Copywriter*in (all gender)

📌 Core Information

🔹 Job Title: Copywriter*in (all gender)

🔹 Company: deepblue networks AG

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas that inspire people
• Crafting compelling copy for digital and classic campaigns
• Collaborating with an interdisciplinary team
• Leveraging AI tools to enhance communication

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a willingness to adapt to new technologies like AI.

📋 Key Responsibilities

✅ Developing creative concepts and writing copy for digital and classic campaigns

✅ Creating innovative content formats for various channels

✅ Preparing customer presentations and pitches

✅ Ensuring quality assurance of all copy deliverables

✅ Proactively generating ideas for brand development

✅ Collaborating closely with an interdisciplinary team

✅ Integrating AI tools into daily work

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring both independent work and close team collaboration.

🎯 Required Qualifications

Education: Relevant degree in communication, marketing, or a related field (or equivalent experience)

Experience: 2-3 years of professional experience in copywriting

Required Skills:

• Excellent writing skills in German and English
• Strong creative thinking and strategic understanding
• Experience in developing digital formats
• Fluency in AI tools (e.g., ChatGPT, Gemini)

Preferred Skills:

• Experience in advertising agencies or related fields
• Knowledge of the German market and consumer behavior

ASSUMPTION: Candidates should have a solid foundation in copywriting and a genuine interest in AI and its applications in communication.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the Hamburg area)

Benefits:

• Flexible work arrangements with remote and office options
• Up to 30 days of workation per year within the EU
• Modern office environment with dog-friendly policies
• Access to various AI tools and platforms
• Health and wellbeing benefits (e.g., Urban Sports membership, fresh fruit, coffee, tea)
• Mobility support (e.g., HVV-Zuschuss, swapfiets Fahrrad)
• Personal development opportunities (e.g., LinkedIn Learning, Scholz & Friends Academy, various KI-tools)
• Regular team events and activities

Working Hours: Full-time (40 hours per week) with flexible hours and a Gleitzeitmodell

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2001

Company Description:

• deepblue is a communications agency focused on the digital age
• They believe in ideas that inspire and technology that impresses
• Their goal is to ignite the power of brands across all channels

Company Specialties:

• Strategic Planning
• Digital Solutions
• Classic Communication
• Below The Line
• Dialog Marketing
• Social Media
• Mobile Marketing
• Shopper Marketing
• Advertising
• Communication
• Apps
• UX Design
• Interaction Design

Company Website: http://www.db-n.com

ASSUMPTION: deepblue networks AG is a well-established agency with a strong focus on digital communication and a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports directly to the Creative Director or a similar position

Work Arrangement: Hybrid (a mix of remote work and office-based work)

Growth Opportunities:

• Progression to Senior Copywriter or similar roles
• Expanding expertise in AI and digital communication
• Potential to work on high-profile campaigns and brands

ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader advertising industry.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office with various amenities (e.g., Kicker, table tennis, arcade machines, dartboard)

Office Location(s): Schützenstraße 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major cultural and economic hub
• The city is known for its vibrant advertising and marketing industry
• Hamburg offers a high quality of life with various cultural attractions and recreational opportunities

Work Schedule: Flexible hours with a Gleitzeitmodell and the option to work remotely

ASSUMPTION: The office environment is designed to foster creativity and collaboration, while the location offers a rich cultural and professional context.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Creative Director or a similar position
• Final decision and job offer

Key Assessment Areas:

• Creativity and writing skills
• Strategic thinking and understanding of the role
• Fluency in German and English
• Adaptability to AI tools and technologies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide examples of your best work and explain how your ideas can contribute to the agency's success
• Demonstrate your enthusiasm for AI and digital communication

ATS Keywords: Copywriting, creative thinking, content development, communication, team collaboration, AI tools, strategic understanding, digital formats, German, English

ASSUMPTION: The application process is designed to assess candidates' creative and strategic skills, as well as their cultural fit with the agency.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT, Gemini)
• Creative software (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The tools and technologies required for this role are standard in the advertising industry and may include AI-specific platforms.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and focused on quality

Self-Assessment Questions:

• Do you thrive in a creative and collaborative environment?
• Are you comfortable working with AI tools and technologies?
• Do you have a strong work ethic and commitment to quality?

ASSUMPTION: deepblue networks AG values creativity, collaboration, and a strong work ethic, and seeks candidates who align with these values.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-evolving advertising industry
• Balancing creative and strategic responsibilities
• Adapting to new AI tools and technologies
• Managing workload and deadlines in a dynamic agency environment

ASSUMPTION: The role may present challenges related to the fast-paced nature of the industry, the need to balance creative and strategic tasks, and the requirement to adapt to new technologies.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position places a stronger emphasis on AI integration and digital communication
• In the broader advertising industry, deepblue networks AG is known for its creative approach and strong client portfolio
• Career progression may involve moving into senior roles or specializing in specific areas (e.g., digital, AI)

ASSUMPTION: This role offers unique opportunities for candidates interested in AI and digital communication, while also providing a strong foundation in traditional copywriting.

📝 Sample Projects

• Developing a creative campaign for a major brand launch using AI-generated content
• Creating engaging content for a social media platform focused on AI and technology
• Writing persuasive copy for a website promoting AI-driven marketing solutions

ASSUMPTION: Sample projects should demonstrate the candidate's ability to create compelling content for various channels and platforms, with a focus on AI and digital communication.

❓ Key Questions to Ask During Interview

• How does the agency support the integration of AI tools into daily work?
• What opportunities are there for professional growth and development within the agency?
• How does the agency foster a creative and collaborative work environment?
• What are the key priorities for this role in the first 90 days?
• How does the agency approach work-life balance and flexible working arrangements?

ASSUMPTION: Interview questions should focus on the agency's approach to AI integration, professional development, work environment, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your best work and explain how your ideas can contribute to the agency's success
• Demonstrate your enthusiasm for AI and digital communication
• Follow up with the agency within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.