Copywriter - Shark Beauty

📌 Core Information

🔹 Job Title: Copywriter - Shark Beauty

🔹 Company: SharkNinja

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative concepts for new products
• Crafting engaging copy for various platforms
• Collaborating with cross-functional teams
• Ensuring brand voice consistency across all platforms

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work well with diverse teams.

📋 Key Responsibilities

✅ Concept Development: Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories.

✅ Hands-On Product Experience: Get hands-on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer-centric copy.

✅ Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms.

✅ Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories.

✅ Cross-Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from project inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits.

✅ Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences.

✅ Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand’s values and positioning.

✅ Creative Problem-Solving: Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines.

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects and deliverables under pressure.

🎯 Required Qualifications

Education: Bachelor’s degree in English, communications, linguistics, or a related field (Master’s degree is a plus).

Experience: 3+ years of experience working as a copywriter, preferably in a high-growth, innovative consumer products or tech-focused environment.

Required Skills:

• Positive attitude and nothing-is-impossible mindset
• Entrepreneurial spirit and ability to take ownership of projects
• Experience working with technical products and making complex matters easy to understand for non-technical audiences
• Excellent verbal and written communication skills
• Desire to become fully versed in Shark Beauty products and communicate their features with comprehensive understanding and clarity
• Proven experience working under pressure to deliver high-quality output within tight deadlines

Preferred Skills:

• Experience working in a fast-paced, dynamic environment
• Familiarity with consumer insights data and research methods

ASSUMPTION: Candidates with a strong portfolio showcasing their creative problem-solving skills and ability to craft compelling copy will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for mid-level copywriters in New York City)

Benefits:

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SharkNinja operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on consumer goods and product marketing.

Company Size: SharkNinja has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: SharkNinja was founded in 1994, with over 27 years of experience in the market.

Company Description:

• SharkNinja is a global product design and technology company
• Known for its two billion-dollar brands, Shark and Ninja
• Focuses on creating 5-star rated lifestyle solutions for consumers around the world

Company Specialties:

• Consumer Goods and Product Marketing
• Product Design and Innovation
• Global Brand Management

Company Website: SharkNinja

ASSUMPTION: SharkNinja's focus on innovation and consumer-centric approach provides a dynamic and exciting work environment for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Copywriter will report directly to the Senior Copywriter or Creative Director.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a Senior Copywriter or Creative Director role
• Opportunities to work on a wide range of products and campaigns
• Chance to collaborate with and learn from experienced creative professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: SharkNinja's New York office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 89 A Street, Needham, MA 02494, US

Geographic Context:

• New York City is a major hub for marketing, advertising, and creative industries
• The city offers a diverse range of cultural, entertainment, and dining options
• New York City has a competitive job market, with many opportunities for professional growth and development

Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The dynamic and fast-paced nature of SharkNinja's work environment requires strong time management skills and the ability to work well under pressure.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Creative challenge or assignment
• In-person or video interview with the hiring manager and creative team members
• Final decision and offer

Key Assessment Areas:

• Creativity and problem-solving skills
• Communication and presentation skills
• Understanding of Shark Beauty products and brand voice
• Ability to work well with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, with a focus on creative problem-solving and brand voice consistency
• Be ready to discuss your creative process and the thinking behind your work
• Research SharkNinja and the Shark Beauty brand to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Copywriter, Creative, Brand Voice, Consumer Insights, Product Naming, Script Writing, Marketing, Advertising, Consumer Goods, Product Marketing

ASSUMPTION: SharkNinja's hiring process is designed to assess candidates' creative problem-solving skills, communication abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (Asana, Trello, Jira)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as SharkNinja provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Outrageously Extraordinary: Pushing boundaries and challenging the status quo
• Consumer-Centric: Putting consumers at the heart of everything we do
• Innovation-Driven: Continuously seeking new and better ways to solve problems
• Collaborative: Working together to achieve exceptional results

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on results and delivering excellence
• Openness to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working with tight deadlines and managing multiple projects?
• Do you have a strong portfolio showcasing your creative problem-solving skills and ability to craft compelling copy?
• Are you excited about the opportunity to work on a wide range of products and campaigns?

ASSUMPTION: SharkNinja's culture values creativity, collaboration, and a consumer-centric mindset, making it an ideal fit for candidates who thrive in dynamic environments and are passionate about driving innovation.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines
• Managing multiple projects and deliverables simultaneously
• Adapting to a dynamic and ever-changing product portfolio
• Collaborating effectively with cross-functional teams
• Continuously learning and staying up-to-date with industry trends and best practices

ASSUMPTION: These challenges require strong time management skills, adaptability, and a willingness to learn and grow in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position offers a unique opportunity to work on a wide range of products and campaigns within a global consumer goods company
• SharkNinja's focus on innovation and consumer-centric approach sets it apart from other employers in the industry
• Career path opportunities may vary depending on the specific role and company size

ASSUMPTION: This role offers a unique blend of creative, strategic, and collaborative opportunities, making it an attractive choice for mid-level copywriters looking to advance their careers in a dynamic and innovative environment.

📝 Sample Projects

• Developing a comprehensive brand voice guide for a new product category
• Crafting engaging copy for a social media campaign promoting a new product launch
• Writing scripts for a series of videos showcasing the features and benefits of a flagship product

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges that the Copywriter role entails at SharkNinja.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does SharkNinja support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SharkNinja approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most rewarding aspects of working at SharkNinja, according to current employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into SharkNinja's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, with a focus on creative problem-solving and brand voice consistency
• Be ready to discuss your creative process and the thinking behind your work during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.