🔹 Job Title: Copywriter, MWC25 Doha
🔹 Company: GSMA
🔹 Location: London, United Kingdom (Hybrid)
🔹 Job Type: Umbrella Contractor (Inside IR35)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid working
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of regional content trends and channels, particularly for the Middle East and North Africa (MENA) audience.
✅ Understand regional content trends and channels, and help the team learn about key communication differences to a MENA audience
✅ Work with the Sales Team, Marketing Directors, and Business Partners to unlock the business value of content, collaborating with them on the copy needed to achieve their short and long-term objectives
✅ Create both long and short form copy and messaging collateral (messaging matrix, style guide, etc.) for email, social, video, and web channels
✅ Bring a fresh but premium tone to our corporate content
✅ Create and manage original, persuasive, and conceptually compelling work for a variety of campaigns and internal stakeholders
✅ Listen to and respond to briefs, question where there are gaps, and show initiative in researching information to support the brief, including speaking with stakeholders and desk research
✅ Be happy to create functional, hard-working copy and be comfortable amending, revising, or redeveloping copy in response to feedback
ASSUMPTION: This role may require working on tight deadlines and managing multiple projects simultaneously.
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: Extensive agency-side experience or working for a B2B or event brand in the area of copywriting
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in the English language is required for this role.
Salary Range: £45,000 - £55,000 per annum (pro-rated for the contract duration)
Benefits:
Working Hours: Full-time (37.5 hours per week) with flexible working hours and remote working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a copywriter with 5-10 years of experience in the United Kingdom.
Industry: The GSMA is a global organization unifying the mobile ecosystem to discover, develop, and deliver innovation foundational to positive business environments and societal change. They operate through three main pillars: Connectivity for Good, Industry Solutions, and Events.
Company Size: The GSMA has 501-1,000 employees globally, with the London office being one of their main hubs.
Founded: The GSMA was founded in 1995, with its headquarters located in London, United Kingdom.
Company Description:
Company Specialties:
Company Website: gsma.com
ASSUMPTION: The GSMA is a global organization with a significant presence in the mobile industry, making it an attractive employer for professionals seeking to make an impact in the sector.
Career Level: This role is suitable for an experienced copywriter looking to take on a challenging and impactful project with a global organization.
Reporting Structure: The Copywriter will report directly to the Editorial Director and collaborate with various teams, including the Brand and Content Team, Sales Team, and Marketing Directors.
Work Arrangement: This role offers a hybrid working arrangement, with on-site work required for certain events and projects.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work on a high-profile event and gain experience in B2B communications and event marketing.
Office Type: The GSMA's London office is a modern, architect-designed space that fosters collaboration and creativity.
Office Location(s): 1 Angel Lane, London, United Kingdom
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the option to work remotely.
ASSUMPTION: The GSMA's London office provides a dynamic and stimulating work environment designed to enable employees to flourish.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B communications, copywriting, brand storytelling, tone of voice development, content creation, cultural relevance, collaboration, project management, research, editing, visual asset creation, video scriptwriting, podcast experience, SEO optimization, audience understanding, deadline management
ASSUMPTION: The GSMA's recruitment process is thorough and designed to assess candidates' skills, cultural fit, and alignment with the organization's values.
ASSUMPTION: The GSMA provides the necessary tools and technologies for their employees to perform their jobs effectively.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The GSMA values diversity, equity, and inclusion, and they actively encourage applications from all demographics.
ASSUMPTION: These challenges are inherent to working in a global organization on high-profile events and projects.
ASSUMPTION: This role offers a unique opportunity to work on a high-profile event and gain experience in B2B communications and event marketing.
ASSUMPTION: These sample projects are representative of the types of tasks the Copywriter will be expected to perform for the MWC25 Doha event.
ASSUMPTION: Asking these questions will help candidates better understand the role, the organization, and the work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.