📌 Core Information
🔹 Job Title: Copywriter Sr
🔹 Company: Tecnológico de Monterrey
🔹 Location: Monterrey, Nuevo León, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-09
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies to communicate the value proposition of the academic offer of Continuing Education in digital and traditional channels.
- Creating content for infographics, articles for the blog and newsletter, traditional media (flyers, brochures, magazines, radio spots, etc.), and digital media (digital brochures, HTML, landings, awareness and performance campaigns, etc.).
- Ensuring service levels and the quality of the content developed.
- Reviewing and editing all communication in promotional materials for the first phase of the commercial funnel for Postgraduate and Continuing Education.
- Supervising and generating reports on calls (callpicker) in the current materials (primarily EC brochures, traditional media, national campaigns, and state campaigns).
- Managing service providers.
ASSUMPTION: The role requires a high level of creativity, adaptability, and strong communication skills to effectively manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Develop and implement content strategies to communicate the value proposition of the academic offer of Continuing Education in digital and traditional channels.
✅ Create content for various formats, including infographics, articles, traditional media, and digital media.
✅ Ensure service levels and the quality of the content developed.
✅ Review and edit all communication in promotional materials for the first phase of the commercial funnel for Postgraduate and Continuing Education.
✅ Supervise and generate reports on calls (callpicker) in the current materials.
✅ Manage service providers.
ASSUMPTION: The role may require occasional overtime to meet project deadlines and ensure the quality of the content produced.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, Advertising, Administration, or a related field.
Experience: At least 2 years of experience in traditional media, journalism, or advertising agencies in production, creativity, or account management.
Required Skills:
- Content development and strategy
- Communication and creativity
- Collaboration and adaptability
- Organization and results orientation
- Innovation
Preferred Skills:
- Experience with digital media and HTML
- Bilingual (Spanish/English)
ASSUMPTION: Candidates with experience in both traditional and digital media may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: MXN 50,000 - 70,000 per month (based on experience and qualifications)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on services
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education and Healthcare Services
Company Size: Large (1,001-5,000 employees)
Founded: 1969
Company Description:
- Tecnológico de Monterrey is a private, non-profit university dedicated to educating leaders who can transform Mexico through humanistic, innovative, and entrepreneurial approaches.
- The university offers a wide range of academic programs, including health sciences, and is known for its research and innovation in various fields.
- TecSalud, the health division of the university, is composed of the School of Medicine and Health Sciences, the TecSalud Foundation, hospitals, institutes, and associated institutions.
Company Specialties:
- Academic programs in health sciences
- Healthcare services and research
- Wellness and prevention
- Investment in innovation and entrepreneurship
Company Website: http://www.tecsalud.mx
ASSUMPTION: The company's mission and values are centered around innovation, leadership, and humanistic approaches to education and healthcare.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing and Communications Manager
Work Arrangement: On-site, full-time with occasional overtime
Growth Opportunities:
- Potential advancement to a management or leadership role within the Marketing and Communications department
- Opportunities for professional development and training
- Possibility to work on diverse projects and campaigns across various channels
ASSUMPTION: The role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid or remote work arrangement possible for some positions
Office Location(s): Monterrey, Nuevo León, Mexico
Geographic Context:
- Monterrey is the capital and largest city of the state of Nuevo León, located in northeastern Mexico.
- The city is an important economic hub and is known for its vibrant culture, including art, music, and food festivals.
- The cost of living in Monterrey is generally lower than in major cities like Mexico City or Guadalajara.
Work Schedule: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head or director
Key Assessment Areas:
- Creativity and innovation in content development
- Communication and interpersonal skills
- Adaptability and problem-solving skills
- Alignment with the company's mission and values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Provide examples of your content creation and strategy work
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare questions to ask the interviewer about the role and the company
ATS Keywords: Content strategy, copywriting, marketing communications, creative development, project management, team collaboration
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The role may require proficiency in additional tools and technologies, depending on the specific projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation and entrepreneurship
- Leadership and excellence
- Humanistic approach to education and healthcare
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you approach developing content strategies that align with the company's mission and values?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you ensure the quality and consistency of your work when managing multiple projects and deadlines?
ASSUMPTION: The company values a strong cultural fit and looks for candidates who align with their mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in project scope or priorities
- Working effectively in a dynamic and collaborative team environment
- Meeting service level agreements and quality standards
ASSUMPTION: The role may present challenges related to time management, adaptability, and working effectively in a team environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Content Strategist position in a marketing or communications agency, but with a focus on the education and healthcare sectors.
- The role may require more frequent interaction with stakeholders and subject matter experts compared to a role in an agency.
- Career progression may involve moving into a management or leadership role within the Marketing and Communications department.
ASSUMPTION: The role offers a unique blend of agency and in-house marketing and communications experience.
📝 Sample Projects
- Developing a content strategy for a new marketing campaign to promote a continuing education program
- Creating a series of infographics to illustrate the benefits of a specific healthcare service or treatment
- Managing a team to produce a quarterly newsletter featuring articles, interviews, and success stories from the university's health sciences programs
ASSUMPTION: The role may involve working on a diverse range of projects, from strategic content planning to tactical content creation and management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Marketing and Communications department in the next 12 months?
- How does this role fit into the overall marketing and communications strategy for the university?
- What opportunities are there for professional development and growth within the department and the university?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TecSalud website
- Customize your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content creation and strategy work to showcase during the interview
- Research the company and its mission and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
