COPYWRITER PL (IHA)

📌 Core Information 🔹 Job Title: COPYWRITER PL (IHA) 🔹 Company: Asahi Europe & International 🔹 Location: Warsaw, Poland (Hybrid) 🔹 Job Type: Fixed Term Contract 🔹 Category: Marketing & Creative 🔹 Date Posted: May 5, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: On-site with Hybrid option 🚀 Job Overview Key aspects of this role include: - Developing compelling copy for global beer brands - Collaborating with cross-functional teams to deliver integrated campaigns - Working within brand guidelines while pushing creative boundaries - Managing multiple projects and meeting tight deadlines ASSUMPTION: This role requires strong creative writing skills, a deep understanding of brand guidelines, and the ability to thrive in a fast-paced, collaborative environment. 📋 Key Responsibilities ✅ Copywriting: Create persuasive, engaging, and on-brand copy for various platforms, including digital, social, production, and on/off-trade. ✅ Campaign Development: Collaborate with marketing and creative teams to conceptualize and execute campaigns that align with brand objectives. ✅ Project Management: Manage multiple design projects simultaneously, meeting deadlines and maintaining high-quality standards. ✅ Quality Control: Oversee the design and quality control of your work from development through to production. ✅ Editing & Proofreading: Review and refine content to ensure accuracy, consistency, and adherence to brand guidelines. ASSUMPTION: Successful candidates will have a strong portfolio showcasing their ability to create engaging copy for global brands across multiple channels. 🎯 Required Qualifications Education: - University degree in design or a related field Experience: - 3 to 4 years of experience in an in-house or agency environment Required Skills: - Proven experience in B2B or B2C copywriting - Strong digital and social media proficiency - Familiarity with A/B testing for websites, digital assets, email, and ad copy - Experience working with global lifestyle or premium brands Preferred Skills: - Knowledge of the beer industry - Experience with in-house agencies ASSUMPTION: Candidates with a background in advertising or marketing agencies may find this role particularly appealing, as it offers the opportunity to work on global brands in an in-house setting. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (Estimated, based on market research for mid-level copywriters in Poland) Benefits: - Competitive salary and benefits package - Hybrid working model (2-3 days on-site, rest remote) - Opportunity to work on global beer brands - Fast-paced, entrepreneurial environment Working Hours: Full-time (40 hours/week), with flexible hours and the option to work from home 2-3 days per week. ASSUMPTION: The salary range is estimated based on market research for mid-level copywriter roles in Poland. The final offer may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Asahi Europe & International operates in the competitive and dynamic food and beverage services industry, with a focus on beer, spirits, soft drinks, and food. Company Size: Asahi Europe & International is a large company with over 10,000 employees worldwide, offering ample opportunities for growth and collaboration. Founded: Asahi Group Holdings, the parent company, was founded in 1923 in Japan. Asahi Europe & International was established in 2009 following the acquisition of SABMiller's European beer business. Company Description: - Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange. - The company runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel. - Asahi Europe & International is committed to conducting its business responsibly, with regard to the environment and society, and offers a wide choice of non-alcoholic options. Company Specialties: - Brewing and distribution of beer, spirits, and soft drinks - Marketing and advertising for global beer brands - In-house agency services for creative, social, and digital campaigns Company Website: Asahi Europe & International ASSUMPTION: Asahi Europe & International's large size and global presence offer candidates the opportunity to work on international campaigns and collaborate with diverse teams. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Senior Creative Lead within the in-house agency. Work Arrangement: Hybrid (2-3 days on-site, rest remote) Growth Opportunities: - Expanding remit across more markets as the in-house agency grows - Potential to work on global campaigns and collaborate with international teams - Opportunities for professional development and skill-building in an evolving in-house agency environment ASSUMPTION: This role offers strong growth potential, as the in-house agency continues to expand its remit across more markets and brands. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities Office Location(s): Warsaw, Poland Geographic Context: - Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people. - The city is known for its rich history, vibrant culture, and diverse culinary scene. - Warsaw offers a high quality of life, with affordable living costs compared to other major European cities. Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work from home 2-3 days per week. ASSUMPTION: Warsaw's vibrant culture and affordable living costs make it an attractive location for professionals seeking a high quality of life in a major European city. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the Senior Creative Lead Key Assessment Areas: - Creative writing skills and portfolio - Understanding of brand guidelines and ability to work within them - Collaboration and communication skills - Problem-solving and project management abilities Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your creative writing skills and provide examples of your work in your portfolio. - Be prepared to discuss your understanding of brand guidelines and your ability to work within them while pushing creative boundaries. ATS Keywords: Copywriting, Digital Marketing, Social Media, Project Management, Editing, Proofreading, Campaign Development, Creativity, Collaboration, B2B, B2C, A/B Testing, Brand Strategy, Content Creation, Trend Analysis, Innovation ASSUMPTION: Asahi Europe & International uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Microsoft Office Suite (Word, PowerPoint, Excel) - Google Workspace (Gmail, Google Drive, Google Docs) - Project management tools (e.g., Asana, Trello, Jira) ASSUMPTION: Familiarity with industry-standard creative and project management tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Creativity - Collaboration - Innovation - Responsibility - Respect Work Style: - Fast-paced and entrepreneurial - Collaborative and team-oriented - Results-driven and deadline-focused - Adaptable and open to change Self-Assessment Questions: - How do you align with Asahi's core values, particularly creativity and collaboration? - How comfortable are you working in a fast-paced, collaborative environment with tight deadlines? - How well do you adapt to change and embrace new ideas in a constantly evolving in-house agency setting? ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Asahi Europe & International's values and work style, with a particular emphasis on creativity, collaboration, and adaptability. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Working within brand guidelines while pushing creative boundaries - Collaborating effectively with cross-functional teams in a fast-paced environment - Adapting to change and embracing new ideas in an evolving in-house agency setting ASSUMPTION: Candidates should be prepared to manage multiple projects, work within brand guidelines, and thrive in a fast-paced, collaborative environment with a high degree of adaptability. 📈 Similar Roles Comparison - In-house vs. Agency: Working in an in-house agency offers more direct influence on brand strategy and campaigns, as well as the opportunity to build long-term relationships with the brand. - Global vs. Local: This role focuses on global beer brands, offering the opportunity to work on international campaigns and collaborate with diverse teams. - Creative vs. Strategic: This role is heavily focused on creative copywriting, with strategic elements involved in campaign development and brand positioning. ASSUMPTION: Candidates should consider the unique aspects of this role, such as the opportunity to work on global brands in an in-house setting, when comparing it to other creative or marketing roles. 📝 Sample Projects - Developing a social media campaign for Peroni Nastro Azzurro to launch a new product line - Creating engaging content for Asahi Super Dry's website and digital platforms to drive traffic and conversions - Collaborating with the marketing team to develop a targeted email campaign for Grolsch to promote an upcoming event ASSUMPTION: Sample projects should demonstrate the candidate's ability to create compelling, on-brand copy for various platforms and campaigns. ❓ Key Questions to Ask During Interview - How does this role fit into the overall marketing strategy for Asahi's global beer brands? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the in-house agency collaborate with external partners and agencies? - What opportunities are there for professional development and growth within the in-house agency? ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company, as well as their understanding of the marketing and creative processes. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare a portfolio showcasing your creative writing skills and examples of your work. - Familiarize yourself with Asahi's brand guidelines and be prepared to discuss your understanding of them and your ability to work within them while pushing creative boundaries. - Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.