📌 Core Information
🔹 Job Title: Copywriter, Mainline Campaigns
🔹 Company: Crocs, Inc.
🔹 Location: Broomfield, Colorado, United States
🔹 Job Type: Hybrid (Collaborator - 4 days on-site)
🔹 Category: Corporate
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with flexible remote work
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market campaigns for Crocs brand
- Writing copy for various marketing channels (Social, Paid, Print, Onsite, Video, etc.)
- Collaborating with creative teams and global marketing
- Maintaining brand voice consistency
- Conceptual thinking and video script writing
ASSUMPTION: This role requires a strong understanding of global marketing trends and the ability to adapt copy to different regions and cultures.
📋 Key Responsibilities
✅ Write all copy required for campaigns for the Crocs brand, including retail, wholesale, digital, social media, product descriptions, and more.
✅ Maintain consistency of the Crocs brand voice on all channels.
✅ Collaborate with designers, social media, marketing, and creative teams on activation concepts and execution.
✅ Proofread and copy-edit all copy work related to your projects. Be proactive and anticipate details of a campaign.
✅ Support creative teams on additional duties, such as brainstorming, and legal searches.
✅ Assist the mainline and brand copywriters with miscellaneous projects as needed.
ASSUMPTION: This role may require occasional off-hours availability to support global teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, or any relevant Creative field.
Experience: 3-5 years of proven experience in direct-to-consumer product marketing copywriting; background in creative/advertising; fashion or footwear experience preferred; global experience a plus.
Required Skills:
- Strong command of English language, grammar, and advertising writing styles
- Strong understanding of social media trends and colloquialisms
- Ability to write short video/audio scripts and think conceptually about video ideas
- Experience in proofreading, copyediting a variety of business and marketing materials
- Ability to multitask and complete projects in a timely manner
- Attention to detail, organizational skills, and adaptability
- Outstanding written, communication, and presentation skills
- Portfolio demonstrates extraordinary creativity and thoughtful writing
- Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups and find the positive in all situations
- Willing communicator and collaborator
- Professional and enthusiastic approach to work and team
- Willing to accept and provide necessary critique and feedback
- Flexible availability during off-hours to support global teams on occasion
Preferred Skills:
- Fluency in additional languages
- Experience with global marketing campaigns
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and familiarity with marketing automation tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year
Benefits:
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short and long-term disability coverage
- Paid time off
- Employee assistance program
- 401k program with company match
- Additional voluntary benefits
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level copywriter role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Crocs, Inc. is a global leader in innovative, casual footwear, known for its iconic Classic Clog design.
Company Size: 5,001-10,000 employees. As a mid-sized company, Crocs offers a blend of structured processes and opportunities for individual growth.
Founded: 2002. Crocs was founded in Boulder, Colorado, and has since expanded to over 90 countries worldwide.
Company Description:
- Crocs, Inc. is dedicated to the future of comfort, offering innovative and stylish footwear for every season and age
- The company is committed to sustainable, transparent, and socially conscious business practices
- Crocs fosters an inclusive environment where everyone feels welcome and valued, with a "Come As You Are" philosophy
Company Specialties:
- Casual footwear design and manufacturing
- Global marketing and distribution
- Sustainability initiatives and socially conscious business practices
Company Website: http://www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong brand presence and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of creative expertise and practical experience in marketing copywriting.
Reporting Structure: The Copywriter will report directly to the Senior Copywriter or Creative Director and collaborate with various teams across the organization.
Work Arrangement: Hybrid (Collaborator - 4 days on-site). This role requires regular on-site collaboration with creative teams and global marketing.
Growth Opportunities:
- Potential advancement to Senior Copywriter or Creative Director roles
- Expansion into global marketing or brand management positions
- Opportunities to work on high-profile campaigns and collaborations
ASSUMPTION: Crocs, Inc. offers growth opportunities based on individual performance and the company's evolving needs.
🌍 Location & Work Environment
Office Type: Hybrid (Collaborator - 4 days on-site). The Broomfield office is the global headquarters for Crocs, Inc.
Office Location(s): 13601 Via Varra, Broomfield, CO 80020, US
Geographic Context:
- Broomfield is a suburb of Denver, Colorado, with a mix of urban and rural environments
- The area offers a high quality of life with access to outdoor recreation, cultural attractions, and a growing tech industry
- Colorado is known for its vibrant arts scene, diverse culinary offerings, and a strong sense of community
Work Schedule: Full-time (40 hours/week) with flexible scheduling. The work arrangement allows for a blend of on-site collaboration and remote work.
ASSUMPTION: The Broomfield office offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and creative team members
- Portfolio review and writing assignment
- Final interview with senior leadership
Key Assessment Areas:
- Writing samples and portfolio quality
- Cultural fit and alignment with Crocs' brand values
- Problem-solving skills and adaptability
- Understanding of global marketing trends and consumer behavior
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio with a diverse range of writing samples that demonstrate your creativity and versatility
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Research Crocs, Inc. and the footwear industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Copywriting, Marketing, Advertising, Brand Voice, Global Marketing, Social Media Trends, Colloquialisms, Video Scripts, Proofreading, Copyediting, Collaboration, Teamwork, Brand Management, Fashion, Footwear, Retail, Wholesale, Digital Marketing
ASSUMPTION: Crocs, Inc. uses an Applicant Tracking System (ATS) to manage job applications, and optimizing your resume with relevant keywords can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Proficiency in industry-standard creative and marketing tools is preferred for this role.
👔 Cultural Fit Considerations
Company Values:
- Come As You Are: Embrace and celebrate individuality and authenticity
- Comfort: Prioritize comfort in all aspects of the business, from products to work environment
- Innovation: Foster a culture of creativity and continuous improvement
- Sustainability: Commit to environmentally responsible practices and social responsibility
- Integrity: Uphold ethical standards and act with transparency and accountability
Work Style:
- Collaborative: Encourage open communication and teamwork
- Adaptable: Embrace change and adapt to new challenges and opportunities
- Creative: Foster a culture of innovation and continuous improvement
- Data-driven: Use data and analytics to inform decision-making and strategy
- Customer-focused: Prioritize customer needs and preferences in all aspects of the business
Self-Assessment Questions:
- How do you embody Crocs' "Come As You Are" philosophy in your personal and professional life?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome?
- How do you approach balancing creativity and data-driven decision-making in your work?
ASSUMPTION: Crocs, Inc. values candidates who align with their company values and work style, and who can bring a unique perspective to the team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to feedback and revisions from various stakeholders
- Working with global teams across different time zones
- Keeping up with industry trends and consumer behavior in a rapidly evolving market
- Balancing creativity and brand voice consistency across various marketing channels
ASSUMPTION: These challenges can be mitigated by strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a unique blend of creative and strategic responsibilities, with a focus on global marketing
- As a mid-sized company, Crocs, Inc. offers more opportunities for growth and advancement than smaller startups, but may have less bureaucracy than larger enterprises
- Career paths for copywriters in the fashion and footwear industry may differ from those in other sectors, with more emphasis on product-specific knowledge and industry trends
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a focus on global marketing.
📝 Sample Projects
- Developing a global marketing campaign for a new product launch, including copy for various marketing channels and regions
- Creating a seasonal marketing campaign that highlights Crocs' unique brand voice and product offerings
- Writing copy for a video series that showcases Crocs' commitment to sustainability and social responsibility
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the creative department?
- How does the company support work-life balance and employee well-being?
- What are the most challenging aspects of working on global marketing campaigns, and how does the company address them?
- How does the company foster a culture of innovation and continuous improvement?
- What opportunities are there for professional development and growth within the creative department?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio that showcases your creativity and versatility in copywriting
- Research Crocs, Inc. and the footwear industry to demonstrate your knowledge and enthusiasm for the role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
