📌 Core Information
🔹 Job Title: Copywriter, The Studio, Amazon Devices
🔹 Company: Amazon
🔹 Location: Luxembourg
🔹 Job Type: On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading copywriting strategy for world-class brands
- Crafting compelling copy lines across various customer touchpoints
- Collaborating with global teams to develop creative strategies
- Presenting and defending copy to senior leaders
- Responding to testing metrics and performance data
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have experience working with global brands and be comfortable presenting to senior leaders.
📋 Key Responsibilities
✅ Independently lead the copywriting for all Amazon Devices brands, based on global brand voice guidance
✅ Understand and apply brand propositions and tone of voice across all customer touchpoints
✅ Create and maintain copywriting brand guidelines and style guides
✅ Present and discuss creative writing with senior leaders
✅ Respond to testing metrics and performance data to adjust creative writing direction
✅ Collaborate with other writers, creatives, and marketers to transcreate English copy for other EMEA marketplaces
✅ Collaborate with design and marketing teams to develop creative strategies for product launches, promotions, and business-as-usual activities
✅ Build and sustain structured mechanisms to align with business needs
✅ Work to scale copywriting through generative AI and other tools
ASSUMPTION: This role requires strong project management skills to balance multiple tasks and meet deadlines. The ideal candidate will be comfortable working in a fast-paced, deadline-driven environment.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field such as communications, marketing, advertising, or business
Experience: Several years' experience as a Copywriter, Content Strategist, Art Director (copy-focused), Linguist, or similar role
Required Skills:
- Excellent grammar and copywriting skills
- Ability to create and follow brand guidelines with attention to detail
- Strong proficiency in English
- Ability to manage multiple tasks and meet deadlines
- Strong presentation skills
Preferred Skills:
- Advertising or marketing background with experience working with premium and global brands
- In-house creative experience
- Proficiency in one or more other EU languages (German, French, Italian, and/or Spanish)
ASSUMPTION: While not explicitly stated, experience with generative AI tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for Luxembourg)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards for Luxembourg. Benefits are based on typical benefits offered by large corporations.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (large enterprise)
Founded: 1994 (Amazon was founded in the United States, but this role is based in Luxembourg)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: While this role is based in Luxembourg, the company's headquarters and culture are strongly influenced by its American roots.
📊 Role Analysis
Career Level: Mid-level to senior-level copywriter role
Reporting Structure: This role reports to the Devices EMEA Studio Manager
Work Arrangement: On-site, with potential for remote work flexibility
Growth Opportunities:
- Potential to work on global campaigns and collaborate with international teams
- Opportunity to grow within the marketing department or explore other creative roles within Amazon
- Chance to work on high-impact projects that influence the customer experience for millions of users
ASSUMPTION: Growth opportunities are based on Amazon's large size and global presence, as well as the strategic importance of copywriting in marketing.
🌍 Location & Work Environment
Office Type: Corporate office with a creative studio environment
Office Location(s): Luxembourg
Geographic Context:
- Luxembourg is a small, landlocked country in Western Europe, bordered by Belgium, France, and Germany
- The cost of living in Luxembourg is generally higher than in neighboring countries
- Luxembourg is a multicultural city with a significant expat population
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, reflecting Amazon's corporate culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with HR
- In-depth interview with the Devices EMEA Studio Manager and another team member
- Final interview with the Marketing Director for Amazon Devices EMEA
Key Assessment Areas:
- Creativity and strategic thinking
- Presentation skills and ability to defend copy
- Understanding of Amazon's brand voice and tone
- Ability to work collaboratively with global teams
Application Tips:
- Tailor your resume and cover letter to highlight your experience with global brands and presenting to senior leaders
- Include examples of your copywriting work that demonstrate your ability to craft compelling copy lines across various customer touchpoints
- Prepare for behavioral interview questions that focus on your ability to work collaboratively and manage multiple tasks in a fast-paced environment
ATS Keywords: Copywriter, Brand Voice, Global Brands, Senior Leaders, Creative Writing, Marketing, Advertising, Customer Experience, Customer Touchpoints, Collaboration, Project Management
ASSUMPTION: The interview process is likely to be rigorous and competitive, given Amazon's large size and global presence.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Generative AI tools (e.g., Copy.ai, Frase, Jasper)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as Amazon continues to innovate and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and entrepreneurial
Self-Assessment Questions:
- Do I thrive in fast-paced, dynamic environments?
- Am I comfortable presenting and defending my work to senior leaders?
- Do I have experience working with global brands and collaborating with international teams?
- Am I comfortable working with data and analytics to inform my creative decisions?
ASSUMPTION: Amazon's corporate culture is likely to be fast-paced, dynamic, and data-driven, reflecting the company's focus on innovation and customer obsession.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Balancing the need for creativity with data-driven decision-making
- Working with a wide range of stakeholders, from designers and art directors to marketing managers and senior leaders
- Adapting to changes in brand voice and tone as the company evolves
ASSUMPTION: These challenges are inherent to the role and reflect the dynamic and fast-paced nature of Amazon's corporate culture.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Copywriting Manager role in a global advertising agency or in-house marketing department
- However, this role is unique in its focus on Amazon's global brand voice and its collaboration with international teams
- Career progression in this role may lead to opportunities in global brand management or creative leadership
ASSUMPTION: While this role shares similarities with other copywriting roles, its focus on Amazon's global brand voice and international collaboration sets it apart.
📝 Sample Projects
- Developing a global brand voice guide for Amazon Devices
- Crafting compelling copy lines for a product launch campaign across multiple customer touchpoints
- Transcreating English copy for use in other EMEA marketplaces, working with local linguists and marketers
ASSUMPTION: These sample projects reflect the strategic and collaborative nature of this role, as well as its focus on Amazon's global brand voice.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Amazon Devices EMEA?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Devices EMEA Studio collaborate with other creative teams within Amazon?
- What opportunities are there for growth and development within the marketing department or other creative roles within Amazon?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, priorities, and growth opportunities, as well as the company's culture and support for work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with global brands and presenting to senior leaders
- Prepare a portfolio of your copywriting work that demonstrates your ability to craft compelling copy lines across various customer touchpoints
- Prepare for behavioral interview questions that focus on your ability to work collaboratively and manage multiple tasks in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
