Copywriter*in (all gender)

📌 Core Information

🔹 Job Title: Copywriter*in (all gender)

🔹 Company: deepblue networks AG

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas and engaging content for digital and classic campaigns
• Collaborating with an interdisciplinary team to create compelling communication strategies
• Leveraging AI tools to enhance copywriting processes and stay ahead of industry trends
• Contributing to brand development through proactive ideas and innovative content formats

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a passion for staying updated with the latest AI tools in copywriting.

📋 Key Responsibilities

✅ Independently conceptualize and create texts for digital and classic campaigns

✅ Develop creative content formats for diverse channels

✅ Create customer presentations and pitches

✅ Ensure quality assurance of all copy deliverables

✅ Proactively generate ideas for brand development

✅ Collaborate closely with an interdisciplinary team

✅ Utilize AI tools to enhance copywriting processes

ASSUMPTION: The role may evolve based on the company's growth and changing client needs, requiring adaptability and a willingness to learn new skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or a related field

Experience: 2-3 years of professional experience in copywriting

Required Skills:

• Expertise in creative copywriting with a strong portfolio
• Excellent communication and presentation skills
• Strategic understanding and conceptual strength
• Experience in developing digital content formats
• Fluency in German and English (written and spoken)
• Proficiency in using AI tools for copywriting

Preferred Skills:

• Experience with AI-driven content creation tools
• Knowledge of UX design principles
• Familiarity with advertising and marketing trends

ASSUMPTION: Candidates with a proven track record in creative copywriting and a genuine interest in AI-driven content creation will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the Hamburg area)

Benefits:

• Flexible work arrangements with remote and hybrid options
• Up to 30 days of workation within the EU per year
• Modern working environment with dog-friendly policies
• Access to various AI tools and resources for professional development
• Health and wellness benefits, including Urban Sports membership and fresh produce
• Mobility support with HVV or swapfiets
• Personal development opportunities through LinkedIn Learning, Scholz & Friends Academy, and other resources
• Regular team events and activities

Working Hours: Full-time (40 hours per week) with flexible hours and a Gleitzeit model

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2001

Company Description:

• deepblue is a communications agency focused on the digital age, specializing in strategic planning, digital solutions, classic communication, and more
• The company aims to create ideas that inspire and technology that impresses, with the goal of igniting brand power across all channels
• deepblue employs over 140 people in Hamburg and serves clients such as Bitburger, CEBIT, Gerolsteiner, Migros, otelo, Swatch, and Unilever

Company Specialties:

• Strategic Planning
• Digital Solutions
• Classic Communication
• Below The Line
• Dialog Marketing
• Social Media
• Mobile Marketing
• Shopper Marketing
• Advertising
• Communication
• Apps
• digitale Plattformen
• UX Design
• Interaction Design
• and Marketing

Company Website: http://www.db-n.com

ASSUMPTION: deepblue networks AG is a well-established agency with a strong focus on digital solutions and a diverse client portfolio, offering candidates the opportunity to work on high-profile campaigns and collaborate with an interdisciplinary team.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The copywriter will report directly to the Creative Director or a similar role within the agency's creative department

Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration at the agency's Hamburg office

Growth Opportunities:

• Progression to senior or management roles within the creative department
• Expanding expertise in AI-driven content creation and related technologies
• Potential to work on international campaigns and gain global experience

ASSUMPTION: This role offers opportunities for professional growth and development within the agency's creative department and the broader advertising industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with dog-friendly policies

Office Location(s): Schützenstraße 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the advertising and media industries
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces
• Hamburg is well-connected by public transportation, with easy access to the city center and other neighborhoods

Work Schedule: Full-time (40 hours per week) with flexible hours and a Gleitzeit model, allowing employees to balance work and personal responsibilities

ASSUMPTION: The modern work environment and flexible work arrangements at deepblue networks AG enable employees to maintain a healthy work-life balance while collaborating with an interdisciplinary team on high-profile campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screening with the HR department
• Creative test or case study presentation to the creative team
• Final interview with the Creative Director or a similar role within the creative department

Key Assessment Areas:

• Creativity and strategic thinking in copywriting
• Fluency in German and English (written and spoken)
• Proficiency in using AI tools for content creation
• Collaboration and teamwork skills
• Adaptability and willingness to learn new skills

Application Tips:

• Tailor your resume and cover letter to highlight your creative copywriting skills and experience with AI tools
• Prepare a portfolio showcasing your best work, including examples of digital content formats and customer presentations
• Research the company and its clients to demonstrate your understanding of their brand values and communication strategies

ATS Keywords: Creative copywriting, AI-driven content creation, digital campaign development, interdisciplinary team collaboration, strategic communication, brand development

ASSUMPTION: The application process at deepblue networks AG is designed to assess candidates' creative and strategic thinking, as well as their ability to collaborate effectively with an interdisciplinary team.

🛠️ Tools & Technologies

• AI-driven content creation tools (e.g., Copy.ai, Frase.io, or similar platforms)
• Design software (e.g., Adobe Creative Suite, Sketch, or Figma)
• Project management tools (e.g., Asana, Trello, or Jira)
• Collaboration platforms (e.g., Microsoft Teams, Slack, or Google Workspace)

ASSUMPTION: Candidates should have a strong working knowledge of AI-driven content creation tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect
• Continuous learning and improvement

Work Style:

• Creative and strategic thinking
• Strong communication and presentation skills
• Adaptability and willingness to learn new skills
• Collaborative and team-oriented approach
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you have a strong passion for creative copywriting and a genuine interest in AI-driven content creation?
• Are you comfortable working in a collaborative, interdisciplinary team environment?
• Do you have excellent communication and presentation skills in both German and English?
• Are you adaptable and willing to learn new skills and technologies as needed?

ASSUMPTION: deepblue networks AG values candidates who are creative, strategic thinkers with strong communication skills and a willingness to collaborate and adapt in a dynamic work environment.

⚠️ Potential Challenges

• Keeping up with the latest AI tools and trends in copywriting
• Balancing multiple projects and deadlines in a fast-paced agency environment
• Adapting to the evolving needs and preferences of diverse clients
• Collaborating effectively with an interdisciplinary team, including designers, strategists, and account managers
• Maintaining a healthy work-life balance while working on high-profile campaigns

ASSUMPTION: The copywriter role at deepblue networks AG presents both creative and strategic challenges, as well as opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position requires a strong working knowledge of AI-driven content creation tools and a willingness to leverage technology to enhance copywriting processes
• deepblue networks AG offers a unique blend of creative and strategic thinking, with a focus on digital solutions and a diverse client portfolio
• Career progression in this role may include senior or management positions within the creative department, as well as opportunities to work on international campaigns and gain global experience

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, as well as opportunities for professional growth and development within the agency's creative department and the broader advertising industry.

📝 Sample Projects

• Developing a series of engaging social media posts for a major retail client, leveraging AI tools to optimize content performance
• Creating a comprehensive brand guide for a tech startup, including tone of voice, messaging framework, and visual identity guidelines
• Collaborating with the design team to create a compelling user experience for a mobile app, with a focus on intuitive navigation and clear, concise copy

ASSUMPTION: These sample projects illustrate the creative and strategic challenges faced by the copywriter at deepblue networks AG, as well as the opportunities for collaboration and innovation in the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a copywriter within the creative department?
• How does the agency support the professional development of its copywriters, particularly in the area of AI-driven content creation?
• What are the most challenging aspects of working on high-profile campaigns for diverse clients?
• How does the agency foster a culture of collaboration and teamwork within its interdisciplinary teams?
• What opportunities exist for career growth and development within the creative department and the broader agency?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, work environment, and career growth opportunities for the copywriter role at deepblue networks AG.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page
• Tailor your resume and cover letter to highlight your creative copywriting skills and experience with AI tools
• Prepare a portfolio showcasing your best work, including examples of digital content formats and customer presentations
• Research the company and its clients to demonstrate your understanding of their brand values and communication strategies
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.