📌 Core Information
🔹 Job Title: Copywriter (Insurance Tech)
🔹 Company: IRECRUITERS AFRICA
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging and persuasive content for various platforms
- Maintaining a consistent brand voice across all content and communications
- Collaborating with designers, marketers, and other team members to create content that aligns with project goals
- Conducting research to understand target audiences, market trends, and competitors
ASSUMPTION: This role requires a strong creative writer with a keen eye for detail and a deep understanding of the insurance tech industry.
📋 Key Responsibilities
✅ Write clear, compelling, and grammatically correct copy for a variety of media (e.g., websites, emails, social media, advertisements, brochures)
✅ Develop and maintain a consistent brand voice across all content and communications
✅ Collaborate with designers, marketers, and other team members to create content that aligns with project goals
✅ Edit and proofread copy to ensure it is error-free and optimized for clarity and impact
✅ Conduct research to understand target audiences, market trends, and competitors, and apply concepts and ideas for campaigns and projects
✅ Develop creative concepts and ideas for campaigns and projects
✅ Revise content in response to feedback and changing project requirements
✅ Stay up-to-date with best practices in copywriting, SEO, and content strategy
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating creative writing skills in specific industries like tech, fashion, finance, etc.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or in any related field
Experience: 2+ years of experience as a copywriter, with a portfolio of work demonstrating creative writing skills in specific industries
Required Skills:
- Excellent command of English, with strong editing and proofreading abilities
- Familiarity with SEO best practices and how to optimize content for search engines
- Experience with content management system (CMS) and email marketing platforms
- Understanding of UX writing and how it impacts user experience
- Ability to work independently and meet deadlines in a fast-paced environment
- Strong communication and collaboration skills
Preferred Skills:
- Experience in the insurance tech industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the insurance tech industry may have an advantage in understanding the nuances of the industry and its target audience.
💰 Compensation & Benefits
Salary Range: N350k - N400k Monthly net
Benefits:
- Opportunities for professional growth and development
- Competitive salary and benefits package
- Dynamic and collaborative work environment
Working Hours: 40 hours per week, with flexibility for project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for copywriters with 2-5 years of experience in Nigeria.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 2-10 employees
Founded: 2016
Company Description:
- iRecruiters Africa is a digitally native recruitment and business support firm
- They provide tailored, innovative, and effective HR solutions to help individuals and organizations achieve more
- Their services include recruitment, business support, and advisory services
Company Specialties:
- Recruitment
- Talent Acquisition
- Executive Search
- Recruitment Marketing
- Headhunting
- Psychometric Assessment
- Job Posting Service
- Talent Profiling
- Resume Database Search
- Talent Advisory
Company Website: https://www.irecruitersafrica.com/
ASSUMPTION: As a recruitment firm, iRecruiters Africa works with a wide range of clients across various industries, providing a diverse range of job opportunities.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with flexibility for remote work when needed
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse projects and gain exposure to different industries
- Chance to develop skills in areas such as SEO, UX writing, and content strategy
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and across the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Lagos, Nigeria
Geographic Context:
- Lagos is the commercial hub of Nigeria, with a vibrant and growing tech industry
- The office is located in a bustling area with easy access to public transportation and amenities
- The city offers a mix of urban and suburban living, with beaches, parks, and cultural attractions
Work Schedule: Monday - Friday, with flexibility for project deadlines
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on creativity, innovation, and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and communication skills
- Industry knowledge and understanding of the role
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best writing samples, demonstrating your creativity and versatility
- Prepare for behavioral and situational interview questions that focus on your writing process, problem-solving skills, and ability to work collaboratively
- Research the company and the insurance tech industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Copywriter, Insurance Tech, Marketing, Communications, Brand Voice, SEO, UX Writing, Collaboration, Project Management, Content Strategy
ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the company.
🛠️ Tools & Technologies
- Content management system (CMS)
- Email marketing platforms
- SEO tools
- Project management software
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the project requirements.
👔 Cultural Fit Considerations
Company Values:
- Value creation
- Collaboration
- Adaptability
- Flexibility
- Efficiency
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on value creation
Self-Assessment Questions:
- Do you have a strong portfolio demonstrating creative writing skills in specific industries?
- Are you comfortable working independently and meeting deadlines in a fast-paced environment?
- Do you have a strong command of English, with excellent editing and proofreading abilities?
- Are you familiar with SEO best practices and how to optimize content for search engines?
ASSUMPTION: Candidates who align with the company's values and work style will be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the role and meeting tight deadlines
- Adapting to the diverse range of clients and industries that the company works with
- Maintaining a consistent brand voice across various platforms and projects
- Staying up-to-date with best practices in copywriting, SEO, and content strategy
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Copywriter or a Content Strategist, with a focus on the insurance tech industry
- Unlike some roles, this position requires a strong understanding of SEO best practices and UX writing
- Career progression may include roles such as Senior Copywriter, Content Manager, or Marketing Manager
ASSUMPTION: The specific career path and progression opportunities will depend on the individual's skills, experience, and the company's growth and needs.
📝 Sample Projects
- Developing a comprehensive content strategy for an insurance tech company's website relaunch
- Creating engaging and persuasive copy for an email marketing campaign promoting a new insurance product
- Writing clear and concise user interface (UI) text for an insurance tech mobile app
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the diverse nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to content strategy and how this role fits into that?
- How does the company support the professional development and growth of its employees?
- Can you provide examples of how the company has adapted to changes in the insurance tech industry?
- How does the company ensure a consistent brand voice across various platforms and projects?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the industry, and make an informed decision about their fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best writing samples, demonstrating your creativity and versatility
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
