📌 Core Information
🔹 Job Title: Copywriter - Orange Apron Media
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing new copy for web and traditional print channels
- Ensuring accuracy, editorial consistency, and correct brand positioning
- Collaborating with various teams to deliver seamless solutions
- Managing multiple projects and meeting deadlines
ASSUMPTION: This role requires strong creative problem-solving skills and the ability to work well with diverse teams to meet project deadlines.
📋 Key Responsibilities
✅ Writes and proofreads promotional, editorial, and/or product copy for all assigned categories and media channels
✅ Ensures copy adheres to corporate, federal, and state regulations
✅ Negotiates with marketing and merchants on focus and content to promote and protect The Home Depot brand
✅ Exhibits strong project management skills to meet deadlines
✅ Provides analytical and problem-solving skills to help improve process
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 3+ years of experience in copywriting across various mediums
Required Skills:
- Excellent written and verbal communication skills
- Strong project management skills
- Ability to work well under pressure and meet deadlines
- Proficiency in Mac OS, Microsoft Office, and InDesign or similar DTP program
Preferred Skills:
- Experience in a retail environment working with a team of designers and production specialists
- Working knowledge of CMS/editing software, Adobe CS, HTML5, JavaScript, Flash, and other emerging platforms
- Well-developed communication skills including ability to articulate creative concepts and rationale for clients and team
- Competent in strategic brainstorming, campaign development, and creative brief execution
- Ability to work on multiple projects simultaneously, self-manage workload, and prioritize deadlines
- Attention to detail in a fast-paced environment. Problem-solving and decision-making skills
- Adaptability to changes in process, technology, strategy
ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for an intermediate copywriter role in Atlanta)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discount on Home Depot purchases
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Home Improvement)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1979
Company Description:
- World's largest home improvement specialty retailer
- Operates over 2,300 retail stores in the US, Canada, Mexico, and Puerto Rico
- Focuses on providing exceptional customer service and building strong customer relationships
Company Specialties:
- Home improvement and repair
- Retail and customer service
Company Website: http://www.careers.homedepot.com
ASSUMPTION: The Home Depot is a well-established company with a strong brand and a large customer base, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports to the Copy Manager
Work Arrangement: On-site, with occasional overnight travel (less than 10% of the time)
Growth Opportunities:
- Potential advancement to Senior Copywriter or Copy Manager roles
- Opportunities to work on various projects and campaigns
- Chance to develop skills in digital marketing and e-commerce
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090
Geographic Context:
- Atlanta, Georgia, with a humid subtropical climate
- Access to various cultural attractions, sports teams, and outdoor activities
- Competitive job market with opportunities in various industries
Work Schedule: Full-time, with some flexibility for project deadlines
ASSUMPTION: The work environment is fast-paced and collaborative, with a focus on meeting project deadlines and maintaining high-quality standards.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a panel of team members
- Portfolio review and writing test
- Final interview with the department head or director
Key Assessment Areas:
- Writing and proofreading skills
- Creativity and problem-solving abilities
- Project management skills
- Communication and collaboration skills
- Alignment with The Home Depot's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best work, including samples of promotional, editorial, and product copy
- Be prepared to discuss your writing process and how you approach creative challenges
- Research The Home Depot's brand and values to demonstrate your fit with the company
ATS Keywords: Copywriter, Orange Apron Media, The Home Depot, promotional copy, editorial copy, product copy, project management, creative problem-solving, brand positioning, collaboration, teamwork, marketing, advertising
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through their portfolio and interviews.
🛠️ Tools & Technologies
- Mac OS
- Microsoft Office (Word, Excel, PowerPoint)
- Adobe InDesign or similar DTP program
- CMS/editing software
- HTML5, JavaScript, Flash (optional)
ASSUMPTION: Proficiency in the required tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Do the Right Thing
- Take Care of Your People
- Grow and Innovate
- One Home Depot
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- How do you align with The Home Depot's core values?
- How do you handle working under pressure and meeting tight deadlines?
- How do you approach creative problem-solving and brainstorming?
ASSUMPTION: Candidates should be prepared to demonstrate their fit with The Home Depot's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in process, technology, and strategy
- Working in a fast-paced environment with high-quality standards
- Occasional overnight travel
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers opportunities to work on various projects and campaigns across multiple channels
- This role is part of a large enterprise, providing opportunities for career growth and development
- Compared to other marketing roles, this position focuses on copywriting and requires strong writing and proofreading skills
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, requirements, and benefits to make an informed decision about their career goals.
📝 Sample Projects
- Developing promotional copy for email campaigns, online digital ads, and direct mail
- Creating product descriptions and editorial content for homedepot.com
- Writing and proofreading copy for catalogs, videos, and search engine optimization (SEO) initiatives
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for The Home Depot?
- What are the most important priorities for this role in the first 90 days?
- How does The Home Depot support the professional development of its copywriters?
- What is the typical career path for a copywriter at The Home Depot?
- How does The Home Depot measure the success of its marketing campaigns, and how does this role contribute to that success?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best work, including samples of promotional, editorial, and product copy
- Be prepared to discuss your writing process and how you approach creative challenges
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
