📌 Core Information
🔹 Job Title: Copywriter - Orange Apron Media
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing new copy for omnichannel marketing campaigns, display advertising, social media, brand pages on homedepot.com, and traditional print channels
- Ensuring accuracy of content, editorial consistency, and correct brand positioning
- Collaborating with various teams, including Managers of Creative, Designers, Vendors, Agency Partners, Merchants, Media, Merchandise Marketing/Project Managers, and Production Specialists
- Negotiating with clients to execute key deliverables with exceptional quality and proficient speed
ASSUMPTION: This role requires a strong creative writer with a keen eye for detail and the ability to work well within a team to meet tight deadlines.
📋 Key Responsibilities
✅ Writes and proofreads promotional, editorial, and/or product copy for all assigned categories and media channels
✅ Ensures copy aligns to The Home Depot brand and copy standards
✅ Negotiates with marketing and merchants on focus and content to promote and protect The Home Depot brand
✅ Exhibits strong project management skills to meet deadlines
✅ Provides analytical and problem-solving skills to help improve process
ASSUMPTION: The role involves a mix of creative writing and project management, with a focus on maintaining brand consistency across various channels.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 3+ years of experience in copywriting across various mediums
Required Skills:
- Proven experience in creating, editing, and proofing copy in at least two of the following mediums: print, OLA, banner ads, social media, email, web
- Strong communication skills, including the ability to articulate creative concepts and rationale for clients and team
- Competent in strategic brainstorming, campaign development, and creative brief execution
- Ability to work on multiple projects simultaneously, self-manage workload, and prioritize deadlines
- Attention to detail in a fast-paced environment, with strong problem-solving and decision-making skills
- Adaptability to changes in process, technology, strategy
Preferred Skills:
- Working knowledge of Mac OS, Microsoft Office, InDesign, or similar DTP program
- CMS/editing software, Adobe CS, HTML5, JavaScript, Contentful, Figma, and other emerging platforms
ASSUMPTION: Candidates should have a strong portfolio showcasing their copywriting skills across multiple mediums and be comfortable working in a fast-paced retail environment.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a copywriter with 3-5 years of experience in the retail sector)
Benefits:
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discount on Home Depot purchases
Working Hours: Full-time, typically 40 hours per week, with some flexibility for overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement
Company Size: The Home Depot is a large corporation with over 10,000 employees
Founded: 1979
Company Description:
- World's largest home improvement specialty retailer
- Operates over 2,300 retail stores in the US, Canada, Mexico, and Puerto Rico
- Offers a wide range of home improvement products and services
Company Specialties:
- Retail
- Home improvement
- Customer service
Company Website: careers.homedepot.com
ASSUMPTION: Working at The Home Depot offers opportunities for career growth and development within a large, established organization.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Copy Manager
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Advancement to senior copywriter or copy manager roles
- Expansion into other areas of marketing or advertising
- Opportunities to work on high-visibility campaigns and projects
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090
Geographic Context:
- Atlanta, Georgia, with a humid subtropical climate
- Access to various cultural attractions, sports teams, and outdoor activities
- Competitive job market with opportunities in various industries
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for overtime as needed
ASSUMPTION: The Atlanta office provides a collaborative and dynamic work environment, with easy access to various amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the copy manager and a panel of team members
- Final interview with the director of creative services
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and team dynamics
- Problem-solving and analytical skills
- Adaptability and creativity
Application Tips:
- Tailor your resume and cover letter to highlight your relevant copywriting experience and skills
- Prepare a portfolio showcasing your best work across various mediums
- Research The Home Depot's brand and values to demonstrate your understanding and alignment
ATS Keywords: Copywriter, Orange Apron Media, The Home Depot, marketing, advertising, creative, project management, brand consistency, omnichannel
ASSUMPTION: The application process is designed to assess candidates' writing skills, cultural fit, and problem-solving abilities, with a focus on finding the best fit for the team and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Content management systems (CMS) and editing software
- HTML5, JavaScript, and other emerging platforms
ASSUMPTION: Familiarity with industry-standard software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Respect
- Diversity
- Teamwork
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with multiple teams and stakeholders to deliver high-quality content?
- Do you have a strong attention to detail and a commitment to maintaining brand consistency?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with The Home Depot's values and work style, with a focus on collaboration, excellence, and continuous improvement.
⚠️ Potential Challenges
- Meeting tight deadlines for multiple projects simultaneously
- Adapting to changes in process, technology, or strategy
- Navigating a large, complex organization with multiple stakeholders
- Maintaining brand consistency across various channels and platforms
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively within a large organization to succeed in this role.
📈 Similar Roles Comparison
- Unlike other copywriter roles, this position focuses on omnichannel marketing campaigns and requires strong project management skills
- Working in the retail sector offers unique challenges and opportunities compared to other industries
- Career progression may involve moving into senior copywriter or copy manager roles, or expanding into other areas of marketing or advertising
ASSUMPTION: This role offers a unique blend of creative writing and project management, with opportunities for growth and advancement within the marketing department and the broader organization.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new product launch, including copy for print, digital, and social media channels
- Creating engaging and informative content for The Home Depot's website and blog, highlighting various home improvement projects and products
- Collaborating with designers and production specialists to create visually appealing and on-brand marketing materials
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create high-quality copy across various mediums, with a focus on maintaining brand consistency and meeting project deadlines.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments and teams within the organization?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does The Home Depot support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant copywriting experience and skills
- Prepare a portfolio showcasing your best work across various mediums
- Research The Home Depot's brand and values to demonstrate your understanding and alignment
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
