Copywriter - Owned Channels

📌 Core Information 🔹 Job Title: Copywriter - Owned Channels 🔹 Company: Remitly 🔹 Location: Seattle, Washington, United States (Remote OK) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Creative 🔹 Date Posted: May 20, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Creating compelling, culturally relevant copy for various marketing channels - Collaborating with Lifecycle Marketing managers and designers to develop scalable content - Optimizing copy for conversion rates and ensuring alignment with brand goals - Understanding and writing for diverse global audiences, with a focus on the Philippines, Latin America, and India - Working within legal guidelines to ensure compliant and effective messaging ASSUMPTION: This role requires a strong understanding of global audiences and cultural nuances, as well as a solid grasp of digital marketing best practices, particularly in email marketing. 📋 Key Responsibilities ✅ Copywriting & Content Creation: - Develop engaging, on-brand copy for email, in-app, and push messages - Ensure all copy is insight and data-driven, driving results and conversions - Maintain a strong understanding of Remitly's audiences and create relevant messaging ✅ Collaboration & Project Management: - Partner with Lifecycle Marketing managers, designers, and production teams to ensure creative deliverables and timelines are met - Present work to internal stakeholders and provide sound reasoning or data to support points of view ✅ Research & Trend Analysis: - Stay updated on trends, issues, and topics relevant to Remitly's key audiences worldwide - Research and provide constructive feedback to external partners when needed ASSUMPTION: This role requires strong collaboration skills, project management abilities, and a keen interest in understanding and leveraging data to optimize creative performance. 🎯 Required Qualifications Education: - Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience) Experience: - Minimum 5 years of experience as a copywriter in an in-house creative team (and/or agency) - Proven expertise in consumer copywriting, with a focus on digital brand environments Required Skills: - Proven expertise in email marketing best-practices and mobile-first digital marketing - Strong interest in understanding creative performance and optimizing it - Ability to operate semi-autonomously and manage workload effectively - Excellent communication, collaboration, and project management skills - Strong instinct for balancing brand goals with performance goals - Passion for people, communication, marketing, and storytelling - Sensitivity and desire to understand various cultures and trends from the Philippines to India to Latin America - Ability to write and communicate in other languages, especially Spanish (a plus) - Ability to work in Pacific Standard Time (Seattle) normal working hours Preferred Skills: - Experience with marketing automation tools (e.g., Marketo, HubSpot) - Familiarity with A/B testing and optimization strategies - Knowledge of HTML and CSS (a plus) ASSUMPTION: Candidates with experience in global marketing, multilingual skills, and a strong understanding of digital marketing trends will be highly competitive for this role. 💰 Compensation & Benefits Salary Range: The starting base salary range for this position is typically $100,800 - $112,000 per year. In the U.S., Remitly employees are shareholders in our Company, and equity is part of our total compensation plan. Benefits: - Flexible paid time off - Health, dental, and vision insurance with 401k plan and company matching - Paid parental, medical, military, and family care leave - Mental health and family forming benefits - Employee Stock Purchase Plan (ESPP) - Continuing education and travel benefits Working Hours: 40 hours per week, with the ability to work flexible hours as needed. This role requires working in Pacific Standard Time (Seattle) normal working hours. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on factors such as experience, skills, and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: Remitly operates in the financial services industry, specifically focusing on international payments and remittances. The global remittance market is expected to reach $1.1 trillion by 2025, driven by increasing smartphone penetration and digital adoption among migrant workers. Company Size: Remitly is a mid-sized company with approximately 3,100 employees worldwide. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization. Founded: Remitly was founded in 2011 and has since grown to become a leading global remittance company, serving customers in over 135 countries. Company Description: - Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally - The company focuses on providing fast, low-cost, and convenient money transfer services to migrant workers and their families - Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers than traditional money transfer methods Company Specialties: - Mobile payments and remittance services - Digital money transfer and banking - Fintech and lending solutions Company Website: www.remitly.com ASSUMPTION: Remitly's focus on digital innovation and global expansion provides ample opportunities for growth and career development within the company. 📊 Role Analysis Career Level: This role is a mid-level position within the Marketing & Creative team, reporting directly to the Senior Manager, Lifecycle Marketing. Reporting Structure: The Copywriter will collaborate closely with Lifecycle Marketing managers, designers, and production teams to ensure creative deliverables and timelines are met. Work Arrangement: This role is remote-friendly, with the ability to work from home or in the office. However, the candidate must be able to work in Pacific Standard Time (Seattle) normal working hours. Growth Opportunities: - Opportunities to work on high-impact projects and campaigns that reach millions of customers worldwide - Potential to grow into a senior or management role within the Marketing & Creative team - Exposure to various aspects of the business, including product, marketing, and customer success ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and creative writing within the fintech industry. 🌍 Location & Work Environment Office Type: Remitly's headquarters are located in Seattle, Washington, with additional offices in Manila, Manila, Cork, London, Krakow, Singapore, Spokane, Tel Aviv, Amsterdam, Arlington, and New Westminster. The company offers a hybrid work environment, with the ability to work remotely or in the office. Office Location(s): - 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US - Manila, PH - Managua, NI - Cork, IE - London, GB - Krakow, PL - Singapore, SG - Spokane, 99202, US - Tel Aviv, IL - Amsterdam, NL - Arlington, Virginia, US - New Westminster, BC, CA Geographic Context: - Seattle, Washington: Known for its tech industry, coffee culture, and outdoor activities - Philippines, Latin America, and India: Key markets for Remitly's customer base, with diverse cultural backgrounds and language preferences Work Schedule: This role follows a standard full-time work schedule, with the ability to work flexible hours as needed. The candidate must be available to work in Pacific Standard Time (Seattle) normal working hours. ASSUMPTION: Remitly's global presence and diverse customer base offer unique opportunities for candidates interested in working with multicultural audiences and expanding their international marketing experience. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-depth interview with the marketing team, focusing on creative portfolio and writing samples 4. Final interview with the senior leadership team Key Assessment Areas: 1. Writing samples and portfolio 2. Creative problem-solving skills 3. Understanding of global audiences and cultural nuances 4. Ability to work collaboratively and manage projects effectively 5. Passion for storytelling and marketing Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience in digital marketing, copywriting, and global audiences 2. Include a portfolio of your best writing samples, demonstrating your ability to create engaging, on-brand content for various marketing channels 3. Be prepared to discuss your understanding of Remitly's target audiences and how you would approach creating culturally relevant messaging ATS Keywords: Copywriter, Owned Channels, Lifecycle Marketing, Email Marketing, Digital Marketing, Global Audiences, Cultural Sensitivity, Project Management, Creative Collaboration, Research, Legal Compliance, Communication, Storytelling, Performance Optimization, Language Skills, Brand Management, Audience Understanding ASSUMPTION: Remitly's application process is designed to assess candidates' creative skills, cultural sensitivity, and ability to work collaboratively within a fast-paced, global marketing team. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - Email marketing platforms (e.g., Mailchimp, Constant Contact) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) - Design tools (e.g., Adobe Creative Suite, Sketch) ASSUMPTION: Familiarity with marketing automation, email marketing, and project management tools will be beneficial for candidates applying for this role. 👔 Cultural Fit Considerations Company Values: - Customer-centric: We put our customers first in everything we do - Transparent: We communicate openly and honestly with our customers and each other - Collaborative: We work together to achieve our goals and support each other's success - Innovative: We continuously seek new and better ways to serve our customers and improve our business - Empowering: We invest in our employees' growth and development and empower them to make a difference Work Style: - Fast-paced and dynamic, with a focus on results and continuous improvement - Collaborative and supportive, with a strong emphasis on teamwork and cross-functional collaboration - Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance - Global and inclusive, with a commitment to understanding and serving diverse audiences worldwide Self-Assessment Questions: 1. How do you ensure that your copy resonates with diverse global audiences, and can you provide an example of a campaign you've worked on that demonstrates this? 2. How do you balance brand goals with performance goals in your copywriting, and can you provide an example of a successful campaign that illustrates this? 3. How do you approach working collaboratively with designers, project managers, and other stakeholders to ensure creative deliverables and timelines are met? ASSUMPTION: Candidates who align with Remitly's company values and work style, and who can provide concrete examples of their ability to create culturally relevant, data-driven copy within a collaborative environment, will be strong fits for this role. ⚠️ Potential Challenges 1. Cultural Nuances: Creating copy that resonates with diverse global audiences can be challenging, requiring a deep understanding of cultural nuances and language preferences 2. Volume & Velocity: Remitly's fast-paced, global marketing environment may require candidates to manage a high volume of work and tight deadlines 3. Legal Compliance: Ensuring that copy is compliant with legal guidelines and regulations can be complex, requiring a strong understanding of legal requirements and a willingness to seek guidance when needed ASSUMPTION: Candidates who are comfortable working in a fast-paced, global marketing environment and who have experience navigating cultural nuances and legal compliance will be well-suited to this role. 📈 Similar Roles Comparison 1. Copywriter vs. Content Strategist: While both roles focus on creating engaging content, copywriters typically focus on the messaging and language used, while content strategists focus on the overall content strategy, user experience, and content governance 2. Global Marketing vs. Localized Marketing: This role focuses on creating globally relevant messaging that resonates with diverse audiences, whereas localized marketing focuses on tailoring content to specific regional or cultural contexts 3. Creative Agency vs. In-House Creative Team: This role is part of an in-house creative team, working directly with marketing stakeholders to create copy that aligns with brand goals and drives results. In contrast, creative agencies often work with multiple clients and may have less direct influence on brand strategy and performance ASSUMPTION: Candidates with experience in similar roles, such as content strategists or agency creatives, may find this role to be a good fit, depending on their interest in global marketing and in-house creative teams. 📝 Sample Projects 1. Email Marketing Campaign: Develop a series of emails targeting new customers in the Philippines, welcoming them to Remitly and encouraging them to make their first transfer 2. In-App Messaging: Create engaging, on-brand in-app messages for users in Latin America, promoting new features and offers to increase user engagement and retention 3. Push Notification Campaign: Design a push notification campaign for Indian users, alerting them to time-sensitive promotions and encouraging them to take action ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached creating culturally relevant, data-driven copy within a fast-paced marketing environment. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how it fits into the broader marketing team? 2. Team Structure: How does the creative team collaborate with other marketing teams, such as product marketing and customer success? 3. Company Culture: How does Remitly's company culture support the success of its employees and the growth of the business? 4. Growth Opportunities: What opportunities are there for professional development and career growth within the marketing team and the company as a whole? 5. Work Environment: How does Remitly support work-life balance and employee well-being, particularly for remote workers? ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their personal and professional goals, as well as to demonstrate their understanding of the business and their ability to contribute to its success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://remitly.wd5.myworkdayjobs.com/Remitly_Careers/job/Seattle-Washington-United-States/Copywriter---Owned-Channels_R_104246 2. Tailor your resume and cover letter to highlight your relevant experience in digital marketing, copywriting, and global audiences 3. Include a portfolio of your best writing samples, demonstrating your ability to create engaging, on-brand content for various marketing channels 4. Be prepared to discuss your understanding of Remitly's target audiences and how you would approach creating culturally relevant messaging 5. Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask any remaining questions ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.