- Job Title: Copywriter Senior
- Company: Huntington National Bank
- Location: Akron, OH (Remote)
- Job Type: Full-Time
- Category: Marketing & Advertising
- Date Posted: May 20, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid (Remote with office presence)
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and advertising messages
- Writing and editing copy, ensuring brand voice consistency
- Collaborating with cross-functional teams to deliver marketing campaigns
- Working in a fast-paced environment with a focus on customer segmentation
ASSUMPTION: This role requires a strong understanding of various customer segments and the ability to adapt messaging accordingly. The remote nature of the role may necessitate strong communication skills to collaborate effectively with in-office teams.
📋 Key Responsibilities
✅ Develop creative concepts and advertising messages that achieve stated objectives
✅ Write and edit copy, ensuring clear communication of the message
✅ Define and guide the brand's voice across all communications
✅ Collaborate with cross-functional teams to deliver marketing campaigns
✅ Proofread copy and ensure brand guidelines are followed
✅ Report to the Creative Services Manager and perform other duties as assigned
ASSUMPTION: This role may require occasional on-site presence for team meetings and brainstorming sessions, despite being primarily remote.
🎯 Required Qualifications
- Education: Bachelor’s degree
- Experience: 5+ years of experience as a Copywriter or in a Marketing role
- Required Skills:
- Proven copywriting experience
- Strong communication and listening skills
- Ability to work well in a fast-paced environment
- Understanding of various customer segments
- Preferred Skills:
- Advertising copywriting experience
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Adobe Creative Suite may be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Senior Copywriter role in Ohio)
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and paid time off
- Working Hours: Full-time, 40 hours per week, with flexible hours and occasional on-site presence
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Banking
- Company Size: 10,001+ employees
- Founded: 1866
- Company Description: Huntington is a regional bank holding company offering banking, payments, wealth management, and risk management products and services. They are committed to doing the right thing for customers, colleagues, and communities.
- Company Specialties: Banking, financial services, brokerage, insurance, investing, auto loan, trust, and mortgage
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: Reports to the Creative Services Manager
- Work Arrangement: Hybrid (Remote with occasional on-site presence)
- Growth Opportunities: Potential career progression into management or specialized roles within the marketing department
🌍 Location & Work Environment
- Office Type: Hybrid (Remote with occasional on-site presence at various Huntington offices)
- Office Location(s): Akron, OH (with potential travel to other Huntington offices)
- Geographic Context: Akron is located in northeastern Ohio, with a population of approximately 198,000. It offers a mix of urban and suburban living, with a lower cost of living compared to larger cities like Cleveland and Columbus.
- Work Schedule: Flexible hours with occasional on-site presence required
💼 Interview & Application Insights
- Typical Process: Online application, phone/ video screen, in-person interview(s), and final decision
- Key Assessment Areas: Writing samples, portfolio, creative thinking, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your best writing samples and creative concepts
- Research Huntington's brand voice and customer segments to demonstrate your understanding of the role
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
- Company Values: Doing the right thing, making things great, and being the best place to work
- Work Style: Collaborative, fast-paced, and customer-focused
- Self-Assessment Questions:
- How do you ensure consistency in brand voice across various customer segments?
- How do you handle feedback and incorporate it into your work?
- How do you stay organized and manage your time in a fast-paced environment?
⚠️ Potential Challenges
- Balancing remote work with occasional on-site presence
- Adapting to a large organization with a diverse customer base
- Maintaining brand voice consistency across various marketing channels and customer segments
📈 Similar Roles Comparison
- Copywriter vs. Senior Copywriter: A Senior Copywriter role typically involves more strategic decision-making, mentoring junior team members, and collaborating with cross-functional teams. A Copywriter role focuses more on day-to-day writing and editing tasks.
- Banking vs. Advertising Agency: Working in-house for a bank offers a unique perspective on customer needs and allows for a deeper understanding of the brand. However, it may also present more constraints in terms of creative freedom compared to working in an advertising agency.
📝 Sample Projects
- Develop a marketing campaign targeting small business owners, highlighting Huntington's business banking services
- Create a series of social media posts promoting Huntington's mobile banking app, showcasing its user-friendly features
- Write and edit copy for a direct mail campaign targeting homeowners, promoting Huntington's mortgage products
❓ Key Questions to Ask During Interview
- How does the Creative Services Manager support the growth and development of their team members?
- What are the most significant challenges facing the marketing department in the next year, and how can this role contribute to addressing them?
- How does Huntington measure the success of its marketing campaigns, and how can this role help improve those metrics?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://huntington.wd12.myworkdayjobs.com/HNBcareers/job/Akron-OH/Copywriter-Senior_R0063168)
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your best writing samples and creative concepts
- Research Huntington's brand voice and customer segments to demonstrate your understanding of the role
- Follow up with the hiring manager after submitting your application, expressing your interest in the position and asking about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
