Copywriter*in | Fokus KI (all gender)

📌 Core Information

🔹 Job Title: Copywriter*in | Fokus KI (all gender)

🔹 Company: deepblue networks AG

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas and texts that inspire people
• Leveraging AI tools to enhance creativity and efficiency
• Collaborating with colleagues to create multimodal content
• Optimizing workflows using generative AI tools

ASSUMPTION: This role requires a strong creative mindset and a willingness to embrace AI tools as part of the creative process.

📋 Key Responsibilities

✅ Developing and optimizing creative texts and concepts for digital campaigns, websites, social media, and more

✅ Creating and testing prompts for high-quality text outputs from generative models

✅ Developing and optimizing KI-gestützte workflows for copywriting

✅ Collaborating with colleagues from creation and development to develop multimodal content

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring a strong understanding of both language and AI tools.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 2-3 years of experience in copywriting or content creation

Required Skills:

• Excellent creative writing skills
• Strong interest in AI tools and prompt engineering
• Fluency in German and proficiency in English
• Experience with SEO-optimized writing and data-driven content marketing

Preferred Skills:

• Experience with large language models and generative text tools
• Knowledge of UX design and interaction design principles

ASSUMPTION: While AI experience is not required, a strong interest in learning and using AI tools is essential for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI estimate based on experience level and location)

Benefits:

• Flexible work arrangements and remote work options
• Up to 30 days of workation per year within the EU
• Modern working environment with dog-friendly policies
• Health and wellbeing benefits, including Urban Sports membership and fresh fruit
• Mobility support with HVV or swapfiets
• Personal development opportunities with LinkedIn Learning and KI tools
• Strong team culture with regular events and teambuilding activities

Working Hours: Full-time (40 hours per week) with flexible hours and a Gleitzeit model

ASSUMPTION: The salary range is an estimate based on industry standards for this role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on digital solutions and classic communication

Company Size: 51-200 employees, providing a mid-sized agency environment with opportunities for growth and collaboration

Founded: 2001, with over 20 years of experience in the industry

Company Description:

• deepblue is a communications agency focused on the digital age
• Believes in ideas that inspire and technology that impresses
• Seeks to ignite the power of brands across all channels

Company Specialties:

• Strategic planning
• Digital solutions
• Classic communication
• Below the line
• Dialog marketing
• Social media
• Mobile marketing
• Shopper marketing
• Advertising and communication
• Apps and digital platforms
• UX design and interaction design

Company Website: http://www.db-n.com

ASSUMPTION: deepblue networks AG is a well-established agency with a strong focus on digital solutions and a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Creative Director

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Advancement to a senior role within the creative department
• Expansion into management or leadership positions
• Specialization in AI-driven content creation

ASSUMPTION: This role offers significant growth potential for candidates interested in developing their skills in AI-driven content creation.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): Schützenstraße 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong economy
• The office is located in the city center, with easy access to public transportation
• The city offers a high quality of life, with numerous parks, museums, and entertainment options

Work Schedule: Flexible hours with a Gleitzeit model, allowing for a healthy work-life balance

ASSUMPTION: The office environment at deepblue networks AG is designed to foster creativity and collaboration, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• Creativity test or case study presentation
• Final interview with the Creative Director and/or other team members

Key Assessment Areas:

• Creativity and writing skills
• Understanding of AI tools and prompt engineering
• Cultural fit and team dynamics
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on creativity and AI tools
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for AI-driven content creation
• Prepare a portfolio or examples of your work that showcase your creativity and versatility

ATS Keywords: Copywriting, content creation, AI tools, prompt engineering, SEO, data-driven marketing, German, English

ASSUMPTION: The application process at deepblue networks AG is designed to assess both creative skills and cultural fit, with a strong focus on AI tools and their integration into the creative process.

🛠️ Tools & Technologies

• Large language models (e.g., GPT, Gemini, Claude)
• Generative text tools
• SEO optimization tools
• Project management and collaboration tools (e.g., Asana, Trello, Jira)

ASSUMPTION: This role requires a strong understanding of AI tools and their application to copywriting and content creation.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and dynamic
• Collaborative and supportive
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a creative and collaborative environment?
• Are you eager to learn and embrace new technologies, such as AI tools?
• Do you enjoy working in a hybrid setting, with a mix of on-site and remote work?

ASSUMPTION: deepblue networks AG values creativity, collaboration, and a strong work ethic, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Keeping up with the latest AI tools and trends in the industry
• Balancing creativity with the need for efficiency and optimization
• Collaborating effectively with colleagues from diverse backgrounds and disciplines
• Managing workload and deadlines in a fast-paced agency environment

ASSUMPTION: This role presents both creative and technical challenges, requiring a strong work ethic and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position requires a strong understanding of AI tools and their application to content creation
• This role is well-suited to candidates with a background in advertising, marketing, or a related field, with a strong interest in AI and technology
• Career progression may involve specialization in AI-driven content creation or advancement to a management or leadership position

ASSUMPTION: This role is unique in its focus on AI-driven content creation, presenting both challenges and opportunities for candidates with the right skills and mindset.

📝 Sample Projects

• Developing a series of social media posts promoting a new product launch, using AI-generated content and optimization tools
• Creating a comprehensive content strategy for a brand's website, incorporating AI-driven insights and trends
• Designing and implementing a KI-gestützte workflow for copywriting, with a focus on efficiency and creativity

ASSUMPTION: These sample projects illustrate the range of creative and technical tasks involved in this role, from content creation to workflow optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department?
• How does the agency support the integration of AI tools into the creative process?
• What opportunities are there for professional development and growth within the company?
• How does the agency balance creativity with the need for efficiency and optimization?
• What is the work environment like, and how does the agency support work-life balance?

ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and growth opportunities within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on creativity and AI tools
• Prepare a portfolio or examples of your work that showcase your creativity and versatility
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.