Copywriter*in (all gender)

📌 Core Information

🔹 Job Title: Copywriter*in (all gender)

🔹 Company: deepblue networks AG

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas and engaging content
• Collaborating with an interdisciplinary team
• Working with cutting-edge AI tools
• Creating compelling copy for digital and classic campaigns

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a passion for staying updated with the latest AI tools in marketing.

📋 Key Responsibilities

✅ Independently conceptualize and create texts for digital and classic campaigns

✅ Develop creative content formats for various channels

✅ Create customer presentations and pitches

✅ Ensure quality assurance of all copy deliverables

✅ Proactively generate ideas for brand development

✅ Collaborate closely with an interdisciplinary team

✅ Utilize AI tools to enhance creativity and efficiency

ASSUMPTION: The role may require occasional overtime, especially when working on tight deadlines or large-scale projects.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or a related field

Experience: 2-3 years of professional experience in copywriting

Required Skills:

• Excellent German and English language skills
• Proven track record in copywriting
• Strong strategic understanding
• Experience in developing digital formats
• Familiarity with AI tools (e.g., ChatGPT, Gemini)

Preferred Skills:

• Experience in advertising agencies
• Knowledge of the German advertising market
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a strong portfolio showcasing previous work is likely expected.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on industry standards for a mid-level copywriter in Hamburg)

Benefits:

• Flexible work arrangements (remote and office work)
• Up to 30 days of workation per year within the EU
• Modern working environment with dog-friendly policies
• Access to various AI tools and platforms
• Health and wellbeing benefits (e.g., Urban Sports membership, fresh fruit, coffee, tea)
• Mobility support (e.g., HVV-Zuschuss, swapfiets Fahrrad)
• Personal development opportunities (e.g., LinkedIn Learning, Scholz & Friends Academy, KI-tools)
• Regular team events and celebrations

Working Hours: Full-time (40 hours per week) with flexible hours and a Gleitzeitmodell

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on individual performance and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-sized agency with a collaborative work environment)

Founded: 2001 (Over 20 years of experience in the advertising industry)

Company Description:

• Deepblue is a communications agency focused on digital solutions and classic communication
• They believe in ideas that inspire and technology that impresses
• Their mission is to ignite the power of brands across all channels

Company Specialties:

• Strategic Planning
• Digital Solutions
• Classic Communication
• Below The Line
• Dialog Marketing
• Social Media
• Mobile Marketing
• Shopper Marketing
• Advertising
• Communication
• Apps
• UX Design
• Interaction Design
• and Marketing

Company Website: http://www.db-n.com

ASSUMPTION: Deepblue networks AG is a well-established agency with a strong focus on digital solutions and a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The copywriter will report directly to the creative director or a similar role

Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the time working remotely)

Growth Opportunities:

• Progression to senior copywriter or creative lead roles
• Expanding expertise in digital formats and AI tools
• Potential to work on international campaigns and projects

ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader advertising industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with dog-friendly policies

Office Location(s): Schützenstraße 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the advertising industry
• The city offers a high quality of life, with a vibrant cultural scene and numerous recreational opportunities
• Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible hours and a Gleitzeitmodell

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work styles and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the creative director or a similar role
• Final interview with the management team

Key Assessment Areas:

• Creativity and strategic thinking
• Language skills and copywriting abilities
• Familiarity with AI tools and digital formats
• Cultural fit and team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio showcasing your best work and explaining your creative process
• Prepare examples of how you've used AI tools to enhance your copywriting
• Research the company and its clients to demonstrate your understanding of their brand values

ATS Keywords: Copywriting, creative thinking, content development, presentation skills, quality assurance, team collaboration, AI tools, strategic understanding, digital format development, German, English

ASSUMPTION: The application process may vary depending on the specific needs of the role and the company's current hiring priorities.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT, Gemini)
• Creative software (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the copywriter is working on.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Customer-focused and results-driven
• Adaptable and open to feedback
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you passionate about staying updated with the latest AI tools and trends in marketing?
• Do you have strong communication skills and the ability to work effectively with diverse teams?

ASSUMPTION: Deepblue networks AG values creativity, collaboration, and a strong work ethic, with a focus on delivering exceptional results for their clients.

⚠️ Potential Challenges

• Managing tight deadlines and multiple projects simultaneously
• Keeping up with the latest AI tools and trends in marketing
• Adapting to a hybrid work arrangement and balancing remote and office work
• Working with diverse teams and stakeholders, each with their own unique perspectives and priorities

ASSUMPTION: These challenges can be overcome through strong time management skills, a proactive approach to learning, and effective communication and collaboration.

📈 Similar Roles Comparison

• Compared to junior copywriter roles, this position requires more experience and offers greater responsibility and autonomy
• Unlike senior copywriter roles, this position may not involve direct team management or mentoring responsibilities
• In terms of career progression, this role offers opportunities to develop expertise in digital formats and AI tools, positioning the copywriter for future growth within the agency or the broader advertising industry

ASSUMPTION: This role offers a unique blend of creativity, collaboration, and innovation, with a strong focus on digital solutions and AI tools.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new product launch, including digital and classic advertising materials
• Creating engaging content for a brand's social media channels, utilizing AI tools to optimize performance
• Collaborating with the design team to create visually appealing and on-brand presentations for client pitches

ASSUMPTION: These projects demonstrate the copywriter's ability to work effectively in a team, adapt to different project requirements, and leverage AI tools to enhance creativity and efficiency.

❓ Key Questions to Ask During Interview

• How does this role fit into the agency's overall creative strategy?
• What are the most pressing challenges facing the team currently, and how can this role help address them?
• How does the agency support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the agency approach work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the agency, and its culture, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best work and explaining your creative process
• Prepare examples of how you've used AI tools to enhance your copywriting
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.