🔹 Job Title: Copywriter & Strategic Content Lead
🔹 Company: L'Occitane
🔹 Location: Geneva, Genève, Switzerland
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
- Strategic Role: Supervise creative briefing process, collaborate with teams, and drive brand storytelling.
- Content Creation: Manage brand content across digital and social platforms, with a focus on Instagram.
- Leadership: Mentor freelance copywriters and influence stakeholders.
- Collaboration: Work with diverse teams and departments to deliver impactful content.
📋 Key Responsibilities
- Strategic Planning:
- Supervise creative briefing process.
- Collaborate with teams to concept and script campaign content.
- Define and evolve brand voice across digital and social platforms.
- 360° Brand Content Creation & Management:
- Fuel creative concept and content creation.
- Manage copywriting deliverables in English and French.
- Develop copy for advertising, branding, and marketing campaigns.
- Ensure all written content aligns with brand identity and tone.
- Social Media (Instagram):
- Plan content themes, posting schedules, and campaign rollouts.
- Work with designers, videographers, and copywriters to produce engaging content.
- Define how the brand interacts with followers and handles comments.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience.
- Experience: Minimum 5 years in strategic planning or copywriting.
- Languages: Fluent in English and French, both spoken and written.
- Skills: Strong creative profile, excellent communication skills, and strong collaboration skills.
💰 Compensation & Benefits
- Salary: Industry-standard range of CHF 90,000 - 120,000 per year, based on experience level and location.
- Benefits:
- Monthly allocation and discount for store products.
- 5 weeks annual leaves and 3 extra-days offered as public holidays.
- Flexible and hybrid work arrangement.
- Public transport allowance.
📌 Applicant Insights
🔍 Company Context
- Industry: Personal Care Product Manufacturing.
- Company Size: 5,001-10,000 employees.
- Founded: 1976.
- Company Description: L'Occitane Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products, operating in 90 countries worldwide with over 3,000 retail outlets.
- Company Specialties: Beauty, Retail, and Cosmetics.
📊 Role Analysis
- Career Level: Mid-level marketing and communications role.
- Reporting Structure: Reports to the Head of Brand Creative Communications.
- Work Arrangement: Hybrid, with a flexible and remote-friendly work environment.
- Growth Opportunities: Potential to grow within the brand creative team or across the broader marketing department.
🌍 Location & Work Environment
- Office Type: Hybrid, with a mix of on-site and remote work.
- Office Location: Plan-les-Ouates, near Geneva, Switzerland.
- Geographic Context: Geneva is a multicultural city with a high quality of life, offering a mix of urban and natural environments.
- Work Schedule: Flexible hours with a focus on results and productivity.
💼 Interview & Application Insights
- Typical Process: Initial screening, followed by interviews with the hiring manager and relevant team members.
- Key Assessment Areas: Strategic thinking, creative writing skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of the brand and its values.
- Prepare examples of your creative work and be ready to discuss your thought process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (optional)
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Project management tools (e.g., Asana, Trello, or Jira)
👔 Cultural Fit Considerations
- Company Values: Entrepreneurship, team spirit, leading by example, and authenticity.
- Work Style: Collaborative, innovative, and results-driven.
- Self-Assessment Questions:
- How do you align with the company's core values?
- How do you approach creative briefings and content creation?
- How do you ensure brand consistency across various platforms and channels?
⚠️ Potential Challenges
- Balancing strategic planning with hands-on content creation.
- Managing multiple projects and deadlines in a fast-paced environment.
- Adapting to a hybrid work arrangement and maintaining productivity.
📈 Similar Roles Comparison
- Copywriter vs. Content Strategist: This role combines both roles, requiring strong strategic thinking and creative writing skills.
- Industry-specific Context: The beauty and wellness industry is competitive and ever-evolving, requiring continuous learning and adaptation.
- Career Path Comparison: This role can lead to senior content strategy roles, creative director positions, or marketing management roles within the company.
📝 Sample Projects
- Developing a comprehensive brand style guide for L'Occitane en Provence.
- Creating a successful social media campaign for a new product launch, driving engagement and conversions.
- Collaborating with the product team to create compelling in-store displays and POS materials.
💡 Key Questions to Ask During Interview
- What are the biggest challenges facing the brand creative team currently?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its content strategies and campaigns?
📌 Next Steps for Applicants
- To apply for this position, submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare examples of your creative work and be ready to discuss your thought process.
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
- If invited for an interview, research the company and role thoroughly, and prepare thoughtful questions to ask the interviewer.
