37.5 hours per week), with flexible hybrid work arrangement
ASSUMPTION: Woking offers a convenient location for commuters, with easy access to London and other major towns in the region. The hybrid work arrangement provides flexibility while fostering collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- Creative brief and portfolio submission
- In-depth interview with the hiring manager and creative team
- Final round interview with the agency leadership team
Key Assessment Areas:
- Creativity and innovation in copywriting
- Understanding of brand guidelines and ability to work within them
- Collaboration and teamwork skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best copywriting work, demonstrating your ability to work within brand guidelines and create engaging content
- Be ready to discuss your creative process and how you approach copywriting briefs
- Research the company and its brands to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Copywriting, Digital Marketing, Social Media, Campaign Development, Editing, Proofreading, Project Management, Creativity, Collaboration, B2B, B2C, A/B Testing, Brand Strategy, Content Creation, Trend Analysis, Innovation
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content Management Systems (CMS)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- SEO and analytics tools (Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with industry-standard tools and software is essential for this role, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands and products
- Collaboration and teamwork
- Innovation and continuous improvement
- Responsibility and sustainability
- Diversity, equity, and inclusion
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and proactive
- Committed to responsible business practices
Self-Assessment Questions:
- How do you align with Asahi's commitment to responsible business practices and sustainability?
- Can you provide an example of a time when you had to work collaboratively with a team to overcome a challenge or achieve a goal?
- How do you approach staying updated with design trends, industry developments, and new technologies in the digital marketing landscape?
ASSUMPTION: Asahi Europe & International values candidates who are passionate about their brands, committed to collaboration, and dedicated to responsible business practices.
⚠️ Potential Challenges
- Working on multiple projects simultaneously may require strong organizational skills and the ability to prioritize tasks effectively
- The role may involve working with tight deadlines and managing multiple stakeholders, requiring strong communication and project management skills
- The hybrid work arrangement may present challenges in maintaining team cohesion and collaboration
- The role may require occasional travel to other Asahi offices or client sites
ASSUMPTION: These challenges can be overcome with strong communication, organization, and time management skills, as well as a proactive and adaptable approach to work.
📈 Similar Roles Comparison
- Compared to agency roles, this in-house position offers more direct influence on brand strategy and campaigns
- In-house roles may provide more stability and long-term growth opportunities, while agency roles may offer more varied project exposure
- This role requires a strong focus on digital and social media proficiency, whereas traditional copywriting roles may emphasize print or other offline channels
ASSUMPTION: The unique aspects of this in-house copywriting role may appeal to candidates seeking more direct brand influence, stability, and digital focus.
📝 Sample Projects
- Developing a social media campaign for Peroni Nastro Azzurro, targeting young professionals in urban areas
- Creating engaging content for Asahi Super Dry's website, highlighting its unique brewing process and premium positioning
- Writing a blog series for Grolsch, showcasing its rich history and craftsmanship
ASSUMPTION: These sample projects demonstrate the diverse range of copywriting tasks and brands that the successful candidate may work on within this role.
❓ Key Questions to Ask During Interview
- Can you describe the creative process and collaboration between the copywriting and design teams?
- How does the in-house agency work with external partners and agencies?
- What opportunities are there for professional growth and development within the in-house agency?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- Can you provide examples of successful campaigns developed by the in-house agency and their impact on the business?
ASSUMPTION: Asking thoughtful and informed questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best copywriting work, demonstrating your ability to work within brand guidelines and create engaging content
- Be ready to discuss your creative process and how you approach copywriting briefs
- Research the company and its brands to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
