Copywriter*in | Fokus KI (all gender)

📌 Core Information

🔹 Job Title: Copywriter*in | Fokus KI (all gender)

🔹 Company: deepblue networks AG

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas and texts that captivate audiences
• Leveraging AI tools for text generation and ideas
• Collaborating with colleagues to create multimodal content
• Optimizing and further developing copywriting processes using AI

ASSUMPTION: This role requires a strong creative mindset, combined with a solid understanding of AI tools and a strategic approach to communication.

📋 Key Responsibilities

✅ Copywriting: Create and optimize creative texts and concepts for digital campaigns, websites, social media, and more

✅ Content Development: Develop creative content formats for various channels

✅ Idea Generation & Conceptualization: Generate ideas and concepts using AI-assisted tools for copywriting, storytelling, and headlines

✅ Prompt Development & Testing: Develop and test prompts for high-quality, targeted text outputs from generative models

✅ AI Integration: Continuously improve copywriting workflows using AI tools

✅ Collaboration: Work closely with colleagues from creation and development teams to develop multimodal content

ASSUMPTION: Successful candidates will have a strong creative background and a willingness to embrace AI tools to enhance their work.

🎯 Required Qualifications

Education: Relevant degree in communication, marketing, or a related field (or equivalent experience)

Experience: 2-3 years of professional experience in copywriting or content creation

Required Skills:

• Excellent command of the German language, with strong English skills
• Proven track record in creative text development
• Strategic mindset and conceptual strength
• Experience with AI tools for text generation and ideas (e.g., GPT models, Gemini, Claude)
• Strong understanding of prompt engineering to control and refine AI-generated content
• Familiarity with SEO-optimized writing and data-driven content marketing

Preferred Skills:

• Experience with AI tools for text generation and ideas (e.g., GPT models, Gemini, Claude)
• Knowledge of additional languages

ASSUMPTION: Candidates should have a solid foundation in copywriting and be eager to learn and apply AI tools to enhance their work.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (AI-estimated, based on experience level and location)

Benefits:

• Flexible work arrangements and remote work options
• Up to 30 days of workation per year within the EU
• Modern working environment with dog-friendly policies
• Access to a wide range of AI tools for creative exploration
• Health and wellbeing benefits, including Urban Sports membership and fresh produce
• Mobility support with HVV or swapfiets
• Personal development opportunities through LinkedIn Learning, Scholz & Friends Academy, and AI tools
• Strong team culture with regular events and celebrations

Working Hours: Full-time (40 hours per week) with flexible hours and a Gleitzeit model

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are based on the company's provided information and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on digital solutions and classic communication

Company Size: 51-200 employees, offering a mid-sized agency environment with ample opportunities for collaboration and growth

Founded: 2001, with a 21-year history in the industry

Company Description:

• deepblue is a communications agency focused on the digital age, combining ideas that inspire with technology that impresses
• Founded in 2001, deepblue employs over 140 people in Hamburg and serves clients such as Bitburger, CEBIT, Gerolsteiner, Migros, otelo, Swatch, and Unilever
• deepblue's mission is to ignite the power of brands across all channels

Company Specialties:

• Strategic Planning
• Digital Solutions
• Classic Communication
• Below The Line
• Dialog Marketing
• Social Media
• Mobile Marketing
• Shopper Marketing
• Advertising
• Communication
• Apps
• UX Design
• Interaction Design

Company Website: http://www.db-n.com

ASSUMPTION: deepblue networks AG is a well-established agency with a strong focus on digital solutions and a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Creative Director or a similar position

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Progression to senior copywriter or creative lead roles
• Expanding AI expertise and becoming a specialist in AI-assisted copywriting
• Broadening skillset to include additional aspects of communication or marketing

ASSUMPTION: This role offers ample opportunities for professional growth and development within the agency.

🌍 Location & Work Environment

Office Type: Modern, creative workspace with dog-friendly policies

Office Location(s): Schützenstraße 21, Hamburg, 22761, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the media and creative industries
• The office is located in the city center, with easy access to public transportation and amenities
• The city offers a vibrant cultural scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time (40 hours per week) with flexible hours and a Gleitzeit model

ASSUMPTION: The work environment at deepblue networks AG is collaborative, creative, and supportive of employees' professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creativity and strategic thinking
• AI tool proficiency and willingness to learn
• Language skills and communication abilities
• Cultural fit and team dynamics

Application Tips:

• Highlight your creative portfolio and provide examples of your best work
• Demonstrate your understanding of AI tools and their application in copywriting
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Copywriting, AI, creative ideas, text generation, prompt engineering, SEO, content marketing, collaboration, hybrid work

ASSUMPTION: The application process at deepblue networks AG is designed to assess candidates' creative skills, AI proficiency, and cultural fit.

🛠️ Tools & Technologies

• AI text generation tools (e.g., GPT models, Gemini, Claude)
• Prompt engineering tools
• Creative collaboration platforms
• Project management tools

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and workflows at deepblue networks AG.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and dynamic
• Collaborative and supportive
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you eager to learn and apply AI tools to enhance your copywriting?
• Do you enjoy working in a hybrid setting, balancing on-site and remote work?

ASSUMPTION: deepblue networks AG values creativity, collaboration, and a strong work ethic in its employees.

⚠️ Potential Challenges

• Keeping up with the latest AI tools and trends in copywriting
• Balancing creativity and strategic thinking with AI-assisted workflows
• Managing multiple projects and deadlines in a fast-paced agency environment
• Adapting to a hybrid work arrangement, balancing on-site and remote work

ASSUMPTION: These challenges can be overcome with a strong commitment to learning, adaptability, and effective time management.

📈 Similar Roles Comparison

• Compared to traditional copywriter roles, this position requires a strong understanding of AI tools and their application in copywriting
• In the advertising industry, deepblue networks AG is known for its innovative approach to communication and its strong focus on digital solutions
• This role offers opportunities for professional growth and development within the agency

ASSUMPTION: This role is unique in its focus on AI-assisted copywriting, offering a blend of creativity, strategy, and technological proficiency.

📝 Sample Projects

• Developing a comprehensive content strategy for a major brand launch, leveraging AI tools for text generation and ideas
• Creating a series of engaging social media campaigns for a retail client, using AI-assisted tools to optimize content for each platform
• Collaborating with the design team to create multimodal content for a digital marketing campaign, integrating AI-generated text and visuals

ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the integration of AI tools in the copywriting process.

❓ Key Questions to Ask During Interview

• How does the agency support the professional development of its copywriters, particularly in the area of AI tools?
• What is the typical workflow for collaborating with other teams, such as design and development, on multimodal content projects?
• How does the agency balance creativity and strategic thinking with AI-assisted workflows in its copywriting process?
• What opportunities are there for growth and advancement within the agency for a copywriter with a strong focus on AI?
• How does the agency support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your eagerness to understand the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/db-n/13956474-copywriter-in-oder-fokus-ki-all-gender
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on creativity, AI proficiency, and strategic thinking
• Prepare a portfolio showcasing your best work, demonstrating your creative and strategic abilities
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.