Copywriter*in (all gender)

📌 Core Information

🔹 Job Title: Copywriter*in (all gender)

🔹 Company: deepblue networks AG

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas that inspire people
• Crafting compelling headlines and ensuring accurate grammar
• Collaborating with an interdisciplinary team
• Leveraging AI tools like ChatGPT and Gemini for content creation

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a keen interest in AI technologies.

📋 Key Responsibilities

✅ Conceive and create texts for digital and classic campaigns independently

✅ Develop creative content formats for various channels

✅ Prepare customer presentations and pitches

✅ Ensure quality of all copy deliverables

✅ Proactively generate ideas for brand development

✅ Collaborate closely with an interdisciplinary team

✅ Integrate AI tools into daily work

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring both independent work and team collaboration.

🎯 Required Qualifications

Education: Relevant degree or equivalent professional experience

Experience: 2-3 years of professional experience in copywriting

Required Skills:

• Excellent text-writing skills with a strong passion for contemporary communication
• Fluency in German and English (written and spoken)
• Strategic understanding and conceptual strength
• Experience in developing digital formats
• Proficiency in using AI tools for content creation

Preferred Skills:

• Previous experience with AI tools in content creation

ASSUMPTION: Candidates should have a solid foundation in copywriting and a genuine interest in AI technologies.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for copywriters in Hamburg)

Benefits:

• Flexibility and work-life balance with remote work and flexible hours
• Up to 30 days of workation per year within the EU
• Modern working environment with dog-friendly policies
• Health and wellbeing support, including Urban Sports membership and fresh fruit
• Mobility support with HVV-Zuschuss or swapfiets Fahrrad
• Personal development opportunities with LinkedIn Learning, Scholz & Friends Academy, and various AI tools
• Strong team culture with regular events

Working Hours: Full-time position with standard business hours, flexible with remote work

ASSUMPTION: The salary range is estimated based on industry standards for copywriters in Hamburg, considering the experience level and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on strategic planning, digital solutions, and classic communication

Company Size: 51-200 employees, offering a mid-sized agency environment with ample opportunities for collaboration and growth

Founded: 2001, with over two decades of experience in the advertising industry

Company Description:

• deepblue is a communications agency specializing in the digital age
• Focuses on ideas that inspire and technology that impresses
• Works with clients such as Bitburger, CEBIT, Gerolsteiner, Migros, otelo, Swatch, and Unilever

Company Specialties:

• Strategic Planning
• Digital Solutions
• Classic Communication
• Below The Line
• Dialog Marketing
• Social Media
• Mobile Marketing
• Shopper Marketing
• Advertising
• Communication
• Kommunikation
• Werbung
• Apps
• digitale Plattformen
• UX Design
• Interaction Design
• and Marketing

Company Website: http://www.db-n.com

ASSUMPTION: deepblue networks AG is a well-established advertising agency with a strong focus on digital solutions and a diverse client portfolio.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: The role reports directly to the Creative Director or a similar position within the agency

Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration at the Hamburg office

Growth Opportunities:

• Progression to senior or management roles within the agency
• Expanding skills in AI tools and digital formats
• Potential to work on high-profile client campaigns

ASSUMPTION: The role offers strong growth potential within the agency, allowing candidates to develop their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with dog-friendly policies

Office Location(s): Schützenstraße 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong job market
• The city is known for its port, historic architecture, and numerous parks
• Hamburg has a humid subtropical climate, with mild winters and warm summers

Work Schedule: Standard business hours with flexible remote work options

ASSUMPTION: The office location in Hamburg offers a dynamic work environment with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the creative team and/or hiring manager
• Final interview with the agency's leadership team

Key Assessment Areas:

• Creativity and strategic thinking
• Communication skills and language proficiency
• AI tool proficiency and willingness to learn
• Collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your previous copywriting work, showcasing your creativity and versatility
• Demonstrate your understanding of AI tools and their potential in content creation

ATS Keywords: Copywriting, creative thinking, communication, team collaboration, content development, quality assurance, strategic understanding, digital format development, language proficiency, AI tools integration, presentation skills, proactive ideation, attention to detail, conceptual strength

ASSUMPTION: The application process may vary, but typically involves several interviews to assess the candidate's fit for the role and the company culture.

🛠️ Tools & Technologies

• AI tools: ChatGPT, Gemini, and other relevant AI content creation platforms
• Design tools: Adobe Creative Suite, Sketch, or similar design software
• Project management tools: Asana, Trello, or similar project management platforms

ASSUMPTION: The role requires proficiency in AI tools for content creation and may involve the use of design and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you passionate about staying up-to-date with the latest AI tools and technologies?
• Do you have strong communication skills and the ability to work effectively in a team?

ASSUMPTION: deepblue networks AG values creativity, collaboration, and a strong work ethic, with a focus on delivering exceptional results for clients.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously
• Candidates may need to adapt to a fast-paced agency environment with changing priorities
• The role involves a significant amount of collaboration, which may require compromise and flexibility
• Hamburg has a competitive job market, and the role may attract many applicants

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a collaborative environment.

📈 Similar Roles Comparison

• Compared to related roles, this position places a stronger emphasis on AI tool integration and digital format development
• In the advertising industry, this role is typical for a mid-sized agency with a focus on digital solutions
• Career progression may involve moving into senior or management roles within the agency or transitioning to a specialized field like UX design or interaction design

ASSUMPTION: The role offers a unique blend of creative and strategic tasks, with a focus on AI tool integration and digital format development.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new product launch, including digital and classic campaign elements
• Creating engaging content for a client's social media channels, leveraging AI tools for inspiration and optimization
• Preparing a customer presentation that effectively communicates the client's brand story and value proposition

ASSUMPTION: The role involves a diverse range of projects, requiring candidates to demonstrate their versatility and adaptability in various content creation scenarios.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a project, from conception to delivery?
• How does the agency support the integration of AI tools into daily work, and what resources are available for training and development?
• What is the company culture like, and how does the team collaborate to deliver exceptional results for clients?
• What opportunities are there for growth and development within the agency, and how does the company support employee advancement?
• What is the expected work-life balance for this role, and how does the agency support employees in maintaining a healthy work-life balance?

ASSUMPTION: The interview process provides an opportunity to assess the role's fit with the candidate's skills, experience, and career goals, as well as the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on creativity, strategic thinking, and AI tool proficiency
• Prepare examples of your previous copywriting work, showcasing your versatility and ability to create engaging content
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.