Copywriter Mid-Senior Level

📌 Core Information 🔹 Job Title: Copywriter Mid-Senior Level 🔹 Company: Astro 🔹 Location: All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, 57000, MY 🔹 Job Type: Full-Time 🔹 Category: Entertainment Providers 🔹 Date Posted: June 5, 2025 🔹 Experience Level: Mid-Senior Level (5-10 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing compelling, original, and emotionally resonant copy for 360° campaigns. - Crafting narratives that reflect cultural nuances and character-driven storytelling. - Ensuring brand voice and tone consistency across all communication channels. - Collaborating with multiple teams and leading creative brainstorms. - Managing multiple projects with differing deadlines and priorities.

ASSUMPTION: This role requires a strong command of both Malay and English for idea and concept writing, with a focus on scriptwriting for branded TV commercials.

📋 Key Responsibilities ✅ Develop compelling, original, and emotionally resonant copy for 360° campaigns. ✅ Craft narratives that reflect cultural nuances and character-driven storytelling. ✅ Ensure brand voice and tone consistency across all communication channels. ✅ Capable of working across a variety of formats, from punchy headlines to long-form scripts and manifestos. ✅ Understand and able to translate insights into strong creative directions. ✅ Strong understanding of brand positioning and messaging strategies to achieve business goals. ✅ Interpret and simplify complex briefs into emotionally intelligent ideas that serve brand purpose. ✅ Experience in reframing or rebuilding brand perception through narrative. ✅ A great team player, leading by example in creative brainstorms, reviews, and collaborative sessions with multiple teams. ✅ Able to receive and provide constructive feedback to maintain high creative standards within the team. ✅ Confident in presenting ideas, scripts, and rationale to clients. ✅ Ability to interpret client feedback without compromising creative integrity. ✅ Build trust with clients by understanding their brand voice, challenges, and goals. ✅ Handle multiple projects with differing deadlines, prioritizing workload efficiently. ✅ Collaborate cross-functionally with creative, production, and business development teams. ✅ Ensure timely delivery of high-quality work at every stage, from concept to final execution. ✅ Stay current with international and local films & series, pop culture, trends, language evolution, and industry shifts. ✅ Use cultural relevance to keep ideas fresh and audience-appropriate. ✅ Actively research competitive work and new storytelling techniques. ✅ Generate big ideas with campaign potential, not just one-off executions. ✅ Think visually as well as verbally, strong partnership skills with art directors and designers. ✅ Translate insights into original, bold, and meaningful concepts.

ASSUMPTION: This role requires a strategic thinker who delivers across various media and knows how to sell their ideas and present with confidence.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Communications, English, Creative Writing, or a related discipline).

Experience: 5-10 years of experience in copywriting, with a focus on advertising agency experience preferred.

Required Skills:

• Strong writing skills with a command of language, tone, rhythm, and emotional nuance.
• Versatile in adapting style across different brands, audiences, and platforms.
• Skilled in writing TV scripts, short films, taglines, manifestos, and long-copy pieces.
• Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams and personalities.
• Receptive to feedback and open to building on others’ ideas.
• Inspires confidence and clarity in presentations, both internally and externally.
• Able to connect brand goals with audience insights to craft meaningful messaging.
• Understands marketing funnels, brand architecture, and the customer journey.
• Organized, detail-oriented, and able to manage competing deadlines.
• Reliable in fast-paced, high-stakes environments.
• Able to evaluate creative work based on objectives, not just aesthetics.
• Reads between the lines of briefs and feedback to uncover what’s truly needed.
• Knows how to measure effectiveness of content and iterate accordingly.
• Comfortable shifting between clients, industries, and tone of voice.
• Resilient under pressure and open to evolving ideas during creative development.
• Quick to adapt to new technologies, tools, and content formats.

Preferred Skills:

• Experience in an advertising agency.
• Fluency in Malay and English.

ASSUMPTION: While not explicitly stated, proficiency in using relevant software (e.g., Microsoft Office Suite, Adobe Creative Cloud) and familiarity with industry-standard practices are expected.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level copywriter in Kuala Lumpur, the estimated salary range is RM 120,000 - RM 180,000 per annum (approximately USD 28,000 - USD 42,000).

Benefits:

• Opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.
• Vibrant and energetic office culture.

Working Hours: Full-time, with standard office hours (9:00 AM - 6:00 PM, Monday - Friday) and flexibility for project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights 🔍 Company Context

Industry: Entertainment Providers. Astro is Malaysia’s leading content and entertainment company, serving 5.6 million homes, 8,000 enterprises, 17.5 million weekly radio listeners, 14.0 million digital monthly unique visitors, and 3.2 million shoppers across its TV, radio, digital, and commerce platforms.

Company Size: Large (1,001-5,000 employees). This size offers opportunities for career growth and diverse project exposure but may also have more competition for promotions and resources.

Founded: Astro Malaysia Holdings Berhad was established in 2001 and has since grown to become a significant player in the Malaysian entertainment industry.

Company Description:

• Astro offers a wide range of content and entertainment services, including satellite television, radio, digital platforms, and e-commerce.
• The company caters to a diverse audience, providing content in multiple languages and genres.
• Astro is committed to fostering an inclusive work environment that embraces differences and promotes creativity and innovation.

Company Specialties:

• Home Satellite Television
• Content
• Consumer Digital
• Streaming
• E-Commerce
• Esports
• Radio
• Digital Media
• and Production

Company Website: http://www.astro.com.my/careers

ASSUMPTION: Astro's diverse range of services and content offerings provide ample opportunities for copywriters to work on various projects and gain experience across different media.

📊 Role Analysis

Career Level: Mid-Senior Level. This role offers an opportunity for experienced copywriters to apply their skills and grow within the company.

Reporting Structure: This role reports directly to the Creative Director and collaborates with various teams, including art directors, designers, production teams, and business development teams.

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future. This role requires regular on-site presence for collaboration and creative brainstorming sessions.

Growth Opportunities:

• Career advancement within the company, such as promotion to Senior Copywriter or Creative Director.
• Expanding skillset by working on diverse projects and learning from experienced team members.
• Opportunities to lead creative projects and mentor junior team members.

ASSUMPTION: This role offers growth opportunities for experienced copywriters looking to advance their careers in a dynamic and creative environment.

🌍 Location & Work Environment

Office Type: Corporate office with a vibrant and energetic culture.

Office Location(s): All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, 57000, MY

Geographic Context:

• Kuala Lumpur is a bustling city with a mix of modern and traditional elements, offering a wide range of dining, entertainment, and cultural experiences.
• The office is located in the Technology Park Malaysia, providing easy access to public transportation and amenities.
• The area is surrounded by lush greenery and recreational facilities, promoting a healthy work-life balance.

Work Schedule: Standard office hours with flexibility for project deadlines and the possibility of overtime during peak periods.

ASSUMPTION: The office environment at Astro fosters creativity and collaboration, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Creative test or case study presentation
• Final interview with the Creative Director and other team members

Key Assessment Areas:

• Creativity and originality in writing samples
• Understanding of brand voice and tone
• Ability to think strategically and translate insights into strong creative directions
• Communication and interpersonal skills
• Adaptability and resilience under pressure

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your best work, showcasing your versatility and creativity in various formats.
• Prepare for the creative test or case study presentation by researching Astro's brand and recent campaigns.
• Practice presenting your ideas confidently and be ready to explain your creative process and rationale.

ATS Keywords: Copywriter, Mid-Senior Level, Creative Direction, Scriptwriting, Brand Positioning, Narrative Development, Client Management, Content Creation, Team Leadership, Cultural Relevance, Brand Voice, Tone of Voice, Storytelling, Conceptualization, Project Management, Time Management, Analytical Skills, Adaptability

ASSUMPTION: Astro's recruitment process is designed to assess candidates' creative skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: While not explicitly stated, proficiency in using industry-standard software and tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Excellence

Work Style:

• Creative and energetic
• Collaborative and team-oriented
• Adaptable and resilient
• Strategic and analytical

Self-Assessment Questions:

• Do you thrive in a creative and energetic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Can you adapt your writing style to match different brand voices and tones?
• Are you able to think strategically and translate insights into strong creative directions?
• Do you have experience working with clients and interpreting their feedback?

ASSUMPTION: Astro values candidates who align with their company values and can contribute to their vibrant and energetic office culture.

⚠️ Potential Challenges

• Managing multiple projects with differing deadlines and priorities
• Working in a fast-paced, high-stakes environment
• Adapting to new technologies, tools, and content formats
• Competing with other talented copywriters for career advancement opportunities

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to junior copywriter roles, this position offers more responsibility, strategic input, and opportunities for career growth.
• Unlike senior copywriter roles, this position may require more hands-on writing and less focus on strategic direction and team leadership.
• Career progression from this role could lead to senior copywriter or creative director positions, with increased strategic input and team leadership responsibilities.

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing an ideal fit for experienced copywriters looking to advance their careers in a dynamic and creative environment.

📝 Sample Projects

• Developing a brand voice and tone guide for a new product launch
• Writing a series of TV commercial scripts for an existing brand campaign
• Creating a long-form manifesto for a social responsibility initiative

ASSUMPTION: These sample projects demonstrate the range of writing tasks and creative challenges that copywriters at Astro may encounter.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Astro support the growth and development of its copywriters?
• What is the company culture like, and how does this role contribute to it?
• What are the key priorities for this role in the first 90 days?
• How does Astro measure the success of its copywriting efforts, and what metrics are most important?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio of your best work, showcasing your versatility and creativity in various formats.
• Practice presenting your ideas confidently and be ready to explain your creative process and rationale.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.