📌 Core Information
🔹 Job Title: CopyWriter & Marketing Specialist (Remote)
🔹 Company: Coco Mercado (YC19)
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content for Coco Wallet and Coco Mercado
- Executing content and communication strategies across various platforms
- Collaborating with the marketing team to drive campaigns
- Proposing and executing creative campaign ideas
ASSUMPTION: This role requires a strong focus on the Venezuelan audience and a deep understanding of their preferences and behaviors.
📋 Key Responsibilities
✅ Redact and develop content for various platforms, including:
- Social media, email marketing, paid ads, push notifications, SMS, and WhatsApp
- Websites, landings, seasonal campaigns, and automations
✅ Propose and execute creative campaign ideas focused on acquisition, retention, and loyalty
✅ Develop and maintain the Brand Voice Guide for Coco
✅ Coordinate and concept content with influencers and brand allies (guidelines, ideas, narrative structure)
✅ Support the design and execution of the monthly communication plan in conjunction with design
✅ Support the production of audiovisual campaigns (scripts, key pieces, briefs)
✅ Propose and activate corporate social responsibility initiatives with allied foundations
✅ Collaborate actively with the team to generate ideas for contests, promotions, and memorable brand experiences
✅ Create content from the team's experience (reels, stories, lives, behind-the-scenes)
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, or a related field
Experience: 2-5 years of experience in creative and strategic content writing
Required Skills:
- Profound knowledge of the Venezuelan audience (both inside and outside the country)
- Impeccable spelling and grammar (obsessive level)
- Proficient in G Suite (Docs, Sheets, Slides)
- Proficient in CRM and email marketing tools (e.g., Mailchimp, Klaviyo, RD Station)
Preferred Skills:
- Experience with audiovisual production
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the Latin American market and familiarity with Venezuelan culture will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (Based on experience and market standards for remote roles in the US)
Benefits:
- Opportunity to work with two expanding brands with a clear purpose
- Collaborative, dynamic team environment with no room for boredom
- Creative freedom with a focus on real impact
- Projects that reach thousands of Venezuelans inside and outside the country
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market standards for remote roles in the US. Actual compensation may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech and E-commerce
Company Size: Small (3 employees)
Founded: 2019 (Y Combinator Winter 2019 batch)
Company Description:
- Coco Mercado is a fintech startup focused on providing financial services to the Venezuelan community, both inside and outside the country
- The company aims to empower Venezuelans by offering accessible and innovative financial solutions
- Coco Mercado operates two main brands: Coco Wallet, a mobile money app, and Coco Mercado, an e-commerce platform
Company Specialties:
- Mobile money and financial services
- E-commerce and online marketplaces
- Fintech and financial technology
Company Website: cocomercado.com
ASSUMPTION: Coco Mercado is a young, fast-growing company with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-level marketing and communications professional
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote (100%) with flexible scheduling
Growth Opportunities:
- Potential career progression into senior marketing roles as the company grows
- Opportunities to gain experience in various aspects of marketing and communications
- Chance to work on high-impact projects that reach a large audience
ASSUMPTION: This role offers significant growth potential for the right candidate, as Coco Mercado is a young and rapidly expanding company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): New York, NY, USA
Geographic Context:
- The role is based in New York but can be performed remotely from anywhere
- The target audience for Coco Mercado's services is primarily based in Venezuela
- The company operates in both the Venezuelan and US markets
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Cultural fit and understanding of the Venezuelan audience
- Writing and communication skills
- Creativity and strategic thinking
- Organizational skills and ability to manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your experience with the Venezuelan audience and your skills in creative and strategic content writing
- Provide examples of your previous work that demonstrate your ability to develop engaging content for various platforms
- Be prepared to discuss your understanding of the Venezuelan market and your ideas for driving campaigns and initiatives
ATS Keywords: Copywriting, Marketing Strategy, Content Creation, Social Media, Email Marketing, Brand Voice, Influencer Coordination, Campaign Development, Audiovisual Production, Corporate Social Responsibility, Team Collaboration, Organization, Execution, Consumer Understanding, G Suite, CRM Tools
ASSUMPTION: The application process for this role is likely to be competitive, as Coco Mercado is a well-regarded fintech startup with a strong focus on innovation and customer-centricity.
🛠️ Tools & Technologies
- G Suite (Docs, Sheets, Slides)
- CRM and email marketing tools (e.g., Mailchimp, Klaviyo, RD Station)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Audiovisual production tools (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
Work Style:
- Remote and flexible work arrangements
- Fast-paced and dynamic environment
- Strong focus on creativity and strategic thinking
Self-Assessment Questions:
- Do you have a deep understanding of the Venezuelan audience and their preferences?
- Are you comfortable working in a remote, fast-paced environment?
- Do you have strong organizational skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who are passionate about the Venezuelan community and have a strong desire to empower them through innovative financial services are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working remotely and maintaining a strong connection with the team
- Developing content that resonates with a diverse and sometimes challenging audience
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to work on high-impact projects and contribute to a growing fintech startup.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Content Strategist position, but with a stronger focus on the Venezuelan audience and the unique challenges of operating in the Venezuelan market
- Unlike some marketing roles, this position requires a deep understanding of the target audience and their cultural nuances
- Career progression in this role may lead to senior marketing positions or other leadership roles within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and communications within the fintech industry and the Venezuelan market.
📝 Sample Projects
- Developing a social media campaign to promote a new financial service targeted at Venezuelan immigrants in the US
- Creating a series of blog posts and articles that educate Venezuelans about financial literacy and empowerment
- Designing and executing an email marketing campaign to drive user engagement and retention for Coco Wallet
ASSUMPTION: The specific projects assigned to this role may vary depending on the company's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for expansion and growth in the coming years?
- How does the team collaborate and communicate in a remote work environment?
- What are the biggest challenges facing the company in the current market, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your experience with the Venezuelan audience and your skills in creative and strategic content writing
- Provide examples of your previous work that demonstrate your ability to develop engaging content for various platforms
- Prepare for the interview by researching the company and its mission, and by thinking about how your skills and experience align with the role's requirements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
