COPYWRITER (Mid-Sr. Level)

📌 Core Information

🔹 Job Title: COPYWRITER (Mid-Sr. Level)

🔹 Company: Drake Cooper

🔹 Location: Boise, Idaho, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior Level (3+ years)

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Developing big-picture campaign ideas and concepts for clients across various channels
• Crafting compelling, on-brand social content and narratives
• Collaborating with designers, art directors, media, and producers to bring ideas to life
• Editing and updating content based on feedback from internal teams or clients
• Offering guidance and support to junior copywriters and production artists

ASSUMPTION: This role requires a strong background in campaign development and a knack for storytelling. It's ideal for someone who can adapt their tone and style to fit different platforms and connect with people emotionally.

📋 Key Responsibilities

✅ Concept, write, and help produce standout campaigns and content that deliver results

✅ Craft sharp, persuasive copy for print, digital, social, video, audio, and more, adapting tone and style to fit each platform

✅ Translate marketing strategies into smart, creative concepts that genuinely connect with people

✅ Recognize what makes a brand or product stand out to current and potential clients

✅ Tap into emotions and behavior to leverage meaningful insights that drive compelling work

✅ Keep an eye on culture, industry trends, and what’s working creatively in the world around you

✅ Don’t settle for “expected.” Push boundaries, challenge norms, and bring fresh energy to everything you do

✅ Align your work with the goals, objectives, and direction set by the strategy and account teams, partnering with both teams throughout the process

✅ Carefully review and edit your copy for clarity, grammar, and accuracy

✅ Collaborate with designers, art directors, media, and producers to bring ideas to life

✅ Edit and update content based on feedback, whether it’s internal or from a client

✅ Communicate, respond to feedback promptly, and work with outside vendors or partners when needed to complete projects

✅ Offer guidance and support to junior copywriters, content creators, and production artists as they grow in their roles

ASSUMPTION: This role requires strong communication, collaboration, and adaptability skills. The ideal candidate will be comfortable presenting ideas and giving/receiving feedback.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)

Experience: 3+ years of advertising agency experience

Required Skills:

• Proven ability to write for multiple channels: print, digital, social, video, email, OOH, etc.
• Comfortable with campaign/platform concepting and ideation, not just written execution
• Comfortable presenting ideas and work to internal teams or clients
• Ability to give and receive feedback constructively
• Strong portfolio showcasing a range of creative work across media, including campaigns, digital content, social, video scripts, etc.

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello, Jira)
• Familiarity with SEO best practices
• Knowledge of design software (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Candidates should have a strong background in advertising and be comfortable working in a fast-paced, collaborative environment.

💰 Compensation & Benefits

Salary Range: $65,000 - $175,000 (depending on location and experience level)

Benefits:

• 100% Employee Owned
• Profit Sharing
• Paid Parking at our office locations
• 401(k) plan with a match
• Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance
• A generous time off program including family leaves and volunteer work
• Great clients!!

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level copywriter roles in the United States. Actual compensation may vary based on individual factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (100% employee-owned)

Founded: 1978

Company Description:

• Drake Cooper is an advertising agency that builds brands for the ambitious
• Works with clients around the country, specializing in mid-sized brands
• Known for its collaborative work style and high client retention rate

Company Specialties:

• Advertising
• Marketing
• Travel and tourism
• Healthcare
• Outdoor recreation
• Retail
• Gaming
• Food and beverage
• Technology
• Government and public sector
• Real estate

Company Website: http://www.drakecooper.com

ASSUMPTION: Drake Cooper is an independent, employee-owned agency with a strong focus on collaboration and client satisfaction. They work primarily with mid-sized brands and have a diverse range of specialties.

📊 Role Analysis

Career Level: Mid-Senior Level (3-7 years of experience)

Reporting Structure: Reports directly to the Creative Director

Work Arrangement: Remote (Telecommuting) with occasional on-site collaboration

Growth Opportunities:

• Potential to move into a leadership role (e.g., Senior Copywriter, Creative Director)
• Chance to work on a variety of clients and projects, gaining diverse experience
• Opportunity to mentor junior copywriters and production artists

ASSUMPTION: This role offers opportunities for career growth and development within the creative department and the agency as a whole.

🌍 Location & Work Environment

Office Type: Creative agency office with a collaborative work environment

Office Location(s): Boise, Idaho (with remote work options)

Geographic Context:

• Boise is the capital and most populous city in Idaho, with a population of over 228,000
• Known for its outdoor recreation, cultural attractions, and growing tech industry
• Offers a high quality of life with a low cost of living compared to other major U.S. cities

Work Schedule: Full-time (40 hours/week) with flexible scheduling and occasional on-site collaboration

ASSUMPTION: Boise offers a unique blend of urban and outdoor living, with a vibrant cultural scene and a strong sense of community. The work environment at Drake Cooper is collaborative and creative, with a focus on employee ownership and satisfaction.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Creative Director
• In-person or virtual portfolio presentation and interview with the Creative Director and other team members
• Final interview with the President or another senior leader

Key Assessment Areas:

• Portfolio quality and diversity
• Writing samples and style
• Creativity and concepting skills
• Communication and presentation skills
• Cultural fit and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Create a diverse portfolio showcasing your best work across various channels and platforms
• Prepare for the portfolio presentation by practicing your delivery and anticipating questions about your creative process
• Research Drake Cooper and their clients to demonstrate your understanding of the agency and its work

ATS Keywords: Copywriter, Advertising Agency, Campaign Development, Social Content, Creative Concepts, Editing, Collaboration, Feedback, Presentation Skills, Brand Recognition, Cultural Awareness, Emotional Insight, Adaptability, Persuasive Writing, Content Creation, Media Knowledge

ASSUMPTION: The interview process at Drake Cooper is designed to assess your creative skills, cultural fit, and ability to collaborate effectively with the team. Be prepared to discuss your portfolio in detail and provide examples of your creative process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Design software (e.g., Sketch, Figma)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful for certain aspects of the role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Accountability
• Fun

Work Style:

• Collaborative
• Creative
• Adaptable
• Detail-oriented
• Results-driven

Self-Assessment Questions:

• Do I thrive in a collaborative, creative environment?
• Am I comfortable giving and receiving feedback?
• Can I adapt my writing style to fit different platforms and brands?
• Do I have a strong portfolio showcasing my creative work?

ASSUMPTION: Drake Cooper values collaboration, creativity, and a strong work ethic. Candidates should be comfortable working in a team environment and be open to feedback and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to different brand voices and styles
• Working remotely and maintaining productivity
• Keeping up with industry trends and best practices

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike some agencies, Drake Cooper focuses primarily on mid-sized brands, offering a unique opportunity to work on a diverse range of clients
• Drake Cooper's collaborative work style sets it apart from other agencies, with a strong emphasis on employee ownership and satisfaction
• Career growth opportunities at Drake Cooper may be more limited than at larger agencies, but the agency's focus on employee development and mentorship can help offset this

ASSUMPTION: Drake Cooper offers a unique blend of opportunities and challenges compared to other advertising agencies, with a focus on mid-sized brands and a collaborative work style.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new product launch, including print, digital, social, and video components
• Creating a series of engaging social media posts for a client's rebranding initiative
• Writing a persuasive script for a client's television commercial, highlighting the unique features and benefits of their product or service

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges a copywriter at Drake Cooper might face.

❓ Key Questions to Ask During Interview

• Can you describe the creative process at Drake Cooper and how copywriters fit into it?
• How does Drake Cooper support the professional development and growth of its copywriters?
• What is the typical team structure for copywriters at Drake Cooper, and how do they collaborate with other departments?
• How does Drake Cooper approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most challenging and rewarding aspects of working as a copywriter at Drake Cooper?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture at Drake Cooper.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a diverse portfolio showcasing your best work across various channels and platforms
• Practice your portfolio presentation and anticipate questions about your creative process
• Research Drake Cooper and their clients to demonstrate your understanding of the agency and its work
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.