Copywriter (Marketing)

📌 Core Information

🔹 Job Title: Copywriter (Marketing)

🔹 Company: True North Custom

🔹 Location: Remote (US only)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging copy for various digital marketing channels
• Collaborating with designers and stakeholders to understand and interpret goals and KPIs
• Researching specific health conditions, treatments, and patient journeys
• Staying up-to-date with marketing trends and best practices

ASSUMPTION: This role requires a strong understanding of digital marketing principles and a passion for healthcare to create accurate, informative, and empathetic copy that resonates with patients and drives desired actions.

📋 Key Responsibilities

✅ Work collaboratively with designers to create conceptual ideas and execute high-quality content and visuals across diverse healthcare marketing channels and campaigns

✅ Collaborate with account managers, designers, data analysts, and healthcare client stakeholders to understand and interpret goals and KPIs into copy

✅ Research specific health conditions, treatments, and patient journeys to create accurate and informative copy

✅ Craft clear, concise, and empathetic copy that resonates with patients and drives desired actions (e.g., booking appointments, downloading resources)

✅ Ensure all copy adheres to brand voice and healthcare regulations (e.g., HIPAA)

✅ Stay up-to-date on the latest marketing trends and best practices

ASSUMPTION: The copywriter will be responsible for creating engaging and accurate copy across various digital marketing channels to educate, engage, and convert patients for healthcare clients. They will work closely with designers, stakeholders, and conduct thorough research to ensure all copy meets brand standards and healthcare regulations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: Minimum 2+ years of experience writing copy for marketing or a related field, with agency experience preferred

Required Skills:

• Proven ability to write clear, concise copy
• Strong understanding of digital marketing principles and best practices
• Excellent research and information synthesis skills
• Strong communication and collaboration skills
• Passion for healthcare and a genuine desire to improve patient outcomes

Preferred Skills:

• Knowledge of SEO best practices for healthcare websites
• Experience with A/B testing and data analysis

ASSUMPTION: The ideal candidate will have a minimum of 2 years of experience in marketing copywriting, preferably in an agency setting. Strong understanding of digital marketing principles, excellent research skills, and a passion for healthcare are essential.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on industry standards for a mid-level marketing copywriter with 2-5 years of experience)

Benefits:

• Competitive health and welfare benefits, including medical, dental, vision, supplemental life insurance, and up to 1% matching 401(k)
• Unlimited PTO and sick time
• Flexible work schedules and 100% remote-work environment
• Competitive compensation
• Customer-centric culture embracing excellence, urgency, diversity, creativity, and open communication
• Collaborative environment that fosters mutual respect and enhanced results
• Cultivation of team talent and abilities
• Encouragement of new ideas and perspectives from every member of the team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing copywriter with 2-5 years of experience. The benefits package is competitive and includes health insurance, retirement savings, and flexible work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on healthcare marketing

Company Size: 51-200 employees (mid-size agency)

Founded: 1988, with over 30 years of experience in the industry

Company Description:

• True North Agency provides strategic marketing solutions for healthcare clients nationwide
• Using custom content in digital, print, and online campaigns, they target audiences through advanced analytics and strategic marketing messages designed to move readers into action
• The agency is committed to guiding healthcare marketers through the industry's ever-evolving landscape, combining data-backed decisions with creative excellence to elevate healthcare brands and illuminate solutions to complex problems

Company Specialties:

• Marketing Strategy
• Custom/Branded Content
• Publishing
• Content Marketing
• Digital Marketing
• Marketing Campaigns
• Hospital Marketing

Company Website: https://www.truenorthagency.com

ASSUMPTION: True North Agency is a well-established marketing agency with a strong focus on the healthcare industry. They offer a comprehensive range of marketing services and have a proven track record of success in the industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The copywriter will report directly to the Creative Director or a similar role within the agency's creative department

Work Arrangement: 100% remote, with the requirement to work US hours

Growth Opportunities:

• Potential to advance to a senior copywriter or management role with experience and proven performance
• Opportunities to work on a diverse range of healthcare marketing campaigns and clients
• Chance to collaborate with and learn from experienced designers, strategists, and other marketing professionals

ASSUMPTION: This role offers opportunities for career growth and development within the agency's creative department. With experience and strong performance, the copywriter may advance to a senior role or take on management responsibilities.

🌍 Location & Work Environment

Office Type: Remote (100% remote work environment)

Office Location(s): Remote (US only)

Geographic Context:

• The role requires the copywriter to work US hours and be based in the United States
• True North Agency is headquartered in Chattanooga, Tennessee, with a customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication

Work Schedule: Full-time (40 hours per week), with flexible work schedules and unlimited PTO

ASSUMPTION: The remote work environment offers flexibility and work-life balance, with the requirement to work US hours and be based in the United States. The company's customer-centric culture fosters mutual respect and enhanced results.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• Creative challenge or writing test to assess copywriting skills
• Final round interview with the Creative Director or a similar role within the creative department

Key Assessment Areas:

• Writing samples and portfolio
• Understanding of digital marketing principles and best practices
• Research skills and attention to detail
• Cultural fit and alignment with True North Agency's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or writing samples showcasing your copywriting skills
• Prepare for creative challenges or writing tests during the interview process
• Research True North Agency's clients, services, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Marketing Copywriter, Digital Marketing, Healthcare Marketing, SEO, A/B Testing, Data Analysis, Collaboration, Communication, Patient-Centric, HIPAA

ASSUMPTION: The application process may include a creative challenge or writing test to assess the candidate's copywriting skills. Researching the company and its clients will help demonstrate the candidate's enthusiasm and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, JIRA)
• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The copywriter will be expected to use various tools and technologies to create, manage, and optimize marketing content for various digital channels. Familiarity with these tools is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of work
• Urgency: Acting swiftly and decisively to meet deadlines and client expectations
• Diversity: Embracing and leveraging the unique perspectives and experiences of team members
• Creativity: Encouraging innovation and thinking outside the box
• Open Communication: Fostering a transparent and collaborative work environment

Work Style:

• Customer-centric: Focusing on the needs and preferences of healthcare clients and patients
• Collaborative: Working closely with designers, stakeholders, and other team members to achieve common goals
• Adaptable: Embracing change and adjusting to new tools, technologies, and processes
• Results-driven: Focusing on outcomes and continuous improvement

Self-Assessment Questions:

• How do your personal values align with True North Agency's core values (excellence, urgency, diversity, creativity, open communication)?
• Describe a time when you had to adapt to a significant change in your work environment or processes. How did you handle it, and what was the outcome?
• How do you approach collaboration with designers, stakeholders, and other team members to ensure that the final product meets the client's needs and expectations?

ASSUMPTION: True North Agency values a customer-centric, collaborative, and adaptable work style. Candidates should assess their personal values and work style to ensure a strong fit with the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely with a distributed team and maintaining productivity
• Keeping up-to-date with industry trends and best practices in digital marketing and healthcare regulations
• Adapting to changes in client needs, marketing strategies, or healthcare regulations

ASSUMPTION: The copywriter may face challenges in managing multiple projects, working remotely, and staying current with industry trends and regulations. Strong time management, communication, and adaptability skills will be essential to succeed in this role.

📈 Similar Roles Comparison

• Unlike other marketing copywriter roles, this position focuses specifically on the healthcare industry and requires a strong understanding of healthcare marketing principles and regulations
• True North Agency is a mid-size agency with a customer-centric culture, offering opportunities for growth and development within the creative department
• This role may require more research and attention to detail than other marketing copywriter positions, as the copywriter will need to ensure all content is accurate, informative, and compliant with healthcare regulations

ASSUMPTION: This role differs from other marketing copywriter positions in its focus on the healthcare industry and the requirement for strong research and attention to detail. The mid-size agency offers opportunities for growth and development within the creative department.

📝 Sample Projects

• Developing a social media campaign to raise awareness and drive patient acquisition for a new healthcare service
• Creating a series of blog posts and landing pages to educate patients about a specific health condition and its treatment options
• Writing engaging email content to nurture patient relationships and encourage patient education and engagement

ASSUMPTION: These sample projects illustrate the range of copywriting tasks the candidate may encounter in this role, from raising awareness and driving patient acquisition to educating patients and nurturing relationships.

❓ Key Questions to Ask During Interview

• Can you describe a recent marketing campaign that the agency has worked on, and what was your role in its success?
• How does the agency ensure that its copy remains accurate, informative, and compliant with healthcare regulations?
• What opportunities are there for professional growth and development within the creative department?
• How does the agency foster a collaborative and customer-centric work environment?
• Can you provide an example of a time when the agency had to adapt to a significant change in a client's needs or marketing strategy? How did the team handle it, and what was the outcome?

ASSUMPTION: These interview questions will help the candidate understand the agency's work environment, culture, and expectations for the role. They will also provide insight into the agency's approach to collaboration, customer-centricity, and adaptability.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or writing samples showcasing your copywriting skills
• Research True North Agency's clients, services, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.