📌 Core Information
🔹 Job Title: Copywriter, Performance
🔹 Company: Who Gives A Crap
🔹 Location: Melbourne, VIC Australia (Remote)
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Early morning starts for US team collaboration)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling performance copy that drives results and aligns with the brand's mission
- Creating paid video campaigns, SEO-focused blog posts, and search-optimized Meta content
- Collaborating with cross-functional teams to ensure copy is on-brand and performance-driven
- Working in a fast-paced, flexible environment with a focus on time management and prioritization
ASSUMPTION: This role requires a strong understanding of performance copywriting, SEO, and social media ad platforms. While conceptual experience is not a must, a grasp of the company's tone of voice is essential.
📋 Key Responsibilities
✅ Craft engaging and on-brand copy for paid video ads, blog posts, and Meta content
✅ Collaborate with the video team to develop concepts and scripts for Meta videos
✅ Write SEO-driven blog posts to boost rankings and extend the brand's reach
✅ Brainstorm ways to make the brand's impact messaging more resonant and sticky
✅ Work with the Digital Product team to elevate the site experience through A/B testing
✅ Write direct mail inserts to encourage people to share the brand with friends
✅ Participate in creative team meetings and squads to contribute to the team's culture
ASSUMPTION: The role may involve early morning starts to collaborate with the US team and working across multiple time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 2-5 years of experience in performance copywriting, with a focus on paid video ads and SEO-driven content
Required Skills:
- Proven experience in performance copywriting, with a strong portfolio showcasing successful campaigns
- Excellent command of the English language, with a keen eye for detail and a knack for storytelling
- Strong understanding of SEO principles and social media ad platforms
- Ability to work collaboratively in a fast-paced, dynamic environment
- Excellent time management and prioritization skills
Preferred Skills:
- Experience with A/B testing and data-driven decision making
- Familiarity with the retail industry and e-commerce best practices
- Knowledge of HTML and CSS for writing optimized Meta content
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (Based on industry standards for a performance copywriter with 2-5 years of experience in Australia)
Benefits:
- Competitive salaries
- Meaningful support towards healthcare for team members worldwide
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper (yes, you read that right)
Working Hours: Full-time, with early morning starts for US team collaboration
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on e-commerce and social impact
Company Size: 201-500 employees, with a fully distributed business model and team members working remotely across four continents
Founded: 2012, with a mission to provide beautiful, forest-friendly toilet paper, paper towels, and tissues while donating 50% of profits to help build toilets for those in need
Company Description:
- One of the fastest-growing eCommerce businesses in Australia, with a strong focus on social impact and sustainability
- Committed to donating 50% of profits to charity partners, with over AUD 8 million donated to date
- Operates in six time zones with team members across four continents
Company Specialties:
- E-commerce and retail
- Social impact and sustainability
- Performance marketing and branding
Company Website: http://www.whogivesacrap.org
ASSUMPTION: The company's commitment to social impact and sustainability sets it apart in the retail industry, and applicants should be passionate about making a difference in the world.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the creative team
Reporting Structure: Reports directly to the Senior Copywriter, with close collaboration with the creative team and cross-functional partners
Work Arrangement: Hybrid, with early morning starts for US team collaboration and flexible hours for Australian team members
Growth Opportunities:
- Progression within the creative team, such as senior or management roles
- Expanding skills and expertise in performance copywriting, SEO, and social media advertising
- Contributing to the company's overall growth and success, with the potential for increased responsibility and impact
ASSUMPTION: The company's fast-paced growth and focus on social impact provide ample opportunities for career development and growth within the role.
🌍 Location & Work Environment
Office Type: Fully distributed, with team members working remotely from home or co-working spaces
Office Location(s): Melbourne, Victoria (Remote)
Geographic Context:
- Melbourne, Victoria is a vibrant, multicultural city with a strong focus on sustainability and social impact
- The remote work arrangement allows for flexibility and work-life balance
- The company's global presence provides opportunities for collaboration and learning from team members across four continents
Work Schedule: Full-time, with early morning starts for US team collaboration and flexible hours for Australian team members
ASSUMPTION: The remote work arrangement and flexible hours provide a strong work-life balance, while the early morning starts for US team collaboration may require some adjustment for Australian team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Creative brief and portfolio review
- Final interview with the creative team and cross-functional partners
Key Assessment Areas:
- Portfolio and creative brief presentation
- Understanding of the company's mission and values
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your performance copywriting experience and relevant skills
- Prepare a strong portfolio showcasing your performance copywriting skills, with a focus on paid video ads and SEO-driven content
- Demonstrate your understanding of the company's mission and values, and how your skills and experience align with the role
ATS Keywords: Performance copywriting, paid video ads, SEO, social media advertising, creative brief, portfolio, collaboration, communication, problem-solving, adaptability
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, understanding of the company's mission and values, and ability to collaborate effectively in a fast-paced environment.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Asana or other project management tools
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Ad platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
ASSUMPTION: The tools and technologies required for this role are standard for performance copywriting and digital marketing, with a focus on SEO and social media advertising.
👔 Cultural Fit Considerations
Company Values:
- Make a difference
- Be bold
- Work together
- Be kind
- Be curious
Work Style:
- Collaborative and supportive team environment
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Remote work arrangement with flexible hours
Self-Assessment Questions:
- Do you share the company's commitment to making a difference in the world?
- Are you comfortable working in a fast-paced, collaborative environment with early morning starts for US team collaboration?
- Do you have a strong understanding of performance copywriting, SEO, and social media advertising?
ASSUMPTION: Applicants should be passionate about the company's mission and values, comfortable working in a fast-paced, collaborative environment, and have a strong understanding of performance copywriting, SEO, and social media advertising.
⚠️ Potential Challenges
- Early morning starts for US team collaboration may require some adjustment for Australian team members
- The fast-paced, dynamic nature of the role may be challenging for candidates who prefer a more structured work environment
- Working remotely may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The company's strong focus on social impact and sustainability may require candidates to align their personal values with the company's mission
ASSUMPTION: The potential challenges associated with this role are primarily related to the fast-paced, dynamic work environment and the early morning starts required for US team collaboration.
📈 Similar Roles Comparison
- This role is unique in its focus on performance copywriting for an e-commerce company with a strong commitment to social impact and sustainability
- Compared to traditional retail roles, this position offers a unique opportunity to make a difference in the world while working in a fast-paced, dynamic environment
- Career progression in this role may involve expanding skills and expertise in performance copywriting, SEO, and social media advertising, with the potential for increased responsibility and impact
ASSUMPTION: The unique focus on social impact and sustainability sets this role apart from traditional retail positions, offering candidates a unique opportunity to make a difference in the world while working in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing a cheeky blog post that reveals what it means if you scrunch or fold your toilet paper, designed to grab attention and spark conversation
- Brainstorming ways to make the company's impact messaging more resonant and sticky
- Working with the Digital Product team to elevate the site experience through A/B testing
ASSUMPTION: The sample projects provided are representative of the types of tasks and responsibilities associated with this role, with a focus on creativity, collaboration, and problem-solving.
❓ Key Questions to Ask During Interview
- How does the company measure the success of its performance copywriting campaigns?
- What opportunities are there for growth and development within the creative team?
- How does the company support its team members in working remotely and maintaining a healthy work-life balance?
- What is the company's approach to collaboration and communication in a fully distributed work environment?
- How does the company ensure that its impact messaging is resonant and sticky, and drives results?
ASSUMPTION: The key questions provided are designed to help candidates better understand the role, the company, and the work environment, with a focus on growth, development, and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance copywriting experience and relevant skills
- Prepare a strong portfolio showcasing your performance copywriting skills, with a focus on paid video ads and SEO-driven content
- Demonstrate your understanding of the company's mission and values, and how your skills and experience align with the role
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
