📌 Core Information
🔹 Job Title: Copywriting Expert (Arabic Language)
🔹 Company: Trafilea
🔹 Location: Remote (with a focus on the Gulf region)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive, data-informed messaging for Arabic-speaking markets, with a focus on Kenz, a Trafilea-owned brand selling intimatewear tailored for women in the Gulf, particularly Saudi Arabia.
- Collaborating cross-functionally with Acquisition, Creative, and Research teams to co-own campaign development and ensure alignment between messaging, visuals, and objectives.
- Analyzing performance data and iterating quickly to improve results, with a strong grasp of performance metrics and A/B testing principles.
- Adapting brand tone and messaging to reflect cultural nuances in Arabic-speaking markets, with a preference for Gulf dialect fluency.
- Managing projects through tools like Asana, ensuring timely execution of deliverables with accuracy and strategic coherence.
ASSUMPTION: This role requires a high level of cultural sensitivity and linguistic proficiency in Arabic, with a strong preference for Gulf dialect fluency to effectively resonate with local audiences.
📋 Key Responsibilities
✅ Write compelling, direct-response copy in native Arabic (Saudi dialect preferred) across a wide range of formats, including ad creatives, landing pages, video scripts, emails, funnels, and social media captions for images and reels across platforms.
✅ Translate business goals and data insights into sharp, engaging, and emotionally resonant messaging strategies.
✅ Collaborate cross-functionally with Acquisition, Creative, and Research teams to co-own campaign development and ensure alignment between messaging, visuals, and objectives.
✅ Create briefs for creative assets and develop strategic hypotheses based on performance insights and audience analysis.
✅ Use platform metrics to analyze what’s working and iterate quickly to improve results, with your writing backed by numbers.
✅ Continuously research and refine persona understanding for Arabic-speaking audiences to inform tone, voice, and conversion triggers.
✅ Develop native communication strategies aligned with platform expectations across Meta, TikTok, YouTube, and others.
✅ Integrate AI tools into your workflow to generate copy variations, test new angles, and combat creative fatigue.
✅ Manage projects through tools like Asana, ensuring timely execution of deliverables with accuracy and strategic coherence.
✅ Participate in briefing and content direction, ensuring outputs remain aligned with the performance strategy and brand tone.
ASSUMPTION: This role requires a strong ability to balance creativity with data-driven decision-making, as well as excellent project management skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
Experience: Over 5 years of experience in direct response copywriting, ideally in e-commerce, DTC, or performance marketing environments. At least 2 years of strategic experience: briefing creatives, analyzing performance data, or owning messaging strategy.
Required Skills:
- Native Arabic speaker, with a preference for Gulf dialect fluency. Advanced English proficiency (spoken and written) is required.
- Excellent understanding of platform-native content and how to tailor copy for Meta, TikTok, YouTube, and other paid channels.
- Strong grasp of performance metrics, A/B testing principles, and the ability to act on data insights.
- Comfortable adapting brand tone and messaging to reflect cultural nuances in Arabic-speaking markets.
- Strong skills in project management tools like Asana, Trello, or Monday.
- Highly collaborative, fast-paced, and proactive—with the ability to work cross-functionally and take initiative.
Preferred Skills:
- Experience using AI writing tools, knowledge of buyer psychology in the MENA region, or localization expertise across Arabic dialects.
ASSUMPTION: Candidates with experience in the MENA region or a strong understanding of its cultural nuances may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between $70,000 and $100,000 USD per year, based on industry standards for a senior copywriter role with a focus on the MENA region. This estimate takes into account the required experience level, the remote nature of the role, and the specific language proficiency required.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work arrangements
- Professional development opportunities
- Competitive vacation and sick leave policies
Working Hours: This role requires a standard 40-hour workweek, with some flexibility to accommodate different time zones and collaboration with global teams. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the final terms of their employment agreement. Benefits may also vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Trafilea is a global group building life-changing ecommerce brands that transform the digital landscape. They operate in the Technology, Information, and Internet industry, with a focus on e-commerce, retail, marketing, and data-driven strategies.
Company Size: Trafilea is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment that encourages growth and innovation.
Founded: Trafilea was founded in 2014, with a mission to build life-changing ecommerce brands that transform the digital landscape.
Company Description:
- Trafilea is a remote, data-driven team of ambitious doers, passionate marketers, and tech innovators with the instincts and energy to transform the world as we know it.
- The company focuses on building and scaling ecommerce brands that cater to diverse audiences and markets, with a particular emphasis on the MENA region.
- Trafilea's culture values collaboration, innovation, and a customer-centric approach to business.
Company Specialties:
- E-commerce and retail
- Marketing and advertising
- Technology and data-driven strategies
- Brand building and scaling
- Cross-cultural communication and localization
Company Website: www.trafilea.com
ASSUMPTION: Trafilea's focus on data-driven decision-making and cross-cultural communication makes it an attractive employer for candidates interested in a dynamic, global work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise in copywriting, strategic thinking, and project management. It offers significant opportunities for growth and leadership within the company's marketing and communications teams.
Reporting Structure: The Copywriting Expert will report directly to the Head of Copywriting and collaborate closely with the Acquisition, Creative, and Research teams to ensure alignment between messaging, visuals, and objectives.
Work Arrangement: This role is remote, with a focus on the Gulf region. It requires a high degree of flexibility and adaptability to accommodate different time zones and cultural nuances.
Growth Opportunities:
- Leading and mentoring junior copywriters and team members
- Expanding the company's presence in the MENA region and other global markets
- Developing and implementing strategic initiatives to improve performance and drive growth
- Gaining experience in cross-cultural communication, localization, and international marketing
ASSUMPTION: This role offers significant opportunities for growth and leadership within the company's marketing and communications teams, as well as exposure to global markets and cross-cultural communication.
🌍 Location & Work Environment
Office Type: Remote, with a focus on the Gulf region
Office Location(s): Trafilea's headquarters are located in Montevideo, Uruguay, but this role is remote and can be performed from anywhere in the Gulf region.
Geographic Context:
- The Gulf region is home to a diverse and dynamic market, with a strong focus on e-commerce and digital innovation.
- The region's cultural nuances and linguistic diversity present unique challenges and opportunities for copywriters.
- The remote nature of this role allows for a high degree of flexibility and work-life balance.
Work Schedule: This role requires a standard 40-hour workweek, with some flexibility to accommodate different time zones and collaboration with global teams. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The remote nature of this role and its focus on the Gulf region present unique opportunities and challenges for candidates, requiring a high degree of adaptability and cultural sensitivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Writing test or assignment to evaluate copywriting skills and strategic thinking
- Final interview with the Head of Copywriting and other key stakeholders
Key Assessment Areas:
- Language proficiency and cultural sensitivity in Arabic
- Copywriting skills and strategic thinking
- Project management and organizational skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular emphasis on your language proficiency and cultural sensitivity in Arabic.
- Prepare for the writing test or assignment by researching the company and its brands, and familiarizing yourself with the Gulf region's cultural nuances and linguistic diversity.
- Demonstrate your strategic thinking and problem-solving skills in your responses to interview questions, and be prepared to discuss your approach to cross-cultural communication and localization.
ATS Keywords: Arabic, copywriting, direct response, e-commerce, DTC, performance marketing, cultural adaptation, localization, AI tools, project management, cross-functional collaboration, Gulf region, MENA, Saudi Arabia, Kenz, Trafilea
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on language proficiency, cultural sensitivity, and strategic thinking. Candidates should be prepared to demonstrate their skills and experience in these areas throughout the interview process.
🛠️ Tools & Technologies
- Asana (project management)
- AI writing tools (e.g., Copy.ai, Frase, or Jasper)
- Platform-specific tools for Meta, TikTok, YouTube, and other paid channels
- Microsoft Office or Google Workspace (for document creation and collaboration)
ASSUMPTION: Candidates should be comfortable using project management tools and AI writing tools to streamline their workflow and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and innovation
- Customer-centric approach
- Cross-cultural communication and localization
Work Style:
- Remote and flexible work arrangements
- Fast-paced and dynamic work environment
- Strong emphasis on project management and organizational skills
- Collaborative and cross-functional teamwork
Self-Assessment Questions:
- How do you approach adapting brand tone and messaging to reflect cultural nuances in Arabic-speaking markets?
- Can you describe a time when you had to manage multiple projects and deadlines effectively, using project management tools?
- How do you stay up-to-date with the latest trends and best practices in direct response copywriting and performance marketing?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Trafilea's company values and work style, as well as their ability to adapt to the unique challenges and opportunities presented by this role.
⚠️ Potential Challenges
- Navigating cultural nuances and linguistic diversity in the Gulf region
- Managing multiple projects and deadlines effectively, with a high degree of flexibility and adaptability
- Balancing creativity with data-driven decision-making and performance metrics
- Collaborating cross-functionally with global teams and accommodating different time zones
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position requires a strong focus on strategic thinking, performance metrics, and cross-cultural communication.
- This role offers significant opportunities for growth and leadership within the company's marketing and communications teams, as well as exposure to global markets and cross-cultural communication.
- Compared to other senior copywriting roles, this position requires a higher degree of language proficiency and cultural sensitivity in Arabic, with a preference for Gulf dialect fluency.
ASSUMPTION: Candidates should be aware of the unique challenges and opportunities presented by this role, and be prepared to demonstrate their ability to thrive in a dynamic, global work environment.
📝 Sample Projects
- Developing a comprehensive messaging strategy for Kenz, Trafilea's intimatewear brand, tailored to the Saudi Arabian market
- Creating a series of ad creatives and landing pages for a regional e-commerce campaign, optimized for performance and engagement across multiple platforms
- Conducting audience research and analysis to inform persona development and messaging strategies for Arabic-speaking markets
ASSUMPTION: These sample projects are intended to provide candidates with a sense of the types of initiatives they may be expected to undertake in this role, and to demonstrate the strategic and creative thinking required to succeed in this position.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to cross-cultural communication and localization, and how this role fits into that strategy?
- How does the company support the professional development and growth of its copywriting team members?
- Can you provide an example of a successful campaign or initiative led by the copywriting team, and discuss the strategic and creative approaches that contributed to its success?
- How does the company measure the performance of its copywriting efforts, and how does this role contribute to those metrics?
- Can you discuss the company's plans for expansion in the MENA region, and how this role may contribute to those efforts?
ASSUMPTION: These key questions are intended to help candidates better understand the company's approach to cross-cultural communication, professional development, and performance measurement, as well as its plans for growth and expansion in the MENA region.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular emphasis on your language proficiency and cultural sensitivity in Arabic.
- Prepare for the writing test or assignment by researching the company and its brands, and familiarizing yourself with the Gulf region's cultural nuances and linguistic diversity.
- Demonstrate your strategic thinking and problem-solving skills in your responses to interview questions, and be prepared to discuss your approach to cross-cultural communication and localization.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
