Copywriter | Japan

📌 Core Information

🔹 Job Title: Copywriter | Japan

🔹 Company: Nord Security

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Adapting and transcreating marketing materials from English to Japanese
• Managing and optimizing blog content in Japanese
• Collaborating with the SEO team to research and identify impactful topics
• Defining and maintaining the Japanese market's tone of voice
• Working independently and managing tasks and priorities without direct supervision

ASSUMPTION: This role requires a strong command of both Japanese and English, as well as a deep understanding of the Japanese market and its cultural nuances.

📋 Key Responsibilities

✅ Adapt and transcreate marketing materials, including website content, app interfaces, PPC ads, and campaigns from English to Japanese, ensuring creativity and market relevance

✅ Write, manage, and optimize blog content and landing pages, collaborating closely with the SEO team to research and identify impactful topics

✅ Develop and write content for external partners, such as affiliates, advertorials, newsletters, and both online and print copy

✅ Monitor and proofread existing content across platforms, providing feedback to freelancers to enhance quality

✅ Define and maintain the Japanese market's tone of voice in alignment with our English guidelines

ASSUMPTION: This role requires a high level of creativity, adaptability, and cultural sensitivity to effectively communicate with the Japanese audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience in digital copywriting and/or translating, with a portfolio showcasing your work in Japanese

Required Skills:

• Fluency in Japanese with a strong command of English
• Proven experience in localizing marketing content from English to Japanese and creating engaging, original copy from scratch
• Intermediate/High SEO knowledge, with an ability to write SERP-optimized and conversion-oriented blog content
• Independent worker capable of managing tasks and priorities without direct supervision
• Active interest in technology, cybersecurity, and innovation, with a readiness to learn and adapt

Preferred Skills:

• Familiarity with CAT tools, especially Crowdin
• Experience working in a global marketing team

ASSUMPTION: Candidates with experience in the cybersecurity industry or a strong interest in technology will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: ¥4,000,000 - ¥6,000,000 per year (Based on experience and industry standards for the Tokyo area)

Benefits:

• Access to Nord Security products
• Professional growth opportunities
• Health benefits, including private health insurance
• Mental wellbeing support, including access to mental health tools and therapy options
• Team-building events and parties with games, shows, tastings, food coupons, gifts, and more
• Additional vacation days and flexibility in working time arrangement

Working Hours: Full-time, 40 hours per week (Flexible working time arrangement available)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the Tokyo area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nord Security is a global leader in internet privacy and security solutions, with a focus on providing advanced cybersecurity solutions to both individuals and businesses.

Company Size: Nord Security has over 1,000 employees worldwide, providing a dynamic and collaborative work environment.

Founded: Nord Security was established in 2012 and has since grown to become one of the world's leading providers of digital security and privacy solutions.

Company Description:

• Nord Security offers a wide range of products, including NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily
• The company aims to encourage the world to be as enthusiastic about its products as it is, with a focus on customer acquisition and monetization initiatives
• Nord Security values innovation, teamwork, and a strong company culture

Company Specialties:

• VPN services
• Cybersecurity solutions
• Digital privacy
• Threat exposure management

Company Website: nordsecurity.com

ASSUMPTION: Nord Security's focus on innovation and customer-centric approach makes it an attractive employer for creative and forward-thinking individuals.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the Marketing department and works closely with the SEO team

Work Arrangement: Remote OK, with flexible working time arrangements available

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Marketing department
• Opportunities to work on diverse projects and collaborate with various teams
• Access to professional development resources and training opportunities

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote OK, with the option to work from the Tokyo office

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is the capital city of Japan and the most populous metropolitan area in the world
• The city is known for its vibrant culture, cutting-edge technology, and rich history
• Tokyo offers a high quality of life, with excellent public transportation, education, and healthcare systems

Work Schedule: Full-time, 40 hours per week (Flexible working time arrangement available)

ASSUMPTION: Tokyo offers a unique blend of traditional and modern culture, providing an exciting and dynamic environment for professionals to thrive in.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-depth interview with the Marketing team
• Final interview with the department head

Key Assessment Areas:

• Language proficiency in Japanese and English
• Cultural sensitivity and understanding of the Japanese market
• Creativity and adaptability in transcreating content
• SEO knowledge and ability to write optimized content
• Independent work ethic and ability to manage tasks and priorities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous work in Japanese, demonstrating your ability to adapt and transcreate content
• Demonstrate your understanding of the Japanese market and cultural nuances in your application materials

ATS Keywords: Copywriter, Japan, localization, transcreation, SEO, blog management, marketing, cybersecurity, technology, innovation

ASSUMPTION: Nord Security's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company and the role.

🛠️ Tools & Technologies

• Crowdin (preferred)
• Other CAT tools
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centric approach
• Teamwork and collaboration

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you ensure that your content resonates with the Japanese audience while maintaining the company's tone of voice?
• Can you provide an example of a time when you had to adapt your communication style to suit a specific cultural context?
• How do you stay organized and manage your priorities when working independently on multiple projects?

ASSUMPTION: Nord Security values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Adapting to the unique cultural nuances and preferences of the Japanese market
• Managing multiple projects and deadlines simultaneously
• Working independently and remotely, with minimal direct supervision
• Keeping up with the fast-paced and ever-evolving nature of the cybersecurity industry

ASSUMPTION: These challenges can be overcome with a strong commitment to continuous learning, adaptability, and a customer-centric approach.

📈 Similar Roles Comparison

• This role is unique in its focus on the Japanese market and requires a strong command of both Japanese and English
• Unlike other copywriting roles, this position requires a deep understanding of the Japanese market and its cultural nuances
• Career progression in this role may lead to opportunities in other global markets or within the company's headquarters

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a global marketing role and develop their skills in a dynamic and innovative industry.

📝 Sample Projects

• Transcreating a marketing campaign from English to Japanese, ensuring creativity and market relevance
• Writing and optimizing a blog post in Japanese, targeting a specific keyword and audience
• Developing content for external partners, such as affiliates, advertorials, newsletters, and both online and print copy

ASSUMPTION: These projects are designed to assess candidates' ability to adapt and transcreate content, as well as their understanding of the Japanese market and its cultural nuances.

❓ Key Questions to Ask During Interview

• How does Nord Security support the growth and development of its employees?
• What are the biggest challenges facing the company in the Japanese market, and how can this role help address them?
• How does the Marketing department collaborate with other teams within the company?
• What are the most important qualities and skills for success in this role?
• How does Nord Security ensure a positive work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the company culture, work environment, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous work in Japanese, demonstrating your ability to adapt and transcreate content
• Prepare for your interview by researching the company and its products, as well as the Japanese market and its cultural nuances
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.