Copywriter (m/w/d)

📌 Core Information

🔹 Job Title: Copywriter (m/w/d)

🔹 Company: AVIV Group

🔹 Location: Nuremberg, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative text concepts for B2B marketing campaigns and materials
• Writing target group-oriented content for various platforms including emails, ads, and landing pages
• Collaborating with a dynamic team to create engaging and effective marketing communications
• Contributing to the continuous improvement of the company's brand and communication strategies

ASSUMPTION: This role requires a strong focus on B2B marketing, with a need for understanding and catering to the specific needs and preferences of business clients.

📋 Key Responsibilities

✅ Developing and implementing creative text concepts for marketing campaigns, events, and other marketing materials in a B2B context

✅ Writing target group-oriented content for various platforms, including emails, ads, landing pages, flyers, banners, event materials, and more

✅ Creating redaktionelle Inhalte like articles, E-Learnings, and Whitepaper

✅ Monitoring market and trends to inspire and optimize communication strategies

✅ Maintaining and further developing the brand book and corporate wording

✅ Ensuring consistent brand communication across all channels

ASSUMPTION: The role may require occasional overtime or weekend work, especially when preparing for major events or campaigns.

🎯 Required Qualifications

Education: Completed degree in communication sciences, German studies, media, or a comparable qualification

Experience: Proven experience in copywriting, content marketing, or text conceptualization, preferably in a B2B context

Required Skills:

• Excellent German language skills in writing and speaking
• Strong creativity and quick comprehension
• Excellent organizational skills and initiative
• Strong teamwork skills

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely beneficial for this role, given the company's international presence.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for a mid-sized company in Germany)

Benefits:

• Onboarding event with new colleagues and individual training
• Company-provided laptop or mobile devices
• Various health offers and free snacks
• Individual training opportunities
• Team events and a positive work environment

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or weekend work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-sized company in Germany. Actual compensation may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: AVIV Group operates in the technology, information, and internet sector, focusing on digital real estate marketplaces and PropTech solutions.

Company Size: AVIV Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 2015 as part of the Axel Springer group, with a mission to unlock everyone's perfect place.

Company Description:

• AVIV Group is a leading real estate tech company, operating various digital marketplaces and brands across Europe
• The company aims to be the leading employer in PropTech in Europe
• AVIV Group fosters a diverse and inclusive work environment, welcoming individuals from all backgrounds

Company Specialties:

• Digital real estate marketplaces
• PropTech solutions
• Marketing and communications

Company Website: www.aviv-group.com

ASSUMPTION: AVIV Group's focus on diversity and inclusion is reflected in their commitment to providing equal opportunities for all employees, regardless of their background.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in copywriting, content marketing, or a related field.

Reporting Structure: The copywriter will report directly to the B2B marketing team and collaborate with various departments to create engaging content.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or flexible hours, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Expanding skills and knowledge in B2B marketing and PropTech
• Potential career progression within the marketing department or other areas of the company
• Opportunities to work on international projects and collaborate with diverse teams

ASSUMPTION: Given the company's growth and expansion, there may be opportunities for career advancement and taking on more responsibilities over time.

🌍 Location & Work Environment

Office Type: AVIV Group's office in Nuremberg is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Axel-Springer-Straße 65, Berlin, 10969, DE (headquarters); 2, Rue des Italiens, Paris, Île-de-France 75009, FR (additional office)

Geographic Context:

• Nuremberg is a vibrant city in Bavaria, Germany, with a rich history and a thriving cultural scene
• The city offers a high quality of life, with numerous parks, museums, and recreational opportunities
• Nuremberg is well-connected by public transportation and has an international airport

Work Schedule: The work schedule is typically Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require occasional overtime or weekend work, depending on project demands.

ASSUMPTION: While the role is primarily on-site, there may be opportunities for remote work or flexible hours, depending on the company's policies and the employee's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's career portal
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Creativity and writing skills
• Understanding of B2B marketing principles
• Teamwork and collaboration skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your previous work, demonstrating your creativity and ability to write engaging content
• Demonstrate your understanding of the company and its mission in your application materials

ATS Keywords: Copywriting, Content Marketing, B2B Marketing, German Language Proficiency, Teamwork, Creativity, Organization

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current hiring practices.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content management systems (e.g., WordPress, Drupal)
• Design and graphics tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the employee's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence
• Diversity and inclusion

Work Style:

• Dynamic and fast-paced environment
• Focus on results and continuous improvement
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating engaging content and driving results?
• Do you embrace continuous learning and professional growth?

ASSUMPTION: The company values diversity and inclusion, fostering a work environment where everyone can bring their unique perspectives and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the specific needs and preferences of various business clients
• Occasional overtime or weekend work to meet project demands
• Navigating a large, international organization with diverse teams and cultures

ASSUMPTION: While these challenges may present themselves, the company offers various resources and support to help employees succeed in their roles.

📈 Similar Roles Comparison

• Compared to other copywriting roles, this position focuses more on B2B marketing and requires a strong understanding of business clients' needs
• In the PropTech industry, this role offers the opportunity to work on innovative projects and drive change in the real estate sector
• Career progression may involve moving into management or specialized roles within the marketing department or other areas of the company

ASSUMPTION: The specific details of this role may vary depending on the company's current needs and the individual's skills and experiences.

📝 Sample Projects

• Developing a comprehensive brand guide for a new PropTech product launch
• Creating a series of targeted email campaigns to engage business clients and drive conversions
• Writing engaging content for a company blog, highlighting industry trends and thought leadership pieces

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary depending on the company's current needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the B2B marketing department?
• How does the company support the professional growth and development of its employees?
• What are the most challenging aspects of working in a fast-paced, international organization like AVIV Group?
• How does the company measure the success of its marketing campaigns and content strategies?
• What opportunities are there for collaboration and knowledge-sharing with other departments or teams within the company?

ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture. The specific questions asked during the interview may vary depending on the individual's interests and the company's hiring practices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AVIV Group career portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Provide examples of your previous work, demonstrating your creativity and ability to write engaging content
• Prepare for the interview by researching the company and its mission, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.