Copywriter*in (all gender)

📌 Core Information

🔹 Job Title: Copywriter*in (all gender)

🔹 Company: deepblue networks AG

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Crafting creative and engaging content for digital and classic campaigns
• Developing innovative content formats for various channels
• Collaborating with an interdisciplinary team to deliver high-quality copy
• Proactively generating ideas for brand development and staying updated on the latest AI tools

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a passion for staying current with AI trends in the advertising industry.

📋 Key Responsibilities

✅ Independently conceptualize and create texts for digital and classic campaigns

✅ Develop creative content formats for diverse channels

✅ Create customer presentations and pitches

✅ Ensure quality assurance of all copy deliverables

✅ Proactively generate ideas for brand development

✅ Collaborate closely with an interdisciplinary team

✅ Gain access to and integrate the latest AI tools into your work

ASSUMPTION: The role may evolve based on the company's growth and the candidate's skills, potentially involving more strategic or leadership responsibilities over time.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in communication, marketing, or a related field

Experience: 2-3 years of professional experience in copywriting or a related field

Required Skills:

• Excellent German and English language skills (written and spoken)
• Proven track record in copywriting and creative content development
• Strong strategic understanding and conceptual skills
• Experience in developing digital formats
• Familiarity with AI tools and a keen interest in learning more

Preferred Skills:

• Experience in an advertising agency or in-house marketing department
• Knowledge of the German advertising market
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative writing skills and a passion for staying current with industry trends.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Flexible work arrangements with remote and Gleitzeit options
• Up to 30 days of workation within the EU or sabbatical opportunities
• Modern, dog-friendly office with recreational facilities
• Access to the latest AI tools and support for personal development
• Health and wellness benefits, including Urban Sports membership and fresh produce
• Mobility support with HVV-Zuschuss or swapfiets Fahrrad
• Personal development opportunities through LinkedIn Learning, Scholz & Friends Academy, and various KI-tools
• Regular team events and celebrations

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (mid-size agency)

Founded: 2001

Company Description:

• deepblue is a communications agency specializing in digital solutions and classic communication
• Services include strategic planning, digital solutions, below-the-line marketing, dialog marketing, social media, mobile marketing, shopper marketing, and advertising
• Clients include Bitburger, CEBIT, Gerolsteiner, Migros, otelo, Swatch, and Unilever

Company Specialties:

• Strategic Planning
• Digital Solutions
• Classic Communication
• Below The Line
• Dialog Marketing
• Social Media
• Mobile Marketing
• Shopper Marketing
• Advertising
• Communication
• Apps
• digitale Plattformen
• UX Design
• Interaction Design
• and Marketing

Company Website: http://www.db-n.com

ASSUMPTION: deepblue networks AG is a well-established mid-size agency with a strong focus on digital solutions and a diverse client portfolio.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Creative Director or a similar leadership role

Work Arrangement: Hybrid (combination of remote and on-site work)

Growth Opportunities:

• Potential advancement to Senior Copywriter or Creative Lead roles
• Expansion of skills in AI tools and digital formats
• Increased involvement in strategic planning and brand development

ASSUMPTION: This role offers opportunities for professional growth and development within the agency, particularly in the areas of AI tools, digital formats, and strategic planning.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office with recreational facilities

Office Location(s): Schützenstraße 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the advertising industry
• The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a rich history
• Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The office environment at deepblue networks AG is modern, collaborative, and supportive of work-life balance, with opportunities for remote work and flexible scheduling.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Creative Director or a similar leadership role
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creative writing skills and portfolio
• Language proficiency in German and English
• Strategic thinking and conceptual skills
• Familiarity with AI tools and digital formats
• Cultural fit and team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your creative writing skills and relevant experience
• Prepare a portfolio showcasing your best work, with a focus on creative and engaging content
• Research the company and its clients to demonstrate your understanding of the agency's focus and values
• Be prepared to discuss your familiarity with AI tools and digital formats, and how you plan to integrate them into your work

ATS Keywords: Copywriting, creative thinking, communication, team collaboration, content development, quality assurance, AI tools, strategic understanding, digital formats, German, English

ASSUMPTION: The application process at deepblue networks AG is designed to assess the candidate's creative writing skills, strategic thinking, and cultural fit, with a strong emphasis on the candidate's portfolio and understanding of AI tools.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT, Gemini, and other industry-specific tools)
• Content management systems (CMS)
• Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the agency's projects, but a strong familiarity with AI tools and digital formats is essential.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Customer-focused and results-driven
• Adaptable and open to learning new tools and technologies

Self-Assessment Questions:

• Do you have a strong passion for creative writing and a keen interest in AI tools?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a customer-focused mindset and a commitment to delivering high-quality work?
• Are you open to learning new tools and technologies, and integrating them into your work?

ASSUMPTION: deepblue networks AG values creativity, collaboration, and a customer-focused mindset, with a strong emphasis on continuous learning and improvement in the areas of AI tools and digital formats.

⚠️ Potential Challenges

• Keeping up with the latest AI tools and trends in the advertising industry
• Managing multiple projects and deadlines in a fast-paced agency environment
• Balancing creativity and innovation with client expectations and brand guidelines
• Adapting to a hybrid work arrangement and maintaining a strong work-life balance

ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced nature of the advertising industry, the need to stay current with AI tools and trends, and the requirement to balance creativity and client expectations.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position requires a strong focus on AI tools and digital formats
• In the advertising industry, this role is unique in its emphasis on AI integration and creative content development
• Career progression in this role may involve expanding skills in AI tools, digital formats, and strategic planning

ASSUMPTION: This role is unique in its focus on AI tools and digital formats, with career progression opportunities in the areas of AI integration, digital content development, and strategic planning.

📝 Sample Projects

• Developing a creative and engaging campaign for a new product launch, incorporating AI-generated content
• Creating a series of social media posts for a client, using AI tools to optimize engagement and reach
• Designing a user-friendly interface for a mobile app, with a focus on accessibility and intuitive navigation

ASSUMPTION: Sample projects for this role may involve AI-generated content, digital format development, and user experience design, with a strong emphasis on creativity, engagement, and accessibility.

❓ Key Questions to Ask During Interview

• How does the agency support the integration of AI tools into the creative process?
• What opportunities are there for professional growth and development within the agency?
• How does the agency foster a culture of creativity and innovation?
• What is the typical workflow and collaboration process for copywriters within the agency?
• How does the agency approach work-life balance and flexible scheduling?

ASSUMPTION: Key questions to ask during the interview should focus on the agency's support for AI integration, professional growth opportunities, cultural fit, workflow and collaboration, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative writing skills and relevant experience
• Prepare a portfolio showcasing your best work, with a focus on creative and engaging content
• Research the company and its clients to demonstrate your understanding of the agency's focus and values
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.